- 1. The Next Newsroom Project Designing the ideal newsroom forthe next 50 years
2. Duke University Chronicle Staff, 1950 3. Knight FoundationsNews Challenge
- Funded through a Knight News Challenge Grant in 2007.
- Program awards $5 million a year for innovative ideas using digital experiments to transform community news.
- Of 10,000 applications, they chose 33 winners.
- Winners included academics, bloggers, community journalists, database programmers, video game developers, entrepreneurs.
4. What we proposed
- The prospect of building a new facility on campus gives the newspaper incredible freedom. It can consider the attributes of such a space, and the role it should play in fostering community throughout Duke, in the most expansive way possible
- A university campus is an excellent place to examine the ideal role of news organizations in their communities.
5. What we did
- Researched and proposed the ideal newsroom. (Submitted Dec. 2008)
- Created a website on newsroom trends.
- Staged a conference on the newsroom of the future. (April 2008)
- Built a version of the newsroom in Second Life.
6. How we did it
- Interviewed journalists, architects, media advisers, newspaper executives.
- Profiled 20 newsrooms (professional, college, and community).
- Looked for ideas outside journalism.
7. Stata Center at MIT
- Home to Computer Science, Artificial Intelligence Lab, Linguistics, Philosophy.
- Noam Chomsky and Tim Berners-Lee have offices there.
- Space, flow promote collaboration.
8. Stata Center, MIT Campus in Cambridge, MA 9. 10. Jump Associates
- San Mateo, CA- based innovation consultants.
- Designed their offices to promote innovation.
11. 12. Key ingredient of innovation: Food (and other social spaces) 13. Visual stimulation. Tactile experiences to stimulate all senses. No computers. Just Post-it Notes. 14. Zen Room 15. A few takeaways 16. There will be many next newsrooms
- Disruptive at first; healthy in the long run.
- Moving away from homogenous model.
- No single ideal newsroom.
- Richer diversity of news and information.
17. If youre building a space
- It should be extremely adaptable and flexible.
- Assume it will blown up every five years.
- It wont solve all your problems.
18. The newsroom of the future exists
- Its being built outside the U.S.
- Europe, Far East, Latin America, investing in new facilities, equipment, people and products.
- Tend to be more family owned, or independent media abroad.
- Some exceptions in U.S.: NY Times.
19. Russian news agency's RIA Novosti 20. The Daily Telegraph of London, U.K. 21. El Heraldo newsroom, Bogota, Colombia 22. Do you need a newsroom? 23. No, but 24. There are good reasons to have a newsroom
- We are social animals, and have an instinctive need to gather. Just look around.
- Nothing replaces human contact. Just visit Silicon Valley.
- Done right, it also boosts innovation.
25. Five principles every newsroom should embrace. The newsroom of the future should 26. 1. Be Multi-Platform
- Dont kill print; innovate around it.
- Multi-platform is different than online first.
- Understand which platforms your community is using and go there. Dont try to get them to come to you.
- Mobile, Mobile, Mobile, Mobile.
27. 2. Be a Center of Innovation
- We dont know whats next, but we know its coming.
- Plenty of online pioneers failed to continue innovating:
- Era of continuous change.
- Must have capacity to experiment, evolve.
- Change rewards, attract different people.
28. Innovation Strategies
- New York Times: Dedicated lab looking five years out.
- Cedar Rapids Gazette: Blowing up structure.
- Scripps Howard venture fund
- Chronicle: Student media incubator
29. 3. Place community at the center 30. Old model: Manufacturing 31. New Model: News is acontinuous conversation 32. Community: Physical and Cultural
- Practice crowdsourcing: wikis, Twitter.
- Community will have a range of roles, from passive to commenter to contributor.
33. 4. Learn to collaborate
- Co-opetition: Co-operate and compete.
- Chauncey Bailey project in the Bay Area
- Find your place in the ecosystem of news.
34. An ecosystem of news Metro Non-profits Bloggers Ambient 35. 5. Promote transparency
- Consumers are drowning in news and information.
- Build trust through transparency.
36. Physical Transparency: CBC in Vancouver 37. Cultural Transparency
38. Businessweek editor tweets 39. Spokesman-Review blogged andWebcast news meetings 40. Workflow
- Single, unified structure
- Conversations start with story first, platform second.
- Its still about storytelling
41. New jobs for the newsroom
- Community/Conversation manager
- Cybrarian (via the Newsplex)
- Dedicated multi-media team
- Content Ninja (via Cedar Rapids Gazette)
42. U.S. newsrooms to watch
- Cedar Rapids Gazette (Iowa)
- Lawrence World Journal (Kansas)
43. Jennifer Carroll,vice president of Gannett
- We need curious thinkers, people who think critically, and have a love of the business. My view is that we can teach the tools, but we need innovative minds who are passionate.
44. Contact me
- Twitter: @sjcobrien or @nextnewsroom
45. A new Chronicle Newsroom
- Fully integrated multi-media newsroom
- Large open spaces for adaptability
- Media incubator for programs and spaces to experiment
- Set within a larger media center shared by other journalism and new media groups
- Building designed to foster interaction and collaboration
- Plenty of public spaces: Food!
- Serving as a beacon on campus