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The Next Newsroom The Next Newsroom Project Project Designing the ideal Designing the ideal newsroom for the next 50 newsroom for the next 50 years years

Lessons from The Next Newsroom Project

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Page 1: Lessons from The Next Newsroom Project

The Next Newsroom ProjectThe Next Newsroom Project

Designing the ideal newsroom for Designing the ideal newsroom for the next 50 yearsthe next 50 years

Page 2: Lessons from The Next Newsroom Project

Duke University Chronicle Staff, 1950

Page 3: Lessons from The Next Newsroom Project

Knight Foundation’s Knight Foundation’s News ChallengeNews Challenge

Funded through a Knight News Challenge Grant Funded through a Knight News Challenge Grant in 2007.in 2007.

Program awards $5 million a year for “innovative Program awards $5 million a year for “innovative ideas using digital experiments to transform ideas using digital experiments to transform community news.”community news.”

Of 10,000 applications, they chose 33 winners.Of 10,000 applications, they chose 33 winners.

Winners included academics, bloggers, Winners included academics, bloggers, community journalists, database programmers, community journalists, database programmers, video game developers, entrepreneurs. video game developers, entrepreneurs.

Page 4: Lessons from The Next Newsroom Project

What we proposedWhat we proposed

““The prospect of building a new facility on The prospect of building a new facility on campus gives the newspaper incredible campus gives the newspaper incredible freedom. It can consider the attributes of such a freedom. It can consider the attributes of such a space, and the role it should play in fostering space, and the role it should play in fostering community throughout Duke, in the most community throughout Duke, in the most expansive way possible…expansive way possible…

““A university campus is an excellent place to A university campus is an excellent place to examine the ideal role of news organizations in examine the ideal role of news organizations in their communities.”their communities.”

Page 5: Lessons from The Next Newsroom Project

What we did What we did

Researched and proposed the “ideal” Researched and proposed the “ideal” newsroom. (Submitted Dec. 2008)newsroom. (Submitted Dec. 2008)

Created a website on newsroom trends.Created a website on newsroom trends.

Staged a conference on the “newsroom of Staged a conference on the “newsroom of the future.” (April 2008)the future.” (April 2008)

Built a version of the newsroom in Second Built a version of the newsroom in Second Life.Life.

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How we did itHow we did it

Recruited 30 volunteers.Recruited 30 volunteers.

Interviewed journalists, architects, media Interviewed journalists, architects, media advisers, newspaper executives.advisers, newspaper executives.

Profiled 20 newsrooms (professional, Profiled 20 newsrooms (professional, college, and community).college, and community).

Looked for ideas outside journalism.Looked for ideas outside journalism.

Page 7: Lessons from The Next Newsroom Project

Stata Center at MITStata Center at MIT

Designed by Frank Gehry.Designed by Frank Gehry.

Home to Computer Science, Artificial Home to Computer Science, Artificial Intelligence Lab, Linguistics, Philosophy.Intelligence Lab, Linguistics, Philosophy.

Noam Chomsky and Tim Berners-Lee Noam Chomsky and Tim Berners-Lee have offices there.have offices there.

AuditoriumAuditorium

Space, flow promote collaboration.Space, flow promote collaboration.

Page 8: Lessons from The Next Newsroom Project

Stata Center, MIT Campus in Cambridge, MA

Page 9: Lessons from The Next Newsroom Project
Page 10: Lessons from The Next Newsroom Project

Jump AssociatesJump Associates

San Mateo, CA- based innovation San Mateo, CA- based innovation consultants.consultants.

Designed their offices to promote Designed their offices to promote innovation.innovation.

Page 11: Lessons from The Next Newsroom Project
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Key ingredient of innovation: Food (and other social spaces)

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Visual stimulation. Tactile experiences to stimulate all senses. No computers. Just Post-it Notes.

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Zen Room

Page 15: Lessons from The Next Newsroom Project

A few takeaways…A few takeaways…

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There will be many“next newsrooms”

Disruptive at first; healthy in the long run.Disruptive at first; healthy in the long run.

Moving away from homogenous model.Moving away from homogenous model.

No single “ideal” newsroom.No single “ideal” newsroom.

Richer diversity of news and information.Richer diversity of news and information.

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If you’re building a space…If you’re building a space…

It should be extremely adaptable and It should be extremely adaptable and flexible.flexible.

No wires.No wires.

Nothing bolted down.Nothing bolted down.

Assume it will blown up every five years.Assume it will blown up every five years.

It won’t solve all your problems.It won’t solve all your problems.

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The newsroom of the future existsThe newsroom of the future exists

It’s being built outside the U.S.

Europe, Far East, Latin America, investing in new facilities, equipment, people and products.

Tend to be more family owned, or independent media abroad.

Some exceptions in U.S.: NY Times.

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Russian news agency's RIA Novosti

Page 20: Lessons from The Next Newsroom Project

The Daily Telegraph of London, U.K.

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El Heraldo newsroom, Bogota, Colombia

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Do you need a Do you need a newsroom?newsroom?

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No, but…No, but…

Page 24: Lessons from The Next Newsroom Project

There are good reasons to have a There are good reasons to have a newsroomnewsroom

We are social animals, and have an We are social animals, and have an instinctive need to gather. Just look instinctive need to gather. Just look around.around.

Nothing replaces human contact. Just visit Nothing replaces human contact. Just visit Silicon Valley.Silicon Valley.

It helps create culture.It helps create culture.

Done right, it also boosts innovation.Done right, it also boosts innovation.

Page 25: Lessons from The Next Newsroom Project

Five principles every Five principles every newsroom should embrace.newsroom should embrace.

The “newsroom of the future” The “newsroom of the future” should…should…

Page 26: Lessons from The Next Newsroom Project

1. Be Multi-Platform1. Be Multi-Platform

Embrace all platforms.Embrace all platforms.

Don’t kill print; innovate around it.Don’t kill print; innovate around it.

Multi-platform is different than “online first.”Multi-platform is different than “online first.”

Understand which platforms your Understand which platforms your community is using and go there. Don’t try community is using and go there. Don’t try to get them to come to you.to get them to come to you.

Mobile, Mobile, Mobile, Mobile.Mobile, Mobile, Mobile, Mobile.

Page 27: Lessons from The Next Newsroom Project

2. Be a Center of Innovation2. Be a Center of Innovation

We don’t know what’s next, but we know it’s We don’t know what’s next, but we know it’s coming.coming.Plenty of online pioneers failed to continue Plenty of online pioneers failed to continue innovating:innovating: CNETCNET SalonSalon YahooYahoo eBayeBay

Era of continuous change.Era of continuous change.Must have capacity to experiment, evolve.Must have capacity to experiment, evolve.Change rewards, attract different people.Change rewards, attract different people.

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Innovation StrategiesInnovation Strategies

New York Times: Dedicated lab looking New York Times: Dedicated lab looking five years out.five years out.

Cedar Rapids Gazette: Blowing up Cedar Rapids Gazette: Blowing up structure.structure.

Google: 20 percent ruleGoogle: 20 percent rule

Scripps Howard venture fundScripps Howard venture fund

Chronicle: Student media incubatorChronicle: Student media incubator

Page 29: Lessons from The Next Newsroom Project

3. Place community at the center3. Place community at the center

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Old model: Manufacturing

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New Model: News is a continuous conversation

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Community: Physical and CulturalCommunity: Physical and Cultural

Create spaces for:Create spaces for: TrainingTraining MeetingMeeting ConversationConversation

Practice crowdsourcing: wikis, Twitter.Practice crowdsourcing: wikis, Twitter.

Community will have a range of roles, from Community will have a range of roles, from passive to commenter to contributor.passive to commenter to contributor.

Page 33: Lessons from The Next Newsroom Project

4. Learn to collaborate4. Learn to collaborate

Co-opetition: Co-operate and compete.Co-opetition: Co-operate and compete.

LinkLink

Share resourcesShare resources Chauncey Bailey project in the Bay AreaChauncey Bailey project in the Bay Area Joint planningJoint planning

Find your place in the ecosystem of news.Find your place in the ecosystem of news.

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Metro

Non-profits

Bloggers

Ambient

An ecosystem of news

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5. Promote transparency5. Promote transparency

Consumers are drowning in news and Consumers are drowning in news and information.information.

Who can they trust?Who can they trust?

Build trust through transparency.Build trust through transparency.

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Physical Transparency: CBC in VancouverPhysical Transparency: CBC in Vancouver

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Cultural Transparency Cultural Transparency

Share source materialShare source material Link to documentsLink to documents Common Language ProjectCommon Language Project Whitehouse.govWhitehouse.govThe problem with YelpThe problem with Yelp

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Businessweek editor tweets

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Spokesman-Review blogged and Webcast news meetings

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WorkflowWorkflow

Rapidly evolvingRapidly evolving

Single, unified structureSingle, unified structure

Conversations start with story first, Conversations start with story first, platform second.platform second.

It’s still about storytellingIt’s still about storytelling

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New jobs for the newsroomNew jobs for the newsroom

Community/Conversation managerCommunity/Conversation managerAggregatorAggregator““Cybrarian” (via the Newsplex)Cybrarian” (via the Newsplex)Journalist programmersJournalist programmersDedicated multi-media teamDedicated multi-media teamSocial media managerSocial media managerContent Ninja (via Cedar Rapids Gazette)Content Ninja (via Cedar Rapids Gazette)Innovation directorInnovation director

Page 42: Lessons from The Next Newsroom Project

U.S. newsrooms to watchU.S. newsrooms to watch

Cedar Rapids Gazette (Iowa)Cedar Rapids Gazette (Iowa)

Las Vegas SunLas Vegas Sun

Lawrence World Journal (Kansas) Lawrence World Journal (Kansas)

New York TimesNew York Times

Washington PostWashington Post

Page 43: Lessons from The Next Newsroom Project

Jennifer Carroll, Jennifer Carroll, vice president of Gannettvice president of Gannett

““We need curious thinkers, people who We need curious thinkers, people who think critically, and have a love of the think critically, and have a love of the business. My view is that we can teach the business. My view is that we can teach the tools, but we need innovative minds who tools, but we need innovative minds who are passionate.” are passionate.”

Page 44: Lessons from The Next Newsroom Project

Contact meContact me

[email protected]@mercurynews.com

Twitter: @sjcobrien or @nextnewsroomTwitter: @sjcobrien or @nextnewsroom

M: 415-298-0207M: 415-298-0207

Page 45: Lessons from The Next Newsroom Project

A new Chronicle NewsroomA new Chronicle Newsroom

Fully integrated multi-media newsroomFully integrated multi-media newsroomLarge open spaces for adaptabilityLarge open spaces for adaptabilityMedia incubator for programs and spaces to Media incubator for programs and spaces to experimentexperimentSet within a larger media center shared by other Set within a larger media center shared by other journalism and new media groupsjournalism and new media groupsBuilding designed to foster interaction and Building designed to foster interaction and collaborationcollaborationPlenty of public spaces: Food!Plenty of public spaces: Food!Serving as a beacon on campusServing as a beacon on campus