How  can  I  identify  the  best  local  media  or  community  engagement  

projects?  

It  doesn’t  have  to  be  new  

When we began looking in 2007 1 in 8 Americans lived in a city or town with a placeblog

Now that number is 1 in 2

It  doesn’t  have  to  be  big  It doesn’t have to be big.

The  future  of  journalism  is  about  smaller  and  smaller  organizations  making  a  bigger  and  bigger  impact  

So  how  do  I  identify  great  projects?  

WHAT CAN THEY DO WITHOUT ANYONE’S

ASSISTANCE OR PERMISSION?

Everything about something!

Never start a company when you can start a

“Good  tests  kill  flawed  theories;  we  remain  alive  to  guess  again.”  

Relationships  first  

Thanks! Lisa  on  LinkedIn:      

linkedin.com/in/lisawilliams  Lisa  on  Twitter:    @lisawilliams