DFW Executive CPE Forum

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  1. 1. Is social media a fad or the biggest thing since the Industrial Revolution?
    Christopher N Baccus
    AT&T
    Executive Director of Digital & Social Media
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  8. 8. Whats the business response?
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    You spent how much money on engagement and you cant tell me what the value is?
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    ReturnOnEngagement
    $
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    A Facebook comment from my co-worker
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    How does one measure value?
    Use as much terminology as is relevant in your organization today.
    • Talk about sales conversions or drive to .com
    • 14. Talk about impressions served
    • 15. Talk about brand reputation measures
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  15. 16. Dont forget your website
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  16. 17. Are you being seen as a leader?
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  17. 18. Check your organizational egos at the door
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    Social Media is not owned by any one organization
    Consumer Issues: Customer Care leads issue response and resolution
    Marketing Tabs: Marketing leads offers, sweeps, messaging,
    Purchase: eCommerce leads social shopping and purchase intent planning
    Wall: Communications leads dialog, status updates and conversation
  18. 19. Lets Talk Shop Shopping
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    Your ex-girlfriend from middle school just bought diapers
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    Give Advice
    Advice Seeking
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    Loyalty
    Sales
    Advocacy
  22. 23. Its Ultimately Not About You
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