1. Is social media a fad or the biggest thing since the Industrial Revolution? Christopher N Baccus AT&T Executive Director of Digital & Social Media
8. Whats the business response? 8
9. 9 You spent how much money on engagement and you cant tell me what the value is?
10. 10 ReturnOnEngagement $
12. 12 A Facebook comment from my co-worker
13. 13 How does one measure value? Use as much terminology as is relevant in your organization today.
Talk about sales conversions or drive to .com
14. Talk about impressions served
15. Talk about brand reputation measures
16. Dont forget your website 15
17. Are you being seen as a leader? 16
18. Check your organizational egos at the door 17 Social Media is not owned by any one organization Consumer Issues: Customer Care leads issue response and resolution Marketing Tabs: Marketing leads offers, sweeps, messaging, Purchase: eCommerce leads social shopping and purchase intent planning Wall: Communications leads dialog, status updates and conversation
19. Lets Talk Shop Shopping 18
20. 19 Your ex-girlfriend from middle school just bought diapers