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A Case Study on the blog project EU2014.at that engaged First Time Voters through Peer-to-Peer Journalism in an effort to inform them about the elections to the european parliament 2014.
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Case Study: EU2014.at !Engaging First Time Voters through Peer-to-Peer Journalism
The challenge
Voting age: 16 years 44% said they would want to vote Only 29% did (2009) !
Main reason not to vote: they don’t feel informed they don’t think their vote matters
BUT: youth is generally pro-European. They don't know a life with passports and money exchange
Information
There’s no lack of information:
But: the information is only provided by authorities
Election & Campaign Blogs
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…but they are all run by “experts”
Our Solution
Our Solution
28 students Age 15 to 19 Who comment, analyze, report on campaigns
What they did
Portraits of 28 Member countries
What they did
What they did
Expert Guests
Online Action - Offline Impact
Peer Experts
Reach
91000 visits 2 Minutes/visit Up to 2000 readers/day !
Reached: Influencers through Twitter Broad appeal through Facebook First-time and Young Voters through in-school, peer-to-peer conversations
What we learned
How to reach young people: Everywhere, but never everyone
What we learned
The "first past the post" deal helped Schulz in Germany, but hurts S&D now. Helpes the European Parliament position vs council
What we learned
Despite Europe-wide campaigns by social democrats and green parties, results are still national BUT awareness for European politics (Junker vs Merkel/Cameron) is rising.
Thanks! Discussion?
Yussi Pick [email protected]
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@yussipick !
http://www.linkedin.com/in/yussipick/
