Blogworks Most Mentioned Political Leaders, January - April 2013

political leadersJanuary 2013 - April 2013

mostmentioned

As the countdown to the general elections begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum and are likely to reach a crescendo as we get closer.

#IndiasMostMentioned

01

The first edition of ‘Blogworks India’s Most Mentioned Political Leaders’ analyses online mentions of the top 20 political leaders being talked about, during January 2013 - April 2013. Out of the top 20, we have identified 5 leaders basis their names being compared for the top job amongst stakeholders online and have undertaken a further analysis focused around them.

We will be bringing to you monthly updates and detailed reports every quarter up to the elections and beyond.

OVERALL BUZZNarendra Modi, popularly called NaMo, leads with more than thrice as many mentions as the nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5th position on total mentions.

BUZZ OVER TIME PERIOD Both Narendra Modi and Rahul Gandhi saw the largest volume of mentions in April 2013, but by this time Narendra Modi has taken a dominant lead with just his April mentions exceeding the total mentions of Rahul in the entire duration of Jan-April 2013.

AGE BREAK-UPNarendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of percentage of mentions by the youth between the age-group of 18-34.

CLARIFICATION: Please note that in percentage terms, Rahul Gandhi’s share of demographics between 18-34 years, 67 %, is marginally ahead of Narendra Modi whose share of demographics between 18-34 years is 63 %. However, given that Narendra Modi leads in total volume by a huge margin, his overall mentions from 18-34 year olds are HIGHER than Rahul Gandhi.

It is noteworthy that the bulk of Arvind Kejriwal, Sushma Swaraj and Nitish Kumar’s mentions are from a relatively older age-group of users between 45-54 years of age.

Executive Summary

02

03

GENDER BREAK-UPIn terms of gender, Narendra Modi has the highest mentions from women (30%) followed by Sushma Swaraj (24%).

TOP THEMESIn the sample, Caste and Religion has been found to be the most talked-about subject around Narendra Modi, with the Godhra Riots and Akbaruddin Owaisi’s arrest driving most negative mentions for him, clearly implying the masses haven’t forgotten these issues.

Conversations and mentions around Law and Internal A!airs were most talked about by and around Rahul Gandhi. He also received the maximum negative mentions around the theme of Corruption. Interestingly, he has also received a high number of negative mentions for being portrayed as a Youth icon.

Development and Economy drove the most positive conversations for Narendra Modi, who also has a larger share of positive mentions/ conversations when compared to Rahul Gandhi.

Arvind Kejriwal’s anti-corruption campaign and the continuous e!orts to push the Lokpal Bill have been found to comprise the most significant portion of his online mentions and conversations in the said duration, mostly positive.

While on one hand, the key driver of positive conversations for Nitish Kumar is Development and Economy, the negative mentions on this theme are in fact higher than the positive mentions.

DEPTH OF ENGAGEMENTOverall reach - Narendra Modi leads on Twitter with the highest reach, and highest number of unique authors*, but has the lowest reach per author**.

Reach per author – M. Karunanidhi leads in terms of being connected with the most influential users on Twitter followed by Arun Jaitley, J. Jayalalithaa, Anna Hazare and finally Omar Abdullah.

* Unique author: Unique individual who mentioned any of the political leaders.**Reach per author (on Twitter): Total reach for a particular leader divided by the number of unique authors for that leader.

04

BUZZ Duration January 2013 to April 2013

Narendra Modi, popularly called NaMo, leads with more than thrice as many mentions as the nearest contender, Rahul Gandhi. New entrant to politics, Arvind Kejriwal, is at the 5th position on total mentions.

Other than Arvind Kejriwal, volume of mentions for all other politicians saw an increase in April 2013. Nitish Kumar jumped to 6th position in April 2013 from 11th position in March 2013. People’s reactions to Nitish Kumar’s opposition to Narendra Modi as the PM candidate contributed to high mentions for Nitish Kumar.

NARENDRA MODI

RAHUL GANDHI

MANMOHAN SINGH

SONIA GANDHI

ARVIND KEJRIWAL

NITISH KUMAR

MAMATA BANERJEE

LK ADVANI

MAYAWATI

RAJNATH SINGH

OMAR ABDULLAH

SUSHMA SWARAJ

AJIT PAWAR

ANNA HAZARE

AKHILESH YADAV

J JAYALALITHAA

M KARUNANIDHI

RAJ THACKERAY

NITIN GADKARI

ARUN JAITLEY

10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594

POLITICAL LEADERS MONTHLY BREAK UP MENTIONS

FEB APRMARJAN

05

top 20 political leadersmonthly index

Duration January 2013 to April 2013

Rahul GandhiNarendra ModiManmohan SinghSonia GandhiRajnath SinghMayawatiNitin GadkariArvind KejriwalRaj ThackeraySushma SwarajAnna HazareJ JayalalithaaLK AdvaniSushil Kumar ShindeMamata BanerjeeSheila DixitM KarunanidhiDigivijay SinghShashi TharoorNitish Kumar

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.

JAnuaryRANK

exits

Narendra ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalMamata BanerjeeOmar AbdullahLK AdvaniArun JaitleyRajnath SinghPawan Kumar BansalMayawatiJ JayalalithaaAnna HazareNitish KumarSushil Kumar ShindeRaj ThackeraySushma SwarajAkhilesh YadavManish Tewari

Sheila DixitM KarunanidhiDigvijay SinghShashi TharoorNitin Gadkari

february

1

3

9

5

5

1

5

3

6

1

3

2

8

8

NEW

NEW

NEW

NEW

Narendra ModiRahul GandhiManmohan SinghSonia GandhiArvind KejriwalNitish KumarAjit PawarMamata BanerjeeLK AdvaniMayawatiSushma SwarajJagdish TytlerRajnath SinghAkhilesh YadavAtal Bihari VajpayeeSheila DixitAnna HazareP ChidambaramManish TiwariOmar Abdullah

Kapil SibalArun JaitleyRaj ThackeraySushil Kumar ShindeShashi Tharoor

april

1

5

9

5

3

1

1

5

5

1

13

NEW

NEW

NEW

NEW

RETURN

Narendra ModiRahul GandhiSonia GandhiManmohan SinghArvind KejriwalLK AdvaniOmar AbdullahRajnath SinghAkhilesh YadavSushma SwarajNitish KumarKapil SibalArun JaitleyAtal Bihari VajpayeeMayawatiRaj ThackerayMamata BanerjeeSushil Kumar ShindeShashi TharoorAnna Hazare

Pawan Kumar BansalManish TewariJ Jayalalithaa

march

1

2

2

10

8

4

1

4

3

11

2

6

NEW

NEW

RETURN

Rahul Gandhi started the year leading as the most mentioned politician in online conversations. He, however, lost to Narendra Modi in February 2013, who has since then maintained the top position, relegating Rahul Gandhi to the 2nd position.

Manmohan Singh remained at the 3rd position in January, February and April, interchanging his position with Sonia Gandhi in March, who herself stayed constant at the 4th position in the months of January, February, April.

It was interesting to note the emergence of Arvind Kejriwal, taking a big jump from the 8th position in January 2013 to the 5th position in February. He has retained this position so far.

Nitish Kumar has consistently been rising as one of the most mentioned political leaders, climbing from the 20th position in January to the 6th position in April.

Ajit Pawar, deputy chief minister of Maharashtra, made an entry at 7th position in April 2013.

Omar Abdullah interestingly made an entry at the 7th position in February 2013, but in April 2013 he was at the 20th position.

06

BUZZ

NARENDRA MODI

10,49,063MENTIONS

92,0731,36,0603,13,7675,07,163

The #VibrantGujarat Summit organised by Narendra Modi between 11-13 January, dominated conversations in the month of January. The event played out as an important start point for conversations about him as Prime Minister. Public statements of support for Narendra Modi by the Sangh Parivar and BJP leaders such as Yashwant Sinha further gave a fillip to conversations around him. A wave of cynicism against him in the context of the Gujarat riots and negative perceptions in the context of Muslims also gained momentum.

His speech at Shri Ram College of Commerce in Delhi University on 6 February was a key conversation driver in February, while his alleged removal from Wharton India Economic Forum as a speaker drove conversations in March.

In April, Modi’s speech to women entrepreneurs at FICCI and comparisons with Rahul Gandhi’s speech at CII led to a conversation explosion. The news about Teesta Setalwad, civil rights activist, accusing Narendra Modi of involvement in the 2002 Godhra riots was another key driver of conversations for the month.

RAHUL GANDHI

3,41,937MENTIONS

Appointment as Congress Vice President at the Jaipur Chintan Shivir drove 57% of total conversations for Rahul Gandhi in January. Comparison between Rahul Gandhi and Narendra Modi, especially for their

respective public speeches, contributed to mentions in February and April. Speculation around Rahul Gandhi being invited to speak at Wharton India Economic Forum and his subsequent denial drove buzz in March.


Even as Narendra Modi surged forward in March, Rahul Gandhi’s mentions saw a drop in February, gained somewhat in March, but even then trailed his own volume of mentions from January, when he was appointed Vice-President of the Congress party.

JAN

FEB

MAR

APR

1,o5,34243,47874,792

1,18,325

JAN

FEB

MAR

APR

47.77%

131%

58.7%

72%

58.2%

61.64%

ARVIND KEJRIWAL

1,10,940MENTIONS

Political attacks against the Government were the biggest conversation drivers for Arvind Kejriwal across January, Februray and March. His allegations against the Prime Minister of selling out the country’s key natural gas field in the Krishna Godavari Basin contributed to his share of mentions in January. His

campaign against the Delhi Government inappropriately hiking the price of electricity contributed to conversations in February and March.

Arvind Kejriwal protesting inflated electricity and water bills in Delhi and going on a two week hunger strike for the same contributed to the mentions in April.

07


NITISH KUMAR

55,419MENTIONS

JD(U) pitching Nitish Kumar as an honest and e"cient leader and a good Prime Ministerial candidate contributed to his share of mentions in January. News around Narendra Modi and Nitish Kumar conducting parallel rallies triggered comparisons in February, while

his demand for special status for Bihar contributed to his share of mentions in March.

Nitish Kumar opposed Narendra Modi as the PM candidate. People’s reactions to his stand contributed to increased mentions for Nitish Kumar in April 2013.

SUSHMA SWARAJ

29,767MENTIONS

Most mentions around Sushma Swaraj have been around specific news incidents. Her statements and news about visiting martyred soldier Hemraj Singh drove conversations in January. 44% of mentions in February were contributed by her statements on the Hyderabad blasts. L.K. Advani’s said preference for Sushma Swaraj as Prime Ministerial candidate over Modi and her attack on Prime Minister Manmohan Singh and Sharad Yadav contributed to her total mentions in March.

The news about Sushma Swaraj accusing the UPA government for involvement in various scams and alleging that the UPA government manipulated the CBI contributed to mentions.

Her stand on having stronger laws against women abuse with reference to the rape of a 5 year old girl in Delhi contributed to the volume of mentions in April.

14,44622,23838,45635,800

JAN

FEB

MAR

APR

54%

73%

7.4%

4,6064,736

14,63131,446

JAN

FEB

MAR

APR

2.82%

209%

114.9%

8,9883,6445,725

11,410

JAN

FEB

MAR

APR

59.45%

57.10%

99.3%

08

channels Duration January 2013 to April 2013

Twitter has the largest share of mentions for all political leaders, followed by Facebook. Majority of the conversations on Facebook happen in private networks amongst family and friends and hence often are not available as public conversations. Interestingly, Narendra Modi, who had 4.17 lakh mentions for January to March, 2013, had about 4.10 lakh mentions in the month of April 2013 alone from Twitter.

POLITICAL LEADERS BREAK UP BY CHANNELS MENTIONS

FORUMS FLICKR AGGREGATOR MAINSTREAM MEDIA TUMBLR YAHOOTWITTER FACEBOOK BLOGSYOUTUBE

NARENDRA MODI

RAHULGANDHI

ARVINDKEJRIWAL

NITISHKUMAR

SUSHMASWARAJ

NARENDRA MODI

RAHUL GANDHI

MANMOHAN SINGH

SONIA GANDHI

ARVIND KEJRIWAL

NITISH KUMAR

MAMATA BANERJEE

LK ADVANI

MAYAWATI

RAJNATH SINGH

OMAR ABDULLAH

SUSHMA SWARAJ

AJIT PAWAR

ANNA HAZARE

AKHILESH YADAV

J JAYALALITHAA

M KARUNANIDHI

RAJ THACKERAY

NITIN GADKARI

ARUN JAITLEY

10,49,0633,41,9371,56,9701,41,4511,10,94055,41947,73847,39743,85139,85532,36329,76729,72527,01623,70422,96822,71319,33718,06117,594

09

MALE

FEMALE

25-34

21-24

45-54

35-44

65+

55-64

18-20

30%

70%

22%

78%

20%

80%

24%

76%

19%

81%

age and gender break up Duration January 2013 to April 2013

Narendra Modi (63%) is marginally behind Rahul Gandhi (67%) in terms of percentage of mentions by the youth between the age-group of 18-34.

CLARIFICATION: Please note that in percentage terms, Rahul Gandhi’s share of demographics between 18-34 years, 67 %, is marginally ahead of Narendra Modi whose share of demographics between 18-34 years is 63 %. However, given that Narendra Modi leads in total volume by a huge margin, his overall mentions from 18-34 year olds are HIGHER than Rahul Gandhi.

It is noteworthy that the bulk of Arvind Kejriwal, Sushma Swaraj and Nitish Kumar’s mentions are from a relatively older age-group of users between 45-54 years of age.

2%7%

54%

23%

9%

4%2%

1%8%

58%

22%

7%

3%1%

1%4%

24%

24%

41%

4%2%

1%7%

35%

27%

21%

7%1%

2%5%

22%

24%

38%

10%1%

10

DEPTH OF ENGAGEMENT Duration January 2013 to April 2013

POLITICAL LEADERS TOTAL REACH UNIQUE AUTHORS REACH PER AUTHOR TOTAL MENTIONS ON TWITTER

Narendra Modi 9,70,37,033 1,20,968 802 10,49,063

Rahul Gandhi 7,48,72,363 57,776 1,296 3,41,937

Manmohan Singh 3,70,66,267 32,930 1,126 1,56,970

Sonia Gandhi 5,36,72,229 28,663 1,873 1,41,451

Arvind Kejriwal 1,66,69,766 15,522 1,074 1,10,940

Nitish Kumar 1,90,22,120 10,786 1,764 55,419

Mamata Banerjee 1,21,85,703 9,644 1,264 47,738

LK Advani 1,81,92,724 11,610 1,567 47,397

Mayawati 1,49,29,703 12,055 1,238 43,851

Rajnath Singh 1,69,59,694 9,267 1,830 39,855

Omar Abdullah 94,96,154 5,058 1,877 32,363

Sushma Swaraj 1,49,65,010 10,212 1,465 29,767

Ajit Pawar 1,89,21,134 11,173 1,693 29,725

Anna Hazare 1,01,74,753 4,771 2,133 27,016

Akhilesh Yadav 1,14,10,175 6,442 1,771 23,704

J Jayalalitha 1,24,90,559 5,336 2,341 22,968

M Karunanidhi 1,22,59,147 4,553 2,693 22,713

Raj Thackeray 1,05,56,523 8,487 1,244 19,337

Nitin Gadkari 1,17,96,317 6,305 1,871 18,272

Arun Jaitley 1,33,67,330 5,448 2,454 17,594

11


BY Total online mentions: top 5

BY Total reach ON TWITTER: top 5

1. NARENDRA MODI

2. RAHUL GANDHI

10,49,063

1. NARENDRA MODI

9,70,37,033

5. ARVIND KEJRIWAL4. SONIA GANDHI

3. MANMOHAN SINGH

3,41,937

2. RAHUL GANDHI

7,48,72,363

1,56,970

4. MANMOHAN SINGH

3,70,66,2675. NITISH KUMAR

1,90,22,120

1,41,451

3. SONIA GANDHI

5,36,72,229

1,10,940

12


BY unique authors ON TWITTER: top 5

BY reach per author ON TWITTER: top 5

1. NARENDRA MODI

2. RAHUL GANDHI

1,20,968

1. M KARUNANIDHI

2,693

5.ARVIND KEJRIWAL4. SONIA GANDHI

3. MANMOHAN SINGH

57,776 32,930

28,663 15,522

2. ARUN JAITLEY

2,454

4. ANNA HAZARE

2,1335. OMAR ABDULLAH

1,877

3. J JAYALALITHAA

2,341

13

THEMES Duration January 2013 to April 2013

Caste & religion

Development & economy

Corruption

Defence & foreign policy

Law, order & internal a!airs

Youth & employment

Women safety & security

Healthcare

Education

Science & technology

themes

69,498 7,572 1,161 5,954 937

48,160 12,850 3,736 3,908 909

28,038 17,380 17,464 1,178 1,737

17,276 13,057 2,140 953 4,092

30,057 20,886 4,403 4,488 4,843

9,635 15,929 695 191 241

6,996 6,202 1,320 899 2,390

3,210 767 58 137 18

2,050 628 138 192 45

1,039 1,246 82 118 32

14


Caste & religion


Corruption



Youth & employment


Healthcare

Education


themes BY SENTIMENT

169 40 24 105 37

131 65 44 289 29

57 89 306 36 41

40 39 38 18 160

56 103 71 53 155

27 83 9 13 10

14 36 15 39 71

10 10 0 9 1

5 7 3 12 2

4 5 1 0 0

POSITIVE NEGATIVENEUTRAL

15


28% 34% 38% 13% 15% 73% 13% 21% 67% 12% 23% 65% 32% 19% 49%

40% 16% 44% 3% 8% 89% 65% 11% 24% 25% 17% 58% 29% 59% 12%

25% 31% 44%7% 24% 69% 40% 26% 34% 8% 76% 16%27% 27% 46%

67% 11% 22%19% 12% 69% 15% 31% 54% 30% 30% 40%63% 15% 22%

8% 14% 78% 47% 20% 33% 62% 8% 31% 21% 61% 18%43% 36% 21%

40% 48% 13% 8% 41% 51% 8% 63% 29% 17% 44% 39% 4% 84% 12%

57% 26% 17.% 14% 18% 68% 36% 41% 23% 20% 54% 26% 21% 66% 14%

100%50% 50% 20% 40% 40%

17% 33% 50%14% 14% 71% 33.3% 33.3% 33.3% 50% 50%60% 40%

22% 11% 67% 100%100%10% 90%


themes BY SENTIMENT

Caste & religion


Corruption



Youth & employment


Healthcare

Education


16

Caste & religion


Corruption



Youth & employment


Healthcare

Education



THEMES BY SENTIMENT


Caste & religionUsers appreciated that Narendra Modi did not mention Hindus or Muslims in his speech.

Communal riots in Gujarat drew negative conversations.

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development & economyUsers commented that while Nitish Kumar says “Bihar is backward, help us” Narendra Modi says “Gujarat is progressive, learn from us”. Users praised Narendra Modi’s idea of national development.

Some users said that the development of Gujarat is misleading, as this has only helped a few industrialists.

Some users talked about a UNDP report in 2010 that placed Gujarat after eight other Indian States in terms of development.

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corruptionNarendra Modi has been cited as a rare example of a Chief Minister who isn't involved in bribery and extortion.

After Amit Shah and Vitthal Radadiya joined BJP, users mocked Narendra Modi’s promise of making India free of corruption and crime.

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Law, order & internal affairsUsers praised Narendra Modi for good governance and cited the example of Rajkot which is the best city in terms of law, order and women safety.

Users commented that Narendra Modi failed to control the violence during the Godhra riots.

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defence & foreign policyUsers supported Narendra Modi’s act of requesting Pakistani delegates to leave the Vibrant Gujarat Summit, 2013.

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Youth & employmentUsers named Narendra Modi a youth leader.

Users questioned Narendra Modi’s comment about Gujarat being the biggest job creator in the country.

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18

19


Women safety & securitySome users said that the media unfairly blames Narendra Modi for rapes in the 2002 riots despite no evidence.

Some users blamed Narendra Modi for not being able to prevent rapes during the Gujarat riots.

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20


1953 shares 827 shares

most shared content

21



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Caste & religionRahul Gandhi’s statement “We don't understand caste or religion. We only know India's DNA” was shared by people.

People said that Rahul Gandhi is changing the meaning of communalism to secularism.

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THEMES BY SENTIMENT

Caste & religion


Corruption



Youth & employment


Healthcare

Education


22


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development & economyPeople hope that India will develop under Rahul Gandhi’s leadership.

People mocked Rahul Gandhi saying that while Narendra Modi's USP is the progress of Gujarat, Rahul's USP is Sonia Gandhi.

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corruptionPeople hope that Rahul Gandhi will get rid of corrupt politicians.

Some people mocked Rahul Gandhi’s statement that there is no corruption in the Indian political system.

Some people said they want a corruption free India, not managed and manipulated by corrupt Rahul Gandhi and his family.

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23


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Law, order & internal affairsRahul Gandhi keeping quiet for a long time on the Delhi gang rape created a lot of controversy.

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Youth & employmentSome people hailed Rahul Gandhi as a youth icon.

Some people mocked Rahul Gandhi for being addressed as a youth icon.

24


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Women safety & securityRahul Gandhi visiting the Delhi gang rape victim’s family received positive reaction from people.

Rahul Gandhi keeping quiet for a long time on the Delhi gang rape created a lot of controversy.

Rahul Gandhi was accused of being involved in the gang rape of a girl in Amethi.

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(*%*+0$#'?*0;';*+'.*+*)%d'"5#$$&d education



most shared content


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Caste & religionArvind Kejriwal is looked upon as a secular leader.

There was negative feedback from users on Arvind Kejriwal remaining silent on Akbaruddin Owaisi’s hate speech.

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development & economyUsers supported Arvind Kejriwal’s comment on the price rise – “When power prices rise then the Government says it is in the hands of DERC, otherwise it is within their jurisdiction”.

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THEMES BY SENTIMENT

Caste & religion


Corruption



Youth & employment


Healthcare

Education


26


corruptionUsers supported Arvind Kejriwal’s mandate of exposing corrupt politicians.

Users supported Arvind Kejriwal's statement that the goverment isn't revealing a clear stance on the Lokpal Bill.

Some people said that the true intention of Arvind Kejriwal is to grab power and not remove corruption.

Some people said that Arvind Kejriwal’s ‘extortion through politics’ is the biggest scam.

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Law, order & internal affairsArvind Kejriwal refused to seek bail when arrested in a criminal defamation case filed against him by Delhi Chief Minister Sheila Dikshit’s political secretary for his remarks during protests on the power tari! issue. He was later released. Users supported his stand.

There were negative reactions from users on Arvind Kejriwal remaining silent on the Bengal and Assam riots.

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27


Youth & employmentPeople named Arvind Kejriwal a youth leader.

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Women safety & securitySome people supported Arvind Kejriwal’s comment on the Delhi gang rape case – “There are members of parliament who face rape charges against them. Would you expect them to form strong anti-rape laws?”

Once again there was negative feedback from users on Arvind Kejriwal remaining silent on the Delhi gang rape case.

education CT!+5$:$"@KanwaljitSingA

28


most shared content


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Caste & religionNitish Kumar has been branded a true secular leader.

Nitish Kumar’s silence on the Owaisi issue drew negative conversations and his secular stance was called fake.

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THEMES BY SENTIMENT

Caste & religion


Corruption



Youth & employment


Healthcare

Education


30


development & economyUsers praised Bihar’s fast development under Nitish Kumar’s leadership.

Users talked about Dalai Lama's praise for the Bihar model of development.

Nitish Kumar’s insistence on special status for Bihar drew negative conversations.

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corruptionUsers talked about Nitish Kumar as a non-corrupt and honest politician.

Nitish Kumar’s zero tolerance policy against corruption drew positive conversations.

Some users claimed that Nitish Kumar also has corruption at every level of governance.

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31


defence & foreign policy

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There were negative reactions to Nitish Kumar’s comment that Hindus in Pakistan are safe.

Youth & employmentUsers felt that Nitish Kumar should work towards providing youth employment, which he has ignored.

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1`3#+'):&'&"95;0$#'-)#':"+0'0?)',)%0;+/'

]*"'0)&"3L+'O0;$c;*%&9'J::&/

Women safety & securityThere were positive conversations around Nitish Kumar announcing that his government has planned to form 10,000 self help groups to make women economically stronger.

People praised Nitish Kumar’s move to grant women 35% quota in police jobs in Bihar.

People talked about Bihar getting an all-female battalion under Nitish Kumar’s governance.

People supported Nitish Kumar’s statement in favour of reducing the age of juveniles to 16 in the wake of the Delhi gang rape case.

There were negative conversations around Nitish Kumar competing with Narendra Modi while there had been rapes in Bihar.

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N?)',)#$'"==9+$&';$:&'*%'Q*;"#'

*+'=),A$0*%5'?*0;'!"()

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4"#<";+>&).0$;"(0@gchikermane

5).$#%"%=$'@3'?)#8$#+';$#$/'"'je09#%'-#),'7":9'P#"+"&L+',"0=;+0*=8e*%e$"#'"AA#)"=;/

*#(0<$"+J&:#-&#$9@sunetrac

lb'A$#'=$%0')-'=;*:&#$%'*%'Q*;"#'"#$',":%)9#*+;$&e'0;*%8'"@)90'0;$'%9,@$#B'=;$?')%'*0'?;*:$'3)9'0;*%8'"@)90'0;$'

healthcareThere was praise for Nitish Kumar for his actions on the issue of health governance.

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9AA$#'="+0$'A))#+'+;9&%0'5$0'I9)0"'

A$#e="///'W%:3'RVXjY'.)0$#+'+;9&'5$0'*0d'7N'O@*+?"D$$0&"+;

educationThere were negative conversations around Nitish Kumar’s comment that poor people from upper castes should not get quotas.


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Caste & religionSushma Swaraj was perceived as a suitable candidate for Prime Minister due to her secular beliefs.

People said that Sushma Swaraj focused more on the colour sa!ron, rather than on other, more pertinent issues.

Sushma Swaraj was branded as anti- secular by some users after RSS supported her Prime Ministerial candidature.

5$)&"(<+,"1"$)9"@Secularatti>;$'*+'+$=9:"#'0))'9%:*8$'=),,9%":'()&*'O+"5"#*8"5;)+$'J+'P('="%&*&"0$'>9+;,"'>?"#"D'@$+0'=;)*=$/P"0#*"#=;":'QRP'#$-9+$+'0)'5*.$';$#'=;"%=$

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#"D%$$0*'#$:*5*)%'8'%"",'A';)0*';"*

THEMES BY SENTIMENT

Caste & religion


Corruption



Youth & employment


Healthcare

Education


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corruptionUsers tweeted about Congress goons disrupting Sushma Swaraj’s speech about the farm loan waiver scam.

Users blamed Sushma Swaraj and the BJP for making money out of co"ns and the Kargil cess scam.

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Law, order & internal affairsUsers reacted negatively to Sushma Swaraj’s comment about Chhattisgarh being the safest place for women in the country.

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development & economyPeople talked about Sushma Swaraj favouring the all women bank proposal by the Finance Minister during Budget 2013.

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defence & foreign policySome users hailed Sushma Swaraj’s comment on the beheading of martyr Hemraj Singh – “If we don't get Hemraj's head, let's get 10 of theirs”.

Some users reacted negatively to Sushma Swaraj’s comment on the beheading of martyr Hemraj Singh.

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+9+;,"'+?"#"D'D*/?;3'"#$'.';$:A:$

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women safety & securityPeople praised Sushma Swaraj’s stand calling for a parliament session for tougher laws against rape.

There were negative reactions to Sushma Swaraj calling the Delhi gang rape survivor a ‘living corpse’.

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?),$%'*%'("&;3"'P#"&$+;/'V]>

educationUsers tweeted about Sushma Swaraj recommending measures to improve the education system of the country at a Delhi seminar.

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Duration January 2013 to April 2013METHODOLOGY

DISCLAIMER

SELECTION CRITERIA

A list of 187 Indian political leaders were considered for this report.

These leaders are Cabinet Ministers, Minister of states, Chief Ministers of states, important leaders from all political parties, and independent political leaders.

In total 22,77,869 mentions of various combinations of these keywords were found between 1 January 2013 and 30 April 2013.

The top 20 political leaders were identified basis their share of mentions in online conversations.

Out of the top 20 political leaders, five were chosen for thematic analysis basis their names being compared for the top job amongst stakeholders online. These include -

Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Nitish Kumar, Sushma Swaraj.

Thematic analysis was done for the following themes identified through key government ministries but which were sometimes clubbed based on synergies of the themes:

Corruption; Development & economy; Caste & religion; Women safety & security; Youth & employment; Defense & foreign policy; Law, order & internal a!airs; Science & technology; Education & healthcare.

A sample size of 400 (100 posts per month) posts was evaluated for sentiment and themes for each of the five political leaders. A single post may have had multiple themes and hence for each political leader the number may add up to more than 400.

We have made all e!orts to keep the report error free. Please do point out any errors that you may notice and we will incorporate your insights for future editions. Please write to us at [email protected] with the subject line ‘corrections’.

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About Blogworks

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News & Politics

Blogworks Most Mentioned Political Leaders, January - April 2013