FUNDRAISING FUNDRAISING Bantay Bata 163 • Philippines January 14 – 16, 20104th Regional Consultation of Child HelplinesMumbai, India

What is BANTAY BATA 163?

• Bantay Bata (Child Watch) 163 is a program of the ABS-CBN Foundation, Inc. that services the needs of abused, sick, neglected and abandoned Filipino children.

• BB163 is the social service arm of ABS-CN Broadcasting Network.

What is BANTAY BATA 163?

• It started as a helpline in 1997, receiving reports on abused children but evolved to become a compréhensive child institution.

Davao

Mother Ignacia Ave. cor. Eugenio Lopez Drive Diliman, Quezon City

c/o ABS-CBN DAGUPANA.B. Fernandez East, Dagupan CityPangasinan

c/o ABS-CBN ILOILOLuna St. La PazIloilo City

c/o ABS-CBN ZAMBOANGASan Jose RoadZamboanga City

c/o ABS-CBN NAGAPanganiban Ave., Naga City

c/o ABS-CBN LEGASPIABS-CBN Compound, Vel-Amor Subd.Legaspi City

c/o ABS-CBN BACOLODLacson St. Brgy. 1Bacolod City

c/o ABS-CBN CEBUNorth Road, JagobiaoMandaue CityCebu

Km. 4 McArthur HighwayMatina, Davao City

LAGUNA

Soon!!

GEN. SAN

Soon!!

(February 12, 2010)

(February 14, 2010)

BASIC SERVICES

24-Hour Helpline 1-6-3

Rescue , Home Visit & Legal Assistance

Counseling & Therapy Services

Medical & Walk-inServices

Bantay Edukasyon (Scholarship Program)

The Children’s Village(Shelter & Therapeutic Services)

Community & Advocacy Services

Bantay Kalusugan(Feeding Program)

How services are FUNDED?

The RESOURCE MOBILIZATION DEPARTMENT of BB163 is tasked to do the fundraising. They have evolved an efficient system of fund generation to ensure the long-term viability, growth and sustainability of Bantay Bata 163 programs and services.

How FUNDS are raised?

5.

1. Coinbanks 2.Solicitation Letters 4. Mass Media Campaign

3. Merchandise

6. Active tie-ups with HR Dept of big companies to offer their employees volunteer CSR activities in the BB programs/services of their choice.

Local &overseas road shows & special events

7. Grant-writing

Launched in October 1997, the coinbank is a very effective instrument of fundraising because it allows people from all walks of life and differing economic capacities, the “feel good” of being able to help someone else even with “loose change”, in Pilipino, “barya”.

‘Barya Mo, Buhay Ko ’ COINBANK Project

cans

Coinbanks have been adopted in homes, public and private schools, restaurants, supermarkets, hospitals, movie houses, corporate offices and even banks, here and in key cities across the globe.

‘Barya Mo, Buhay Ko ’ COINBANK Project

donation box

donation envelope

For it to be a substantial fund generator, BB163 has had to set up a unit with 7 staff and 2 vehicles who do nothing but distribute and collect about 40,000 cans annually. A working relationship with 2 banks to count the coins have been established.

‘Barya Mo, Buhay Ko ’ COINBANK Project

donation envelope

donation box

cans

BB163 proactively sends out solicitation letters to individuals, corporations, associations and groups inviting donations in cash and in-kind.

SOLICITATION LETTER

Different product lines are produced each year as an avenue of advertising BB163 to keep it top-of- mind. Proceeds are an additional source of funds.

MERCHANDISE

Some of the artworks used in the product designs were from renowned Filipino artists and photographers and from the gifted children of BB163.

MERCHANDISE

MASS MEDIA CAMPAIGN

To date, Bantay Bata 163 is the only media-based child institution in the whole of Asia offering a holistic approach in the rescue and rehabilitation of abused children.

MASS MEDIA CAMPAIGN

MASS MEDIA CAMPAIGN

Mass Media Campaign is a major marketing arm of the program.

MASS MEDIA CAMPAIGN

MASS MEDIA CAMPAIGN

• With the support of the ABS-CBN Broadcasting Network, the biggest broadcasting network in the Philippines:

(a). The stories of Bantay Bata 163 are aired over the ABS-CBN News Channel (ANC), watched by Filipinos across the globe.

MASS MEDIA CAMPAIGN

(b). Various plugs of BB163 are aired crossplatform by the ABS-CBN Network: --- Local and Cable Channels: Channel 2, Studio 23, ABS-CBN News Channel (ANC), Cinema One, Lifestyle Network, Teleradyo --- Radio : DZMM and DWRR --- The Filipino Channel (TFC)

MASS MEDIA CAMPAIGN

• The stories aired aim to :

1. Promote the activities and advocacies of the program (though legal, community outreach, educator’s forum and the like)

MASS MEDIA CAMPAIGN

2. Solicit public support for the various fundraising activities and/or roadshows of the program here in the Philippines and overseas.

MASS MEDIA CAMPAIGN

3. Update the status of rescued children, medical patients, scholars and other clients of the program.

4. Educate the public with stories on children and their rights, based on research and advice from professional experts.

MASS MEDIA CAMPAIGN

5. Televise personal testimonies of donors to inspire and encourage others to do the same.

SPECIAL EVENTS/ ROADSHOWS

Hundreds of Filipino hère and abroad have raised significant support for BB163 projects through birthdays, anniversaries, weddings, beauty pageants, dinner-dances, bingo socials, concerts and other initiatives.

SPECIAL EVENTS/ ROADSHOWS

A number of Filipino communities overseas have chosen BB163 as beneficiary of their fundraising activity.

SPECIAL EVENTS/ ROADSHOWS

SPECIAL EVENTS/ ROADSHOWS

A number of corporations partner with BB163 as beneficiary of their charity project. ..

SPECIAL EVENTS/ ROADSHOWS

SPECIAL EVENTS/ ROADSHOWS

BB163 became a part of the CSR of various companies. This year, BB163 invites more companies with its employées to actively volunteer their services in the BB163 programs/services of their choice.

ACTIVE TIE-UPS

Every year, BB163 sends two (2) grant proposals, to organizations, corporations and government bodies here in the Philippines and across the globe.

Donors and supporters help inform BB163 of grant opportunities.

GRANT - WRITING

The lifeblood of any foundation is its donor base. The Resource Mobilization Department’s primary task is to sustain old donors as they actively pursue looking for new ones.

DONOR ACKNOWLEDGMENT

a. Giving donors personally-signed thank you cards by the Program Director and, during special occasions, thank you cards drawn and written by the children themselves.

DONOR ACKNOWLEDGMENT

b. Providing certificates of donation for 100% tax exemption.

c. Sending periodic medical and educational progress reports.

DONOR ACKNOWLEDGMENT

d. Giving tokens and souvenir items during special occasions

e. Providing copies of videos documenting turnovers

f. Accounting of donations via liquidations and receipts.

DONOR ACKNOWLEDGMENT

g. Encouraging company & employee participation through volunteering opportunities.

h. Giving media mileage.

DONOR ACKNOWLEDGMENT

- through television or radio

DONOR ACKNOWLEDGMENT

in website

DONOR ACKNOWLEDGMENT

in print

Thank You!Maria Cristina Palma

Bantay Bata 163 Program Directorwww.bantaybata163.org

bantaybata163@abs-cbn.com