• Name and what course you’re in/job

• Story about how you got involved in social change and what you do now

• If not already involved, then why you are interested in this course, what issues interest you, and why

• What you want to get out of the course

Types of change

• Personal

• Cultural

• Organizational

• Laws & policies

• Institutional

Planned versus unplanned or opportunistic

Proactive versus reactive goal-setting

Singular goal-setting versus many goals

Public versus private demands and fall back demands

CFJC Goal Setting

Process every five years

300 members

8 meetings, each three hours long

Participants got to review four priorities decided in advance by steering committee

Participants also got to add their own priorities/suggestions.

People voted - two green, one red dots.

CJFC Principles1. Is the campaign winnable, meaning we meet the goals

we define for ourselves?2. Is the campaign in line with CFJC’s mission?3. Is the campaign innovative and replicable? Could it

serve as a model for other groups in other regions?4. Will the campaign be easily understood, in terms of

messaging, goals and target? 5. Will the campaign tangibly improve the lives of our

members, especially poor people and people of color?6. Will the campaign build our power, meaning we have

more members, we have more politically engaged members, and we have more members that have improved their abilities to bring about social change?

7. Is this an issue that a sizeable percentage of our members want to advocate for?

8. Does the campaign suit CFJC’s organizational structure and power, meaning is it an appropriate thing for a state-based coalition with two part time staff to work on?

PUBLIC DEMANDS:No old-growth loggingFSC certification

PRIVATE DEMANDS:No old-growth logging in the U.S. is our number one priority.

STOP CAMPAIGN DEMANDS: Phase out over 10 years on old growth logging on public land.

Getting your goal

• Evidence• Come to meetings prepared• Work the meeting and move people beforehand

• Persistence• Identify and collaborate with allies

• Frame it in terms of how it will benefit your group and movement.

• Raise money

Primary Target: group or person who can give you what you want.

Eg. CEO of Weyerhaeuser. Board members.

Secondary target: influence over primary target.Eg. Shareholders.

Tertiary target: influence over secondary target. Eg. Investment advisors.

QuickTime™ and a decompressor

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http://www.penelope4ontario.ca/

QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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QuickTime™ and a decompressor

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Examples of Strategies-legislative campaign (city, state, federal, international)- law suit- boycott against company- running for office- Influencing political party platforms- union securing contract from company- shareholder campaign- moving one constituency closer to your side

Reading for the next two weeksExample of a strategyStrengths / weaknessesSteps / tacticsResources required (staff time/money) For more information