“STREET TEAMS”

What the hell are they, why should I do it and how?

⋙This is not

a new idea.

⋙It must work, or why

would it still exist?

⋙Bands are

cool and so

are you!⋙You are not Van

Halen, but you still have

something desired by

others.

⋙ placing stickers and

posters in their

communities

⋙ bringing friends to the

shows

⋙ convincing friends to buy

band merchandise

⋙ phoning the local radio

stations to request their

songs for airplays & voting

in the charts

⋙ bringing vinyl and CDs to

local DJs in the clubs

where they work

⋙ posting to band forums and

bulletin boards online

(thanks, Wikipedia!)

a street team =

⋙First drafts

promised

hula hoops⋙We may have spelled

it two different ways,

but...

⋙DRAFTS!∙There’s not much to this

design, but it unfortunately

requires the user to type in our

address.

They don’t say “newspaper,” so

we have a chance!

⋙FINALS!∙QR codes mean no typing

necessary

...but who the hell uses them?

⋙DRAFTS!∙The basketball-head man is

too creepy.

Maybe we don’t want a rectangle

card? That’s too square.

⋙FINALS!∙Fine. Let’s go square. And

why not include some action?

Twitter hashtag added, even

though high schoolers don’t use

Twitter. They’re far too busy Yik

Yakking and Snapchatting.

⋙MORE

FINALS!

∙Basketball man lives! Still, is this enough to capture

attention?

⋙Reporters and

photographers should

be proud to promote

their own work.

⋙Are QR codes good

or evil?

⋙Extend this same

guerilla marketing to

other physical mediums.

⋙Hate on newspaper

house ads.

⋙Pageviews aren’t a

good measure of

success.

⋙Make sure that you

can measure success.

Takeaways (learn, damn it!)