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SUBSCRIBE NOW!or forever lose your readers?
Adam FalkThe Wall Street Journal
WOULDN’T IT BE NICE?
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BUT THAT’S NOT HOW IT WORKS
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SO THE QUESTION IS
FOR THE SUBSCRIBERS: WHAT’S NEWS
THE FINDINGS: WHAT’S NEWS
● Devoted readership
● Push alert strategy
● ‘What’s Newsletters’
FOR FACEBOOK: SOCIAL-FIRST VIDEO
● Engagement boost
● Targeted feedback
● Additive content
THE FINDINGS: SOCIAL-FIRST VIDEO
FOR SNAPCHAT: DISCOVER EDITIONS
THE FINDINGS: DISCOVER EDITIONS
● Different audience
● New storytelling
● Vertical video push
DISTRIBUTION: LEARNING TO OWN
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