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Slides Robin Pharoah and I used to run a workshop at the Social Research Association conference in December
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Dr. Robin Pharoah
Sophia Parker
Hello
What is ethnography?
Ethnography
Comparison
Contextualisation
Theory / Anthropology
Ethnography
fieldwork
MORE THAN FIELDWORK
Writing / narrative
Theory
Fieldwork / data collection
Embedded analysis (comparison, contextualisation etc.)
Ethnography broken down
WITHIN AND WITHOUT ACADEMIA
Commercial ethnography (Microsoft, Intel, Procter and Gamble etc.)
Policy (Central government)
Local policy (Local government)
Third sector (User and community groups)
Where is ethnography?
WITHIN AND WITHOUT ANTHROPOLOGY
Can you do ethnography without being an anthropologist or having a grounding in anthropological theory? How do you train to be an ethnographer? The ‘third eye’?
Anthropological fieldwork and anthropological goals
Sociology and psychology
The rite/right of passage (the pain… the hurt…)
Where is ethnography?
Migrants in Westminster EXPLORING MIGRANT LIFESTYLE AND CHOICES…
4 migrant groups (Chinese, Arab, Australian, Polish)
Cut through all theoretical problems - make assumptions - why get bogged down?
Four anthropologists/ethnographers
One week with each ‘community’. Various routes in.
The Butchers
The Gardeners
Put yourself in their shoes
Building personas
Building personas
What problems might this family face?
Building personas Building personas
What strategies might these families use to cope?
Culture of poverty
Reflections, comments, thoughts
BROADENING WHAT COUNTS AS ‘EVIDENCE’
Beyond individualised data
Beyond behavioural perspectives
Beyond consultation
New ways of seeing
MONEY IS A DAILY CHALLENGE
the ‘milky bar’ economy
money costs more when you’re poor
daily juggling act - compare to benefits system
range of strategies for managing - including ‘going without’
Families are expert budget managers
FAMILIES WILL DENY THEY NEED HELP
families distinguish themselves from those ‘in need’
trust in individuals rather than services
value placed on volunteers as ‘genuine’
fear of judgement and consequences of admitting need for help
Level of trust in services varies
But did this make any difference?
We worked out our stakeholders
We were ruthless about our team
We involved the people that mattered
We turned insights into action
“I wouldn’t have thought of doing it that way had I not been involved with this work.”
“I thought we worked on the ground, but this has shown me that we really don’t … the approach here has challenged our assumptions about what’s needed.”
“I’ve never done anything like this before - and from now on I’ll do things differently.”
”This is more thinking than I've done in the last 6 months."
"Thanks for making us put ourselves in other people's shoes and think."
Impact of the work
