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Video Medicine App - Mobile Marketing Case Study

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Page 1: Video Medicine App - Mobile Marketing Case Study

1Mobile Marketing Agency www.comboapp.com

Video Medicine

Video Medicine is a HIPAA compliant telemedicine app that allows patients to connect with medical specialists using an innovative face-to-face video chat app. This groundbreaking app allows patients to benefit from technologies and make professional healthcare available to all.

ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.

Challenge Campaign Results

Omni-channel marketing campaign included:

● App Store optimization followed by website re-design that led to improved click-to-install and install-to-action conversions

● Customized user behavior tracking system that provided the ability to attribute search inquiries to in-app user behavior and thus deliver personalized messaging led to outstanding engagement results

● PR campaign resulted in 90+ media hits in top business and tech media outlets including: USA Today, Re/code, CNBC and ABC News

ComboApp drives 200% increase in user engagement by analyzing data from custom user behavior tracking system

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