Embed Size (px)
DESCRIPTION
Quick and easy ways to use social media and email marketing to support your event!
Citation preview
Social Media For Events
FSC Interactive
• Online and Interactive
Marketing Agency located in
New Orleans, La.
• Specializes in Social Media
Strategy, Paid Search
Campaigns, and SEO
• Specializes in Hospitality and
Tourism but works in a number
of diverse industries
• Clients include New Orleans
Tourism Marketing
Corporation, New Orleans
CVB, and Loyola University
Andy Kutcher
• Director of Accounts at FSC
Interactive
• New Orleans Native
• Attended Millsaps College
• Loves: My Dogs, Music Festivals,
The Grateful Dead, and The
Saints
Social Media Stats
45-54 year olds are the fastest-growing demographic
across social sites
Between 2010 and 2012, people following brands on
Social Media increased 106%
Facebook leads in monthly active users (1.28 billion),
followed by Google+ (540 million) and Twitter (255 million)
72% of all Internet users are now active on social media
62% of consumers use social media as a customer service
tool
70% of marketers have used Facebook to successfully
gain new customers
Strategy
• SMART Goals
• Specific
• Measurable
• Attainable
• Realistic
• Time-Bound
• Know Your Audience
• Who are they?
• How do they talk to you?
• Where are they spending
time?
• Resources
• In-house vs. Outsourced
• Team size
• Available time
• Accountability
• Tactics
• Channels
• Frequency
• Average of 700 billion minutes spent
on Facebook monthly
• Every 20 minutes, there are 1 million
links shared, 1,484,000 event invites,
and 10,208,000 comments made
• 23% of Facebook users check their
account five or more times every
day
• 48% of 18- to 34-year-olds check
Facebook right when they wake up
• Create an event
• Invite your friends
• Paid promotion of the event (RSVP Ads)
• Connect your Page to sponsors, cohosts, etc.
• Post regularly about the event and more frequently as you get closer to it
• Do giveaways on your Page to increase engagement
Before
• Post live from the event
• Monitor for conversations
on your page or in the
event
• Share photo albums
• Respond to people when
they engage
During
• Share multi-image wrap-up
Post
• Add any additional photo
albums
• Thank everyone who came
and supported the event
After
• 500 Million Active Registered Users
• 58 Million Tweets per Day
• Most Frequently Used Social Network for Customer Complaints
• Offers Immediacy and Instant Gratification
• Broader reach and wider community
• Create an event-specific hashtag and start using it
• Make sure you put the hashtag on everything!
• Create a list of any sponsors, celebrities, attendees, etc.
• Paid promotion of the event (Sponsored Tweet)
• Post regularly about the event and more frequently as you get closer to it
• Offer flash sales or Twitter discounts
• Is this a recurring event? Share #TBT posts
• Drive traffic back to website
Before
• Post live from the event
• Monitor the hashtag for
conversations
• Retweet people who are
posting using the hashtag
• Respond to people when
they engage or when they
ask questions about the
event
• Have a Twitter feed
streaming people’s
comments
During
• Share one final wrap-up
image or video
• Thank everyone who came
and supported the event
After
A photo- and video-sharing social network that is largely mobile-based
Quick and easy way to share visual images of your brand
200 Million monthly active users
1.6 billion Likes and 60 million photos shared every day
• Use the same hashtag from
• Follow any sponsors,
celebrities, attendees
• Engage with any photos
you are tagged in or using
your hashtag
• Post count down images
• Is this a recurring event?
Share #TBT posts
Before
• Post live from the event
• Create a hyperlapse of everything being set up
• Monitor the hashtag for conversations
• Regram people who are sharing killer images
• Respond to people when they engage or when they ask questions on your images
• Follow people who are sharing images
• Have a live photo gallery feeding in images with the hashtag
During
• Create a Flipagram video
using your images as well
as user-generated content
to share on Instagram
• Share a final Thank You
image
After
YouTube
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks
Globally, online video traffic will comprise 55 percent of all consumer Internet traffic by 2016
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching video
89 million people in the United States are going to watch 1.2 billion online videos today
http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/
YouTube
• Create promo video
• 2 minutes maximum
• Upload video to YouTube
Channel
• Build out YouTube Channel
• Create playlists that are
appropriate for your event
• Look for other videos from
previous years/posters
• Share video links on all
other social channels
• Embed video on
Facebook*
Before
• Create little snippets of
video using camera
• Share to Instagram in real
time
• Share to Vine in real time
During
• Create a video of this
year’s event
• Share it on all social
networks
• Upload to YouTube
• Include in any Thank You
messaging
After
• 35% of email recipients open email based on
the subject line alone
• 84% of people 18-34 use an email preview
pane
• People who buy products marketed through
email spend 138% more than people who do
not receive email offers
• 44% of email recipients made at least one
purchase last year based on a promotional
• Start sending emails 4-5
months out
• Have a plan for 6 months, 3
months, 2 months, and
every week leading up
• Write to an actual person
• Test your subject lines
• Segment your audience
• Offer promo codes and
discounts in body copy
• Utilize mailing list for custom
audiences on Facebook
Before
• Send one final call for day-
of (or whenever last
chance for tickets is)
• Multi-day event? Send
recap posts each evening
– create FOMO
During
• Send Thank You email the
day the event is over
• Send follow-up email if you
have more information
After
Tools To Use
• iPhone
• Camera Apps can make any novice a
professional photographer
• Facebook Pages Manager
• Twitter App
• HootSuite, SproutSocial, TweetDeck,
etc.
• Flipagram
• Video editing apps
• HootSuite, SproutSocial, TweetDeck, etc.
• TweetWall – live Twitter stream
• Photoshop
• Create custom designed graphics
• Pixlee or Offerpop – live photo gallery
• YouTube, Vimeo
• Video editing software
• Email Platform
• Emma, Mail Chimp, Constant Contact,
etc.
Mobile Desktop
Key Takeaways
• Start early
• Generate Buzz
• Giveaway tickets or offer
flashsales/promo codes to
incentivize people to
purchase
• Engage with your
audience
• Touch points & reminders
Before
• Create FOMO
• Share the experience
During
• Thank people for attending
• Remind attendees of the
good time they had
• Encourage another visit
After
