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App Store Analysis & App Store Optimization ASO is the new SEO. ASO is SEO for Apps. ASO is a critical discipline due to increased mobile app usage. - ASO enables remarkable business results - ASO is an ongoing optimization process
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Twitter: @mobtimizers
App Store Analysis & App Store OptimizationSurviving in the App Jungle
by Brian Egerup Kjærulff, CEO & CO-founder, Mobtimizers
Content
• About Mobtimizers !
• App Visibility Challenge !
• Case Study !
• App Store Optimization !
• Impact and Findings
Twitter: @mobtimizers
Brian Egerup Kjærulff
!
• CEO & Co-founder, Mobtimizers • 15 years digital marketing and analytics experience • Previously Danske Bank, Experian, GE
LinkedIn: linkedin.com/in/brianegerup
Twitter: @brianegerupmobtimizers.com
Twitter: @mobtimizers
Surviving in the App Jungle
"80 percent of success is showing up"in the App Stores
(Woody Allen)
Twitter: @mobtimizers
Surviving in the App Jungle
App usage takes over desktop usage
Source: ComScore
June 2014
June 2013
US digital media time spent (Minutes, Billions)0 350 700 1050 1400
Desktop (1% increase)Mobile Apps (52% increase)Mobile Web (17% increase)
Twitter: @mobtimizers
Surviving in the App Jungle
1.3 million apps in Apple App Store 1+ million apps in Google Play
Sources: TechCrunch, Mashable Twitter: @mobtimizers
Source: Forrester
63%Exploring the App Stores
is the primary method to finding new apps
Twitter: @mobtimizers
Surviving in the App Jungle
Case Study - DigiDoc Pulse Oximeter AppAnalysis & Optimization
• Measures pulse rate and oxygen levels • $3.99 - Paid App - No freemium option • Sold globally in the App Store • Medical category
Twitter: @mobtimizers
App Store NameAnalysis & Optimization
Old name
Optimized namePulse Oximeter
Pulse Oximeter - Heart and Oxygen Monitor
Twitter: @mobtimizers
App Store ScreenshotsAnalysis & Optimization
Infographic Screens with selling point overlays
Twitter: @mobtimizers
Optimization - Localization
• United states (English) • Japan (Japanese) • Denmark (Danish) • Norway (Norwegian)
Twitter: @mobtimizers
Business Impact - Growth in Downloads and Revenue
• United states - 16% • Denmark - 306% • Japan - 203% • Norway - 195%
GROWTH ROI (3 months)
Twitter: @mobtimizers