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Role Of Mobile Advertising In 2015

Role Of Mobile Advertising In 2015

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Role Of Mobile

Advertising

In

2015

There are 2.4 Billion Internet users worldwide, out of

which 1.5 Billion people access through their mobile

devices. IN INDIA 81% of India’s population uses

Mobile Phone 10% use Smartphone 9% use

Multimedia Phone 3% use Tablets according to

Nielsen.

In India, the penetration of internet capable mobile devices

is higher than the actual mobile internet users, and therein

lies the biggest consumer market for internet based

marketing.

The mobile trends in India are rising as a result of the

boom in the smartphone manufacturing industry.

Marketing is going to be governed by the mobile, Look at the

reasons why?

Sheer

Device

Penetration

Micro

Content

Hybrid Apps

And

Smartphone

Location

Based

Targeting

Sheer

Device

Penetration

900Mn users drive the Indian mobile industry.

The total number of advertising options available to

marketing population is tremendous. SMS, call ads, internet

based ads, app based ads and more.

The ad targeting engines specific to google, fb and Twitter

focus the ads and distribute them in a controlled fashion.

The advertising industry is set to see a revolution in

the mobile advertising domain because of all these factors.

Micro

Content

A six second video or a Snapchat photo with a clear message

is capable of doing a lot more good to your brand than one

can imagine.

Micro content is very viable and relevant in today’s mobile

market, especially in the advertising space.

Mobility is taking centre stage and the number of mobile

users has been growing like never before, with newer

methods and more avenues.

Mobile advertising is going to rule the marketing domain.

Hybrid Apps

And

Smartphone

:

Hybrid apps marketing is effective for small businesses.

It puts your business on the same competitive level as the big

corporations, because it uses the internet.

Tap the power of the smartphone, especially in India where

the trend is on the rise.

Location

Based

Targeting

Mobile based advertising makes possible the use of GPS for

location based targeting.

A nice collaboration with the local coffee shop will be good

for a local business to increase outreach.

For an internet based business, launching a new coupon code

would attract customers but including a coupon for food

joints would spread the popularity through word of mouth

which is very effective.

This method of marketing would be especially effective if an

app is specifically designed and utilized for the shop, this

engages customers.

The mobile phones are the obvious choice for advertisers for

focused ads.

Indian online advertising market is projected to reach 3000

crore by march 2015. For businesses that exist online

primarily, mobile ads are inescapable. For the SMEs are

operating on a shoe string budget, cheap mobile ads are the

way to go. Irrespective of the market, mobile advertising

would rule the marketing domain in 2015

Read more on Mobile Trends:

3. Role Of Hyper Local Targeting In Mobile Advertising Platforms

2. How Mobile Advertising Has Grown In Smartphones Era?

1. Trends Of Mobile Internet Users In India

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