MOBILE SHOPPER ENGAGEMENT

76% Marketers agree that mobile is the closest you can get to consumer

68% Marketers agree that mobile is the best way to transform your business model

72% Marketers agree that mobile is the best way to build ROI

80% Of agencies are spending more on mobile in 2014

MARKETERS ARE CONVINCED ABOUT MOBILE

YOUR SMART PHONE CONSUMER

(There are more cell phones than people who own a tooth brush.)

89% Mobile websites

69% Mobile apps

67% Location-based services

66% Text messaging

60% Code/NFC scanning

Mobile-friendly tools and tactics small businesses are using.(Source: AT&T Wireless)

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47% Chose promotional content from retailers over privacy concerns.

70% Will check prices on the internet at retail locations.

69% Say their smartphone is a critical tool for a better shopping experience.

53% Will look for coupons on the web prior to purchase.

7BillionPeople on earth.

.1 BillionCell phones worldwide.

.2 BillionPeople own a tooth brush.5 4

Place an OFFER on your web site’s homepage

Create a CODE using a tool that links to the page

PROMOTE the offer with print marketing materials

INCLUDE the code with promotions

HOW TO IMPLEMENT MOBILE COUPONS

ENGAGEMENT STRATEGIES

MOBILE COUPONS

53.2m

or

US Customers

In 2014, 1 in 4 mobile users will redeem a mobile coupon.

Mobile Apps Social Media Mobile Video Push alerts

Mobile Audio Location targeting Mobile Coupons

HOW YOU ENGAGE THEM WHY YOU ENGAGE THEM

13% Increased spend per trip amongst mobile coupon users.

42% Annual increased spend amongst mobile coupon users.

25% Increased frequency of shopping trips per year.

10x Mobile coupons are redeemed 10x more than paper coupons.

HOW YOU ENGAGE THEM

HOW NFC WORKSNFC is a contact-less radio technology that can transmit data

between two devices within a few centimeters

of each other.

50% Proportion of all smartphones NFC enabled by 2015

1bn Number of SIM-based NFC handsets that will be sold by 2016

$50bn Value of transactions these handsets will support by 2016

$13 trillion Total value of global mobile payments predicted by 2017

300m Number of NFC smartphones, tablets and eReaders that will be sold in 2013

15bn Number of NFC tickets delivered to mobile devices worldwide by 2014

POTENTIAL IS GROWING

NFC IS A WIRELESS TECHNOLOGY THAT CAN

Replace paper tickets on transport systems

Replace vouchers and coupons

Replace credit cards to purchase goods

Replace traditional keys to hotel rooms

2011 2012 2013 2014 2015

1,557

100 6%

11%

26%

21%

16%

185290

405

545

1,718

1,854

1,9712,076

NFC & QR CODE STATS

Rehrig Pacific Company Corporate Headquarters: 4010 East 26th Street, Los Angeles, CA 90058 (800) 421-6244 (323) 262-5145 FAX: (323) 269-8506

Email: info@rehrigpacific.com Web: www.rehrigpacific.com

NFC USAGE

QR CODE USAGE

One study shows an expected growth on NFC usage by 38% between 2011 and 2016.In 2016, the NFC market expected to reach more than 10 billion dollars.

Only 9% of US adults used a QR code in 2012.While QR code usage is increasing, the overall percentage of smartphone users leveraging this technology has dropped.

By 2015, more than a quarter of all mobile devices will be NFC-enabled

US Adult Mobile Barcode Users and Penetration, 2011-2014

Worldwide mobile phones with integrated NFC capability

Worldwide mobile phone shipments

Percentage of phones with NFC capacity ot worldwide shipments

2011 2012 2013 2014

Adult Mobile barcode users (millions) 21.2 26.3 32.4 38.5

% change 146.9% 24.4% 23.2% 18.7%

% of adult smartphone users 25% 25% 26% 27%

% of adult mobile phone users 10.1% 12.4% 15% 17.6%

% of adult population 8.9% 11% 13.4% 15.7%