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Mobile in three options: application, RWD and mobile version of a website

Mobile in 3 options

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Mobile in three options:

application, RWD and mobile version of a website

Over 80 IT experts

3 offices

Over 12 years' experience

Over 500 implemented projects

Complex services – development works as well as e-marketing services

Only bespoke solutions

●Company listed on the stock exchange, NewConnect market

●Over 250 IT experts

●7,8 mln PLN net profit for 2013

● Capitalization 150 mln PLN (at present)

● Over 50 mln PLN income for 2013

● The most profitable company of the interactive market in 2013 (interaktywnie.com report)

Mobile in three options:

application, RWD and mobile version of a website

Systematic increase in popularity

Traffic on the e-commerce platform generated by mobile devices

has increased to 58% of a total number of visits, which is 42% of

increase per year [Europe].

According to research at the end of 2014 the number of mobile

pageviews should have amounted even 2 - 2,5 bln per month

[Poland].

What are we talking about?

Website adapts to various sizes of devices on which it is displayed.

Complementary to the website,

Simplyfied styl, no superfluous graphics,

Most important information usually at the top of the website.

Option 1: mobile website

Software for all of the mobile devices. Mobile application = separate version for each system.

Systems:

iPhone OS – Apple,

Windows Mobile – Microsoft,

Android OS – Google.

Option 2: application

Option 3: RWD

Developed website automatically adapts its design to resolution of the device, on which it is displayed.

Optimization and availability, regardless of the size of the device,

Navigation adapted to the size of the screen,

Scrolling restricted to axle: up and down.

What are the differences?

Time you need to implement a solution

Cost of implementation

Content – its presentation and updating

Launching and develoment

Investment in mobile

= success?

Step 1: Is our idea

reasonable and feasible?

Step 2: Will the user choose

a mobile/tablet as a most convenient?

Step 3: In which situations does the user

use a mobile solutions?

Application allows to check the product in

store, then scan its barecode and check the

price on 8a.pl and order via application

(research offline, purchase online)

Mobile application

Mobile website

Mobile, simplified version of the

website and mobile Investor

Relations module

Website in RWD

Coherent layout optimized in

terms of all the resolutions and

responsive version of Investor

Relations module

Mobile?

Yes, but always preceded

by analysis of the busiess needs!