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Growing SoundCloudAndy Carvell: Mobile Growth Manager @SoundCloud HQ Berlin
MBLT14
THE LEADING AUDIO PLATFORM
WIDGETS AND 3RD PARTY INTEGRATIONS
MONETISATION
WORKING WITH BRANDS
WHY IS MOBILE SO IMPORTANT?
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
MOBILE TIPPING POINT = PASSED
src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
“Measurement is the first step that
leads to control and eventually to
improvement. If you can’t measure
something, you can’t understand it. If
you can’t understand it, you can’t
control it. If you can’t control it, you
can’t improve it.” - H. James Harrington
PIRATE METRICS
http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html (METRICS)
http://qualityswdev.com/author/kueblboe/ (PIC)
COHORT ANALYSIS
http://blog.kissmetrics.com/throw-away-vanity-metrics/
Mobile Growth Stack
Acquisition
Retention&
Engagement
Monetisation
Insight WORLD CLASS ANALYTICS
Cross-SellApp Store
Optimisation
Press / PR / Blogs /
YouTube
Paid Channels
(Ad Networks,
SMS, Search, RichMedia, FB+Twitter)
Partnerships(inc. carriers & OEMS and
3rd party stores)
VIRAL(invites,
shares/integrations)
Onboarding / New User
Experience
PUSH / Email / SMS / in-app alerts
(mobile CRM)
Gamifcation?Re-Activationcampaigns
Retargeting
In-App Purchases, Paid Apps
Carrier Billing
Virtual Currency / Dynamic Pricing
International
Conversion Optimization
src = Andy Carvell/SoundCloud
SOME EXAMPLES FROM SOUNDCLOUD...
CROSS-SELL FROM MOBILE WEB
CROSS-SELL FROM WEB
CROSS-SELL FROM WEB
APP STORE OPTIMIZATION
APP TITLESCREENSHOTS
KEYWORDSDESCRIPTIONSLOCALIZATIONMORE STORES
DOWNLOAD GROWTH
APP STORE RANK
