MAKING THE MOST OF MOBILEMegan Horn

BE SOCIAL

@MeganHorn

@FarReach

@EntreFest

#EntreFest

A BUNCH OF

STATS

THE CENTER OF YOUR MARKETING

WEBSITE

GOOGLE’S MOBILE UPDATE AFFECTS…

Organic searcheson mobile devices

MOBILE IS NO LONGER OPTIONAL

• Users expect it

• Search engines prefer it

• Mobile devices dominate screen time

FORKED MOBILE SITE

• A separate, mobile site

• Often 2 sets of content to maintain

• Different experience compared to desktop

• Limited content and images

RESPONSIVE WEBSITE

• One website that adjusts to all devices

• One set of code and content to maintain

• Provides similar mobile and desktop experiences

USE

DATATO MAKE

DECISIONS

WHAT DATA MATTERS?

WHAT DATA MATTERS?

WHAT DATA MATTERS?

WHAT DATA MATTERS?

WHAT THAT DATA TELLS YOU

• How much traffic is from mobile

• Which devices visitors are using

• How mobile device stats compare to desktop

• Bounce rate

• Time on site

• Pages per visit

• Conversions

HOW TO USE YOUR NEW INSIGHT

• How quickly you need to transition to mobile

• Which platform(s) to focus on

• Which activities users try perform on mobile

• Where to focus testing

MOBILE FIRST

GOING MOBILE FIRST

Start mobile, expand to desktop

GOING MOBILE FIRST

• Make mobile a priority, rather than an

afterthought

• Test new web content, blogs, and

social posts on mobile

FREE GUIDE

www.farreachinc.com/entrefest

SERVICES

Custom Software

Custom platforms tailored to your business, your

needs, and your processes.

Web Design &

Development

User-friendly websites with one common purpose:

driving your business goals.

Internet Marketing

Integrated online strategies that build

your brand, drive leads, and boost

sales.

AppDevelopment

We build apps that build businesses,

including iOS, Android, Windows,

and web applications.

REACH OUT

Far Reach @farreach Far Reachfarreachinc.com