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The Israel Mobile Summit is the premier annual mobile event of Israel, and simply put, it is the greatest mobile show in town. In the course of Israel Mobile Summit 2014, which Ignite represented as one of the sponsors, I have given a presentation on how to chose the right mobile technology for development
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Choosing the right mobile technology for your gaming/gambling app
- Technologies Overview -
Aviram Eisenberg, Founder & CEO, IgniteJune 2014
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Native or not Native?
…there is no single formula…
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Native Development iOS/Android
1. Best User Experience
2. Enjoy Apple & Google play stores market place infrastructure
1. Separate Development for iOS and for Android
2. Dependency in Apple & Google play stores regulation & procedures
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Mobile Technologies the Challenge
What if I can’t choose Native Development ?
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HTML 5
The new standard for HTML. The previous version of HTML, HTML 4.01, came in 1999. The web has changed a lot since then.For the last couple of years, HTML5 was the main technology selection of the software vendors to create mobile games 80% of the largest 2,000 websites globally had an HTML5 site 79% of mobile developers will integrate HTML5 in their apps Roughly 74% of the online video market now supports HTML5**
Sources: *http://www.informationaboutnewtechnology.in/2012/06/advantages-and-disadvantages-of-html5.html**http://www.factbrowser.com/tags/html5/
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HTML 5 (pros and cons)
1. Mutuality - The main technology selection of the gaming industry
2. Browsers Support - supported by all major browser providers for the various platforms
3. Cross platform support- saves development time, enables single coding and multiple deployments for any platform. 4. Accessibility - Doesn’t require application download by the user
1. Cross platform in theory - in reality each browser vendor supports HTML5 a bit differently. Once you write a HTML5 based game, you need to invest 20% of the development effort to adapt it to another browser!2. labor-intensive technology if you want to get impressive results from user experience perspective 3. HTML5 lacks the monetization capabilities Apple and Google app stores provide.
http://www.webicy.com/web-design/64257-what-advantages-disadvantages-using-html5.html
Sencha
Sencha provides HTML5-based app development tools and services for building universal apps that run on any deviceExtended library for HTML 5Enables advanced graphic capabilities
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1. Advanced graphic and UI capabilities
1. Technology dependency, HTML5 is standard2. Future is always risky
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Adobe AIR
The sister runtime to Adobe Flash Player, enables the delivery of standalone applications that run outside the browser and without requiring a web connectionAdobe is gambling on the gaming and gambling verticals as a main grown engine. Adobe AIR allows the developers community to enjoy all the capabilities of Flash and then convert the game into a native application that can run on both iOS and Android.
*http://www.adobe.com/products/air.html
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Adobe AIR (cont)
http://stackoverflow.com/questions/3045702/advantages-disadvantages-of-air-vs-flex-web
1. Rich UX - Adobe AIR allows the developers’ community to enjoy all the capabilities of Flash and then convert the game into a native application that can run on both iOS and Android. 2. Extensibility: Give developers the ability to call into their native, platform-specific code using AIR native extensions. Free sets of native libraries are available through the Adobe Game Developer Tools to further empower developers3. HD-quality video: Play high-quality HD video with industry-standard codecs such as H.264, AAC, and MP3.
1. Slightly longer development time 2. Dependencies in Google market and App store approval- native app must be downloaded from the main marketplaces, in gambling sector could be a challenge3. Requires an internet connection to run the game4. Unclear future- Adobe declares that it will continue supporting Adobe AIR, but also keeps investing in HTML5 alternatives s(i.e. Nitobi acquisition). Not clear if it would have the same destiny as Flash.
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Unity is a game development ecosystem; a powerful rendering engine fully integrated with a complete set of intuitive tools and rapid workflows to create interactive 3D and 2D contentEnables easy multiplatform publishing; thousands of quality, ready-made assets in the Asset Store and a knowledge-sharing community3D graphics development platforms are quickly improving the quality of graphics. Unity 3D is becoming a de-facto standard in the free-to-play gaming vertical.
*http://unity3d.com/unity
Unity 3D
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Unity 3D (pros and cons)
1. Real cross platform capabilities2. Easy Development 3. Images can be displayed in a ‘pixel-perfect’ way
4. Rich user experience that generate the WOW effect5. Unity has their own upcoming web-plugin to maintain and they are moving into 2D games
1. High memory consumer, poor performance in mobile devices2. Using the physics engine is not possible without a workaround
3. Additional code is required to support different screen resolutions
http://thonbo.wordpress.com/2013/05/13/where-is-adobe-going-with-flash-after-max-conclusionshttp://www.previewlabs.com/2d-game-development-in-unity3d-overview/
Phone GAP
Hybrid technology- combining HTML5 & Native Example 1 : HTML5 Wrap & Native Development insideo Live casino App, requires OS streaming capabilities and need to bypass marketplace
storesExample 2 : Native Development Wrap & HTML5 insideo Lotto App- enjoy Appstore & Google play infrastructure market place, monetization
achieved with html5 development inside
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1. Applicable for certain business scenarios
1. Requires multiple types of developers (iOS, Android and HTML5)
MobileFX
Greece based company, founded in 2012Technology is based on Web GLEnabling visual capabilities development with Native compilingSlim client- fit every smartphone
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1. Advanced graphic and UI capabilities2. Runs on simple smartphones3. Great for gambling industry (fast, creates WOW affect)
1. Not Mature yet
Mobile Technology Gaming/Gambling - Summary
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• Technology – HTML5
• Monetization – out of Appstore/Play store
Gambling
• Technology – Native Development
• Monetization – available via Appstore/Play store
Gaming
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Ignite Mobile Development Center of Excellence
Diverse Experience:
Gaming, Gambling, e-commerce,
corporate and more
Cross Platform Development: HTML5, Unity 3, Adobe Air
Native Development : iOS, Android
Design, Art & UX Team
