Google’s Mobile Algorithm Update

Image Credit: Everything-PR.com

Adam ProehlPartnerNordicClick Interactive

About Me

Adam Proehl• In Digital Marketing since 1998

• Specialize in complex & multi-channel sales

• Principle at NordicClick Interactive – a Digital

Marketing Agency based in Minneapolis

• Instructor at the Online Marketing Institute,

Instant E-Learning, & University of San

Francisco

• Hopeless MN Sports Fan

April 21, 2015

A.K.A.

• MobileGeddon• MoblePocalypse

A few of my favorites…

Image Credit: Rob O’Shea

Image Credit: Netle.com

Image Credit: TokaSEO.com

What this means..as far as we know

Zineb Ait from Google

3 Things to Know

&

4 Things to Do

3 Things to Know

1. Mobile Traffic Only - Desktop Searches are NOT affected

3 Things to Know

2. Page by Page “Pass/Fail” – Not the Entire Site

OK

NOT OK

3 Things to Know

3. Greater visibility of app content:

Image Credit: Moz

• When deemed relevant

• Device centric

3 Things to Know

So…..does this mean I should absolutely have an app?

NO

3 Things to Know

An App? Only if it’s actually useful

Useful: Not:

So…what should you do?

4 Things

4 Things to Do

1. Stay Calm – This shouldn’t be a surprise

We’ve been previously warned

From a year ago

4 Things to Do

NordicClick Client Network Sampling

Changes in behavior:

4 Things to Do

Pope Benedict XVI

Pope Francis

Image Credit: NBC News

Changes in behavior:

4 Things to Do

2. Which Pages Matter?

Consult Webmaster Tools

GOOD!

4 Things to Do

2. Which Pages Matter?

Consult Webmaster Tools

NOT GOOD!

4 Things to Do

2a. Which Pages Matter?

Check Mobile Landing Pages in Web Analytics

4 Things to Do

3. Find out What’s Wrong (if anything)

https://www.google.com/webmasters/tools/mobile-friendly/

4 Things to Do

3. Find out What’s Wrong (if anything)

YAY!

4 Things to Do

3. Find out What’s Wrong (if anything)

RUH ROH!

4 Things to Do

4. Fix the Issues

• Flash• CSS• Layout• Text Size• Speed

a) Prioritize your top pages to fix

b) Available Help Guide

c) Get to it Common Issues:

https://developers.google.com/webmasters/mobile-sites

Link

Bonus Thoughts

A Few Bonus Thoughts:

1) Prioritize: Think about the user first – what are top 3 things a mobile user wants from you?

Retail Example:

• Hours / Location

• Product /Service Availability

• Phone Number

A Few Bonus Thoughts:

2) User Interaction Points

How & When:

• Search• Email• Social Interaction• On Location• Etc.

A Few Bonus Thoughts:

3) You can’t possibly fit EVERYTHING on a small screen ……….. so DON’T try

Image Credit: Sitepoint.com

Resources

Google Webmasters Blog:http://googlewebmastercentral.blogspot.com/

Webmaster Tools:https://www.google.com/webmasters/tools/home?

Google Mobile Site Testing Tool:https://www.google.com/webmasters/tools/mobile-friendly/

Detailed Blog Post:http://nordi.cc/1IQAvXb