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Top Trends Driving Mobile Ecosystem Andy Bibby, General Manager, International
AdTech Meetup London, October 14 2015
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What is Fyber?
in the mobile advertising industry
monthly active users on mobile
6 Years
320+M
employees in Berlin and San Francisco (~40% product)
ad requests/month
260
3.5B 3500+ mobile apps active
on our platform
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TOP 5 TRENDS
Join the conversation: #adtechtrends @Fyber @AdTechMeetupUK
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Rise of video advertising
$2.62 billion 50% in 2016
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Convergence of ad tech
Scalable
Mobile and desktop
Data analytics platform
Mediation platform
Providing targeting/
segmentation
Programmatic exchange
Successful ad tech player
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Programmatic sophistication
Worldwide Programmatic Ad Spend (in USD billion)
Automated buying is vital for advertisers to efficiently add mobile to their multi-screen marketing strategies while lowering cost per order and increasing the CTR.
2014 2015 2016 2017
$16.6
$21.9
$27.3
$32.6
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Data + Analytics = Greater Advertiser Value
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Data + Analytics = Greater Advertiser Value (Cont.)
Whales Payers
International users Localized promotions
Infrequent users Cross promote to
other games
Will never spend Higher frequency of ads
Purchase prone users Special discounts
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Dominance in “mobile-first” ad experiences
168
138 126
168
144 139
168
139
198
Time Spent per user per day with digital media (US daily average in minutes)
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Summary
▪ Rise of video advertising ▪ Convergence of ad tech ▪ Programmatic sophistication ▪ Data + Analytics = Greater Advertiser Value ▪ Dominance in “mobile-first” ad experience
