Apps solidify leadership

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Credentials

• Mobil İnternet Rakamları• Yayıncı Ağı• Hedefleme• Reklam Ürünleri

Apps Solidify Leadership into the Mobile Revolution

Apps continue to dominate the mobile web

Time spent on iOS and android connected devices

Ad spend versus time spent on mobile

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Apps’ use rises while browser declines!

Time spent on a mobile device: 2hrs and 42 minutes per day

Apps: 86% of the average mobile consumer’s time(2hrs and 19min per day)

Time spent on mobile web: 14% of the mobile consumer’s time(22min per day)

March 2013 March 2014

Time spent on a mobile device: 2hrs and 38 minutes per day

Apps: 80% of

the average mobile consumer’s time

Time spent on mobile web: 20% of the mobile consumer’s time

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Apps continue to dominate the mobile web!

2013 20140%

20%

40%

60%

80%

100%

120%

80%86%

20%14%

Mobile WebApps

Perc

en

tag

e o

f ti

me s

pen

t

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Which are the most popular app categories?

Doubled their share from 2% to 4%

Maintain leadership/ 32% of time spent Gaming apps

Social and messaging

apps Increased share from 24% to 28%

Entertainment and utility apps

Maintained their position/8% share each

Productivity apps

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Time Spent on iOS and android connected devices

Gaming

32%

Facebook 1

7%

Twitter 1,5%Social Messaging 9,5%(other)

You Tube 4%

Entertainment 4%(other)

Utilities 8%

Utilitie

s 8%

Productivity 4%

News 3%

Others 3%Apple Safari 7%

Google browsers 5%

Others 2%

14% BROWSE

R 86% APPS

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‘Time-spent is the timeless currency’

Advertising revenue distribution follows time-spent distributions

Facebook earned 17.5% of the overall mobile advertising revenues/in-line with their share of the time-spent

Google, according earned 49.3% of the overall mobile advertising revenues, much more than its fair share of time-spent

The “other” apps command 65.3% of time spent but only receive 32% of ad revenues

a massive opportunity for applications to monetize through advertising

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Ad spend versus time spent on mobile!

Google Facebook Other Apps0%

10%

20%

30%

40%

50%

60%

70%

Time Spent

Ad spent

18%

49%

17% 18%

65%

33%

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