When mobile developers decide which platform to build their app on, the dynamics of the app store should be a factor. Google Play or iOS App Store - which one is easier to stand out in search results? App Store Optimization is critical to marketing mobile apps. The clear ASO winner = Google Play. Why? Read the Sourcebits blog post from our ASO expert: http://bit.ly/1mGxiT5 We're publishing an ebook on ASO soon. If you would like an advance copy, email email@example.com. Sourcebits is a global leader in mobile app design and development. Sourcebits has created more than 550 products, including 30+ top-10-in-category apps. Clients include many top enterprises (SAP, Intel, Coca-Cola, P&G) and startups (Skyfire, Touch of Modern, Mobeam, Twitpic).