10 Growth Hacks for Mobile Apps

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    08-Sep-2014

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It's hard to build an app. It's even harder to market & grow one. Check 10 growth hacks we often use at Whalla Labs to grow our clients apps.

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  • 10 Growth Hacks For Mobile Apps @whallalabshttp://whallalabs.com hello@whallalabs.com
  • 1. Define your micro-conversions 2. Set Event Tracking 3. Have your funnel up and running MixPanel is a great tool for that. Its simple and keeps you focused on the most important metrics. If You havent done it, do it ASAP. Its not a hack at all. You need to know the funnel leading users to conversion. Thats it. You are now ready to move on into hacking and testing. #1 Deploy Analytics jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #2 Release early beta 1. Identify a market similar to your target market 2. Think up a name 3. Data & feedback If you target US teenagers, make Canada your testing ground. Release MVP/early beta. Let it be a quiet launch. App name is a crucial brand asset. Dont use it for testing the MVP. Think up a name the more descriptive the better. The goal is to get as many data & feedback as possible. Get in touch with your users. Dont be shy or lazy. Go to forums. You need 2k-3k users to make data relevant. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #3 Create fake landing page 1. Create fake landing page 2. Spend some money on ads Forget growing an app w/o doing usual marketing stuff. Test CTR for various copy, personas, design and CTA. You need valuable traffic. Dont go cheap on that. Spend some bucks to drive your target demo onto app site. Use social media/blogging if you have time and skills. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #4 Follow Guidelines 1. Follow Dev Guidelines 2. Contact MS / Apple / Google Its worth it. Respect the platform and its context. Following Guidelines helps getting featured. http://msdn.microsoft.com/library/windowsphone/develop/ff402551(v=vs.105).aspx http://developer.android.com/distribute/googleplay/quality/core.html https://developer.apple.com/library/ios/navigation/index.html Get in touch with app store owner & ask for featuring. If you fit the guidelines, your chances are quite fair. That is, if your app isnt a crap. 3. Links jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #5 Do some ASO testing 1. Test App Icon 2. Test Screenshots 3. Test Keywords Well designed icon, next to descriptive name, is the main factor that makes people check out screenshots & description. Screenshots are about your value proposition and user on-boarding. Add description/copy, it often boosts installs. Make screenshots vertical. The goal isnt to improve your position. You want to find right queries. Do keyword research: use Thesaurus, Google Keyword Tool & Appcod.es jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #6 Cross-promote 1. Use your apps, apps of your friends etc. This is one of most effective ways to drive new installs. Use house ads to promote your other apps preferably of similar genre. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #7 Use AdWords 1. It works AdWords App Install Ads works. It will work great if you can spend some time to know the tool better. 2. Target specific devices. Target devices running on iOS/Android to eliminate non valuable clicks. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #8 Ignite Activity 1. Add Friend 2. Add Friend v. 2 3. Dont force it Phone address book is a social graph ready made. Use it. Create an opportunity to add other users (from the area nearby etc.) as friends. Never, ever force your users to send invites, post on Facebook etc. Ever. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #9 Push Notifications 1. Time limited messages 2. Social notifications 3. Push notifications are permission based Push notifications can increase retention really well. On sale this weekend, Free level to unlock today. It works great. Inform about friends/in-area activity. Use names. Personalize. Make it easy to opt-out. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #10 Target Uncrowded Platform 1. Windows Phone converts great 2. Few Apps in the Store? Good 3. WP users are hungry for good apps Folks often dont believe that. Take a look at the numbers below. Google Play: 905k apps; App Store: 850k apps; WP Store: 220k apps. Its not good for WP users, but good for marketers. (Source). Whats more, they generate fair volume of valuable & engaged traffic. Check out Qpony app we did for mcommerce business in the next slide. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • #10 Target Uncrowded Platform Spot 6 differences Tip: compare WP & Android Average Session Time. jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
  • We Will GrowYour Business with Great Apps @whallalabshttp://whallalabs.com 1. Get in touch on Twitter: 2. Id love to read your thoughts on the deck: 3. Visit Whalla Labs website: @whallalabs, @kubajeziorny jakub.jeziorny@whallalabs.com I really would do. www.whallalabs.com Were a band of mobile apps mad scientists.