10 wicked examples of push notification and in-app

messaging to learn from

2. Help your users save (time and / or money) – Kayak

3. Upsell based on user behavior – H&M

1. Offer free stuff – Starbucks

4. Use unique tone of voice / language – ASOS

5. We are all news junkies – Waze

6. Get emotional – The Bump

7. Use Emojis – Wanelo

9. Announce new & valuable features – Amazon / Instagram

10. Yes, humor still works – Simon Circles

8. Sharing is caring – Uniqlo

1 Offer free stuff - Starbucks

Starbucks’s push notifications give users rewards and treats

for simply owning the app.

Who can say no to free coffee?

Image source: evergage

Help your users save time or money -KAYAK

Kayak allows users to set up push notifications for flight prices –

alerting them as soon as there’s a dip in cost.

I actually like this one, because the user is the one that’s

setting up the notification. And because everybody loves a

good deal, a lot of push notifications are being created!

Image source: Localytics

2

Upsell based on user behavior – H&M

H&M’s push notifications use past purchases to suggest

additional items.

For example, if a user purchased a new jacket from the retail

chain, a notification may pop up encouraging them to grab a pair

of boots which would go nicely with it.

Image source: business2community

3

4 Use unique tone of voice / language –ASOS

ASOS sends app owners a notification that reads like it’s an

emergency message, with heavy use of exclamation marks and

short, punchy sentences, and slight use of humor.

It grabs the reader’s attention in all the right ways.

Image source: SensorTower

5 We are all news junkies - Waze

The utility / navigation app Waze sends a ‘news’ push alert on

traffic delays.

Extremely proactive and useful and definitely makes me want to

go safe and drive with the app open.

Image source: Quibb

5

Get emotional - The Bump

The bump found a way to touch base and keep users interested at

the same time.

Wouldn’t you want to know that your baby is at the size of a lemon?

Adorable!

Image source: Localytics

6

7 Use Emojis - Wanelo

The shopping network Wanelo is leveraging on the fact that Emojis are a huge thing now.

Their notifications feature Emojis –

adding spice and humor and ultimately

encouraging the user to interact with the

app.Image source: Jwegan

Sharing is caring - Uniqlo

Uniqlo offers superbly simple triggered in-app messages for

social sharing that allow you to share without even leaving the

screen.

Image source: Localytics

8

9 Announce new & valuable features -Amazon / Instagram

Amazon announced a new mega feature

with a shiny in-app message.

Instagram took a different direction and went

informative. And indeed informative it was.

Image source: Localytics

9

Image source: Localytics

10 Yes, humor still works - Simon Circles

This one is my favorite.

Simon Circles app actually sent out a notification to users,

apologizing for hassling them…blaming it all on a random

guy named Chad. Hilarious. Shocking. A mistake. Whatever

it was, it got users talking.

Image source: businessinsider

THANK YOU!

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