ASSIGNMENT 16.1

LÊ HUỲNH PHONG

MOBILE MARKETING

Because, Mobile become a part of consumer’s life

Why do we-marketers need Mobile Marketing?

Mobile marketing is marketing on or with a mobile device,

such as a smart phone. Mobile marketing can provide

customers with time and location sensitive, personalized

information that promotes goods, services and ideas.

So, what is mobile marketing?

Ways to bring Mobile Marketing to Target Audience

MMS

SMS

Mobile Web marketing

Push Notification

Mobile App Based

QRCode Location

BasedMarketing

In-GameMarketing

Mobile marketing conducted through a

ubiquitous network to which consumer are

constantly connected using a personal mobile device

3 Key element of Mobile marketing

To be simple, (and simple is the best):Mobile marketing is connecting and engaging with target audiences through and

with mobile.

Conclusion

SEO experts dominate the search bar implementing a keen knowledge of algorithms and generating content, specifically

important keywords and links.

Social experts top the social streams on forum, Facebook and other social platforms by implementing expertise like

Edgerank and more through sharing likes, photos and more.

Mobile experts provide not only mobile sites, but develop apps and other technologies needed for the 1.2 billion mobile

users.

To optimization,

The social media is a compass helping the search engine quickly index the

content.

The rank of content will be improve with connection from social like it.

And it help the key point reaching the TA in digital.

Mobile technology and behavior is at the center of the current

Digital ecosystem, including web, social and search activities.

And this is how the relationship made.

But remember, in the end of the day,Mobile is a platform, everything is

Back to Strategy and our TA.

The Ultimately successful Optimization: Viral on mobile with helps of Social and Search

Case study: Flappy Bird DominationStart as many normal gamesBecome famous by an KOL

Was shared in social media as a phenomenon and was searched with its key words in internet as an fever ever.

Of course, it is a mobile game.

And let image how mobile marketing can make use of it through the in-game marketing and the others follow the game.

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Case study: Dumb ways to die

Problem: The number of the accidents and dead of the youth near by the Metro is raising as a result of their careless and consciousness. The common media messages seem useless.

Objective: reduce 10% accident rate involving trains in the key areas within 12 months.Instead of using the traditional way of shocking to convey the dangers of not ensuring rail safety, they chose to reach out to young people with the visual and simple message and full of entertainment media to convince young people voluntary attention on the safety of the subway station:

DEPLOYMENT PLANTRIGGER ENGAGE AMPLIFY

Objective

Message

How

Key hook Viral clip in Youtube and “Dumb ways to die song” in Itunes

Other tactics

Get The awareness of the Youth about the Dump

Ways to Die

Engage the Youth to join in the story by their own creation

Amplify the message

There are many stupid ways to die, consist of the subway accidents

Everyone can have the “Dump ways to die”

PR activitiesSocial Conversation

books, interactive posters,radioKaraoke Version for “Dump ways to die”

Framework for Developing an Creative Digital Campaign

Everyone can have the “Dump ways to die”

Let the TAcontinue their own conversationBy many tool supplied

Apps in Appstore, Animation by Tmblr

Role of SocialSocial become a space where every one can find, hear, learn and talk about the campaign. All of this help the awareness of the key point\content made.• Through the story of the characters in social media• Through the viral clip and song.• PR and conversations.• Through the personal sharing in their own social channel.

Role of SearchBuff\ Support for the key word “mp3”, “game”, “clip”, “lyrics” of “dumb ways to die”All communication channels are then oriented viewers on campaign website. The key message “Be safe around train” was risen through the impact of the social and the influence of the campaign.

Role of MobileMobile was the best platform to make all this happened.• Through song on iTunes (uploaded in 28 countries)• Through the viral clip in Mobile version on Youtube, easy to watch and share.• Through the game on mobile.• Through the Karaoke apps.• Through the mobile web.