Yoga Success Principles for Online Marketing

Kalamali

Expand Your Impact

www.ExpandYourImpact.org

Let’s Learn About:

• How to Envision for the Future

• Attract Success

• Marketing Messaging

• Building a Marketing Framework

• Content Marketing

• Marketing Research

• Plan of Action

Why Are We Here Today?

• Sharing that which will uplift consciousness• Gaining support for a cause or organization• Outreach

– Networking (getting known and making connections)

2 billion pieces of content, including photos, videos, web links and news stories are "Liked" and shared each day.

• Entering the New Age: Breaking the boundaries of space and time

Envisioning Exercise

1. Find a partner

2. “If [xx] was possible … then [xx]”Note: Try to relate it to marketingEx. Partner 1: If everybody came to our yoga center then the whole community would have a way to take more yoga classes.

Partner 2: If the whole community had a way to take more yoga classes, then the the whole community would be more peaceful.

Partner 1: If everybody in the community was more peaceful, then everyone would have better health and happiness.

Partner 2: If everybody in the community had more health and happiness, then their health and happiness would spread to nearby communities….

3. Go as big as you can-- infinite expansion!

What is the “Maha” (Supreme) Goal?

Let’s summarize…

What is your supreme “maha” marketing goal?

The next year?

The next 5-10 years?

Magnetism

1. Have your vision

2. Create your intention

3. Put it to paper- post it on your wall

4. Create a Positive Affirmation

5. Magnetize Group Energy & Support

“The greater the faith, the greater the will

The greater the will, the greater the flow of energy

The greater the flow of energy, the greater the magnetism.”

-Swami Kriyananda

The Art and Science of Raja Yoga

How to Develop Magnetism:

“Success is driven by adherence to high principles.” – J. Donald Walters

(Author of The Art of Supportive Leadership)

Yoga Success Principles

• Service is joy (attitude)• Giving not taking (selfless)• Adherence to truth & ethics (dharmic)• Energy exchange & magnetism (reciprocity)• Clarity and focus (concentrated)• Solution-oriented (positivity)

What Goes into a Marketing Strategy?

1. Marketing Messaging and Framework

2. Formative Research

3. Content Development

4. Taking Action

5. Long Term Sustainability

Step 1: Marketing Messaging & Framework

1. What is our Story?2. What do we have to share?3. Target Audience4. Niche- unique5. Core Values

Core Value Practice

Examples of Core Values

Case Study: Which ad works better?

• http://www.youtube.com/watch?v=mnw_7xI5klM• http://www.youtube.com/watch?v=nql49wrkURY&list=PLNqKTn4CuEXcz7TKP56J4fv6FLe_ZGqMI

Why?

Practicing Marketing Analysis from now on

Core Value Practice

Examples of Core Values:

• Connection, Community, Family• Peace, Relaxation & Calmness • Self-Discovery, Personal Growth• Aspiration • Security• Equality - Justice• Youth, Innocence• Joy, Living a Happier Life

Step 2: Marketing Framework

• Niche

• Target Audience

• Core Values

• Messaging

Latest in Online Marketing

Inbound Marketing

Content Marketing

Social Media BloggingSearch Engine Optimization

(SEO)

Website Content & Usability

Advertising (Paid)

Step 3: Content Development

• Two most important questions to ask: – Why do we care?

– Why will they share?

• Sharing is Caring

• Going “viral”– Making connections and gaining support

– Expanding your network

• All while having fun!

*Steps 2 and 3 can be interchangeable

Step 3: Content Development

• Balancing objective research with your vibration

• Guiding your service by intuition, creativity, and inspiration

“Those who are best at what they do rely on their own inner strength and discrimination.”

–Swami Kriyananda

Step 3: Qualities of Viral Content• Inspirational• Creative• Beautiful • Evokes high energy or enthusiasm• Stories or meaningful topics • Humorous• Passionate• Caring• Surprising• Interesting• Practical/Useful • Timely

Health and Education are the two most shared topics

online

Content Marketing Tree

Content Marketing

Online - Global

Social Media BloggingSearch Engine Optimization

(SEO)Advertising

Print- Local

Content Development: Social Media

Social Media Sites:

• Pinterest*• Google +*• YouTube*• Facebook• Twitter• Vimeo• Instagram• LinkedIn• SlideShare• And infinitely more....

* = predicted to become most popular social media sites in coming years

What social media sites fit our audience?

• How can we strategize?

• What are we doing well and what can we do better?

• How can we make these changes to improve?

Step 4: Taking Action

Additional Social Media Tips:• Timing & scheduling

• High quality & professional

• Be aware of copyright (especially images)

• Simplicity and meaning

• Contact your online network of friends – share each other’s posts

• Affirm success for your posts that they will reach those in need

Additional Content Tips

• Blogging• Interacting with users• Getting Creative• Infographics• New Trends in Website Themes (simplicity)• Importance of Video (YouTube)• Practice Looking up other website and think

of ways to improve (user navigability)

Content Development: SEO

Content Marketing

Online - Global

Social Media BloggingSearch Engine Optimization

(SEO)Advertising

Print- Local

Easy-Top SEO Tips

• Page title• Domain names• Meta descriptions (160 characters or less)• Image descriptions for file names• Alt tags• Captions below images• Useful content • Research keywords using tools• Connecting (internal v external links)

Let’s Practice: Google Ads Keyword Tool

Step 4: Taking Action

• Do the SEO Research• Plugging it in• Keep it updated• Connect to other sites and network• Social Media -- keywords here and improving

ranking• Test ranking• Online Ads

Step 4: Taking Action

Online Advertising

• Google Adwords (new: My Client Center)

• Bing

• Social Media Sites (Facebook, Twitter)

• Mobile vs. computer users

Step 5: Long Term Sustainability

• Revisit your goals

• What is/isn’t working?

• Where is there room for improvement?

• Check your site statistics

• Stay open and flexible

• Continue to progress and be blessed!

Summary

• Message that goes to the heart and makes a true soul connection “Soul Song”

• Sharing that which is inspiring “Sharing is Caring”

Thank you!

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ExpandYourImpact.org

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