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Recruitment Year

Round

Where did we finish 2013

Dec 31 2012 Dec 31 2013 Percentage Growth

Cub Scouts 982 749 -23.7%

Boy Scouts 626 619 -1.1%

Venturing 71 64 -9.9%

Traditional 1679 1432 -14.7%

Exploring 52 56 +7.7%

Total Membership 1731 1488 -14.0%

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Cub Scouting 2013

Dec 31 2012 Dec 31 2013 Percentage Growth

Tiger Cubs 139 87 -37.4%

Cub Scouts 445 339 -23.8%

Webelos 398 323 -18.8%

Cub Scout Totals 982 749 -23.7%

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What happened in 2013

Nationally

• Membership standards

• Competition

• Publicity

Locally

• School nights

• Local perceptions

• Council issues

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2014 Council Targets

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2104 Recruitment Plans

• Move towards year-round recruitment

• Move away from traditional school nights

• Go where the youth is

• Publicity and district events

• Use every resource available to us

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Year Round Recruitment

• Unit public relations

• New recruitment venues

• Peer-to-peer recruiting

• Events

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School Nights

• One component of the plan - 30% of flyers got home

• Boy talks are a must

• Look for alternative venues

• Church / Charter School / Private School /

Homeschool Groups

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Go where the youth are

• Libraries

• Community centers

• Recreation centers

• Other venues – use your youth

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Resources for where youth go

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Peer-to-peer recruiting

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Unit Public Relations

• Fridge Door Marketing

• Community

newspapers

• Chartered organization

publications

• Social media

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Other Resources

• District Membership Team

• Unit Commissioners

• District / Council / BSA websites

• District Executive / Council Service Center

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What has worked

well for you?

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