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How to enter the Russian market
68%
28%
3% 2%
Yandex
GoogleRussia
Begun
Other
Yandex is Russia’s leading contextual advertiser
Source: LiveInternet.ru, Мarch 2013
Yandex – the Russia’s biggest internet ad platform
* Company Information, FY 2012 ** RACA for 2012, adjusted for commissions
350.000 advertisers
Shows ads to 50 million
people every day
53% online
ad market share
Yandex.Direct –
Is a Pay-Per-Click keyword-based service
for placing ads on Yandex.Search and on partner
sites of the Yandex Advertising Network.
Yandex.Direct
— Yandex.Direct offers your product to those
who seek for it, PPC/CPC auction based
— Ad position is controlled by the bid
Bids start at 0.01 Yandex units*
— Cost per click depends on CTR and Auction level
* 1 yandex unit = 0,65 EUR
Where you can find your ads:
— Yandex Search
— Yandex. Network
— Together with YAN (Yandex advertisement network)
Yandex covers 90% of the Russian internet
— Every 4th click comes from YAN
Yandex Search Results Page
Premium Contextual Banner
1st Premium
Yandex Search Results Page
Dynamic
impressions
on 2d
and further
pages
Dynamic
impressions
on 2d
and further
pages
Guaranteed
Placement
1st Place
Yandex Advertising Network (YAN) – the best sites of Russian internet
YAN partners sites can be 2 types:
Search sites
(search targeting)
Content sites
(content targeting)
PPC interface available in English
Bid management in English
Types of Targeting
— Thematic targeting
— Behavioral targeting
Content:
Seach: — Keyword targeting
— Geographic targeting
— Time targeting
№1 Comparison Shopping Tool
Yandex.Market
Pay-per-click model,
with a low initial price
Monthly audience 14 million
unique visitors, daily
audience – 1,1 million*
More than 12,500 online
stores with more than 50
million offers
Mobile applications with
barcode reader
*Source: comScore MMX, Russia, Home and Work Location, Age 15+, June 2013
0
2
4
6
8
10
12
14
16
18
Sept.2010 Dec.2010 Mar.2011 June.2011 Sept.2011 Dec.2011 Mar.2012 June.2012 Sept.2012 Dec.2012
Mill
ion
s o
f u
se
rs
Yandex.Market audience is constantly growing
Display advertising on Yandex
— Only one exclusive banner on the page
Large eye-catching format 200х300 / 728х90
— Advantageous position in terms of user attention
on each service page
Wide Audience Reach
Yandex Main Page
—The most visited page
on the Russian Web. Monthly
audience – over 50 000 000
people.
— Huge image effect plus tens
of thousands of visits
to the advertised website.
— Top 100 advertisers placed
banners here: Honda, Nokia,
Sony-Ericsson, Coca-Cola,
Microsoft, Intel, etc.
Banner 728 X 90 pixel
Display advertising on Yandex: Thematic sections
Yandex.Auto Yandex.Timetables
Yandex.News
Yandex.Weather Yandex.Fotki
Yandex.Afisha
728 X 90
728 X 90
240 X 400
300 X 250
728 X 90
240 X 400
Display targeting types
• Soc-Dem Targeting (age, gender, income)
• Targeting by Interests
• Search Retargeting*
• Behavioral Retargeting*
• Look-alike
*available additional targeting for Light TV Viewers
Bigger than any TV channel
Yandex.Metrica – web analytics tool
Yandex.Metrica
— Available in English free web analytics tool
— Let monitor the key effectiveness indicators of website,
and evaluate the efficiency of ad campaigns
— All statistical information available in intuitive graphs,
charts and even videos
— First data reports will be available within 15 minutes
after installation
Yandex.Metrica
The Webvisor technology on Yandex.Metrica allows to analyze user’s
behavior by recording and then playing as the video their actions on the website.
Available for free
Want to try Yandex?
— Free RU-EN translation, training and initial setup
— Local optimization and campaign feedback
— Dedicated English speaking Account Manager
— Web-based reporting, budgeting, etc.
— All tools available in English interface
— European sales office in Switzerland to deal with EU-
payments (EUR/CHF/USD), taxation/VAT
Available to answer your questions
— I will be happy to answer your questions during the day and
explain how easy to start an own campaign quickly
Nikita Yampolski
Sales Account Manager
+41 41 248 08 62
Thank you!
Yandex Europe AG
