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August 25, 2014

Writing Blogs About Technical or Complex Topics

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Why is it important to simplify messages when writing on complex topics?

For complex topics, what level of knowledge should you be writing at?

How can we make our audience relate better with the content?

@eskimon

What tips can we take from the world of fiction writing?

How can we keep it simple?

What do you think are the most important writing tips?

@Horizonpeak@Atomic_reachspecial guest:Hosted By:

CBarrows @CBarrows

Assume the person reading it doesn’t have any idea on the topic. That’s why you write simple! #atomicchat

Diana Wolff @di_wo

Depends on where you’re writing. For a popular blog, write a basic level of knowledge. Higher on a specialized blog. #atomicchat

Jessica Mehring @HorizonPeak

Use analogies and examples to illustrate your points. #atomicchat

Jessica Mehring @HorizonPeak

Technical topics sometimes bring out our monotonous voices, for some reason. Use evocative language. #atomicchat

Jessica Mehring @HorizonPeak

Bring the five senses into your blog post (judiciously). Use language that evokes emotions. #atomicchat

Jessica Mehring @HorizonPeak

Keep the information bite-sized. Break big topics down. Create a series of posts if you need to. #atomicchat

Simon Kemp @eskimon

Always add value to the audience. Know how you are making their lives richer or their world a better place #atomicchat

Matt LaCasse @MattLaCasse

You’d better be able to explain whatever it is you’re discussing from top to bottom. #atomicchat

Justin Simonson @JustinSimonson

Pay attention to social, blog comments, etc. Your audience will tell you what they want to learn! #AtomicChat

The Middle Child @LindsayFultz

You should be able explain value prop in less than 120 characters. If not, ask a 3rd grader to explain what you do -- #atomicchat

Jessica Mehring @HorizonPeak

My most important piece of advice tonight... Proofread! #atomicchat

Sourabh Sharma @sssourabh

I often feel complex topic writers should collab with general topic writers to elevate the writing into simplicity #atomicchat

Joe Gullo @joegullo

Share a personal experience. Tug at the emotions. #atomicchat

Brandon Harig @BH_Social

Effective #socialmedia #marketing is about telling a story that makes customer feel like a character, not outsider #atomicchat

Ira Haberman @irahaberman

When you write jargon filled posts, you likely don’t separate yourself from the herd. Cut through with clarity and simplicity. #atomicchat

Brian Blatnicki @BrianBlatnicki

Rid your writing of complex/technical gobbledygook that turns off target audiences #atomicchat

Justin Simonson @JustinSimonson

It can be hard enough to get people to arrive on your content, don’t push them away by confusion! #AtomicChat

Ira Haberman @irahaberman

If you can’t break a story down to it’s simplest parts, you’re not a good story teller. #AtomicChat

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