Workshop pimp your linked in profile and get noticed - Personal Branding

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    01-Nov-2014

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how you can use your LinkedIn profile to improve your Personal Brand and achieve success in your business or career

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  • 1. Pimp your LinkedIn profile & get noticed" Greet Bunnens - http://www.linkedin.com/in/greetbunnens - www.GreetBunnens.be www.YouBrandBuilder.com
  • 2. 2
  • 3. What is Personal Branding?
  • 4. What is Personal Branding? WIKI: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual's body, clothing, physical appearance (offline), digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.
  • 5. What is Personal Branding? 1st, 2nd, 3rd, 4th impression you
  • 6. What is Personal Branding?
  • 7. What is Personal Branding?
  • 8. Why Personal Branding?
  • 9. 5 steps the BRAND model Become aware of the real YOU Reach out to your target audience Answer your target audiences needs Name and claim your personal brand Deliver your message
  • 10. 5 steps the BRAND model - short Who do you want to help What do you offer Why are you qualified
  • 11. LinkedIn Photo Headline Summary Add Media Call to Action Experience Recommendations Groups CV
  • 12. LinkedIn Photo
  • 13. LinkedIn Headline Keywords / Strong result oriented phrase
  • 14. LinkedIn Summary
  • 15. Target audience contact Proof
  • 16. LinkedIn add media
  • 17. LinkedIn call to action
  • 18. LinkedIn experience
  • 19. LinkedIn - recommendations
  • 20. LinkedIn - Groups
  • 21. LinkedIn CV http://resume.linkedinlabs.com
  • 22. How about your Personal Brand & LinkedIn profile? Free Personal Branding Scan: Telephone or skype session: We analyse your actual positioning Identify your Goals Close the gap Action plan Interested? Greet.bunnens@hr-vibe.be
  • 23. Thank You! Greet Bunnens +32.478.39.02.69 Greet.bunnens@hr-vibe.be and social media!