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Jason Brown's Facebook Ads Presentation For LDA 2014 Marketing Summit
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http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14
http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14
http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpg Show Of Hands
If You Failed, What Happened?
Who Is Advertising On Facebook Now?
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Only 37% Of Marketers Are Able To Measure Social Media ROI
Direct sales and leads is only a 15% priority. It’s bested by building brand campaigns instead ( 70% ).
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Competition Is Extremely High Because It Works So Well
7000 sidebar ads and 1500 newsfeed ads are competing at any 1 time for just 1 Facebook user
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Horrible Ads Next To Better Ads
No benefit, what does it do for me exactly?
What’s the copy in the the image say?
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“Facebook Ads Should Be Your Launching Pad”
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The #1 Secret To Winning With Facebook Ads?
Break out your smartphones
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“Create 5 New Facebook Ads”
Set A Daily Recurring Alarm At 8:15am
Different images, titles, body copy, demographics, interests, etc
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Facebook Is Interruption Based Marketing
Users not in “search” mode
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Use Bold Colors, Multiple Images, Crazy Shots
Also, different colored borders and text
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Use Bold Colors, Multiple Images, Crazy Shots
Also, different colored borders and text
http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14
Your Mindset Has To Be Purchasing Data First
Buying data ensures you never have a losing campaign
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Breaking even on a sale, is actually profiting
Highly targeted, active emails from potential customers are worth $1 a month, min.
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgIt’s All About Launching In The Users Time Zone
Early mornings are almost always the best
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgA/B Testing Is Very Simple
But is it flawed?
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgReduce Your Risk When Testing New Creative
What’s better then A/B for everything else? It’s A/A/B Progressive
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgReduce Your Risk When Testing New Creative
What’s better then A/B for everything else? It’s A/A/B Progressive
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgMassive Amounts Of Fraud From All Over
Spy tools, fat thumb clicks, competitors, security tools
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThe Future Is Not In Keywords
The Future Is In Marketing To AudiencesGoogle has slowly been moving to this strategy for YEARS.
Facebook already dominates it.
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Google: Almost $1300 Per Conversion, Costing $50 A Click
Facebook: Almost $42 Per Conversion, Costing $0.93 A Click
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch
Avoid these at all possible cost
Low Daily BudgetsMostly trial and error based. If budget is low, people are not seeing your ad which
causes issues with CTR.
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch
Avoid these at all possible cost
Pausing AdsRestarting will not bring the ads to the same state they were before pausing.
Same issue is present at Google Adwords.
Better Solution: Lower the daily bid instead
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch
Avoid these at all possible cost
Scaling Without RefinementSmall launch first and collect data. Once obtained, then scale based
on that data.
Only scale once changes have been made.
http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14
http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch
Avoid these at all possible cost
Audience SizeI always try to start with at least 100k so I can gain data.
After collecting data, scale up or down the audience size.
http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14
http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch
Avoid these at all possible cost
Low Bid On CPCAlways bid at least 10% over the suggested.
Suggested bid changes during the day as well. Pay attention to this.
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http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgDon’t Compare Your Beginning To Someone Else’s Middle
It’s a race against yourself, not someone else
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Want To Depend On SEO?
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Question Time