Winning With Advanced Facebook Ads

http://jasonmichaelbrown.com/facebookhttp://jasonmichaelbrown.com/LDA14


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpg Show Of Hands

If You Failed, What Happened?

Who Is Advertising On Facebook Now?


Only 37% Of Marketers Are Able To Measure Social Media ROI

Direct sales and leads is only a 15% priority. It’s bested by building brand campaigns instead ( 70% ).


Competition Is Extremely High Because It Works So Well

7000 sidebar ads and 1500 newsfeed ads are competing at any 1 time for just 1 Facebook user


Horrible Ads Next To Better Ads

No benefit, what does it do for me exactly?

What’s the copy in the the image say?


“Facebook Ads Should Be Your Launching Pad”


The #1 Secret To Winning With Facebook Ads?

Break out your smartphones


“Create 5 New Facebook Ads”

Set A Daily Recurring Alarm At 8:15am

Different images, titles, body copy, demographics, interests, etc


Facebook Is Interruption Based Marketing

Users not in “search” mode


Use Bold Colors, Multiple Images, Crazy Shots

Also, different colored borders and text


Use Bold Colors, Multiple Images, Crazy Shots

Also, different colored borders and text


Your Mindset Has To Be Purchasing Data First

Buying data ensures you never have a losing campaign


Breaking even on a sale, is actually profiting

Highly targeted, active emails from potential customers are worth $1 a month, min.


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgIt’s All About Launching In The Users Time Zone

Early mornings are almost always the best


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgA/B Testing Is Very Simple

But is it flawed?


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgReduce Your Risk When Testing New Creative

What’s better then A/B for everything else? It’s A/A/B Progressive


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgReduce Your Risk When Testing New Creative

What’s better then A/B for everything else? It’s A/A/B Progressive


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgMassive Amounts Of Fraud From All Over

Spy tools, fat thumb clicks, competitors, security tools


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThe Future Is Not In Keywords

The Future Is In Marketing To AudiencesGoogle has slowly been moving to this strategy for YEARS.

Facebook already dominates it.


Google: Almost $1300 Per Conversion, Costing $50 A Click

Facebook: Almost $42 Per Conversion, Costing $0.93 A Click


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgThings That Will Kill Your Launch

Avoid these at all possible cost

Low Daily BudgetsMostly trial and error based. If budget is low, people are not seeing your ad which

causes issues with CTR.




Pausing AdsRestarting will not bring the ads to the same state they were before pausing.

Same issue is present at Google Adwords.

Better Solution: Lower the daily bid instead




Scaling Without RefinementSmall launch first and collect data. Once obtained, then scale based

on that data.

Only scale once changes have been made.




Audience SizeI always try to start with at least 100k so I can gain data.

After collecting data, scale up or down the audience size.




Low Bid On CPCAlways bid at least 10% over the suggested.

Suggested bid changes during the day as well. Pay attention to this.


http://image.cdn.ispot.tv/ad/7IE3/jimmy-dean-fully-cooked-sausages-staring-contest-large-9.jpgDon’t Compare Your Beginning To Someone Else’s Middle

It’s a race against yourself, not someone else


Want To Depend On SEO?


Question Time