Winning Hearts…

Sri Sharma, Founder & CEO, Net Media Planet

“15% more profit is derived from

emotional campaigns versus

rational based campaigns”

IPA study

Price SupportAvailable Delivery

Images sourced from: images.jagran.com/six_picbd.jpg, inktechlondon.co.uk/Images/delivery_Man_Large_New.jpg, api3.clubtix.com/images/layout/pages/customer_support_banner.jpeg, www.odmguide.com/wp-content/uploads/2013/10/Choice-overload.jpg

Image Sourced from: wallpoper.com/wallpaper/nba-basketball-417955

Image sourced from: uptownmagazine.com/2011/02/magic-johnson-invests-in-vibe-media/

Images sourced from: 2.bp.blogspot.com/-d9LvyiSnncU/UMn9kbKUAhI/AAAAAAAADz4/6oEL4Ihk-ro/s1600/IMG_7853.JPG, www.soulofamerica.com/soagalleries/atl/cult-sites/Atl_Magic_Theatres.jpg

Images sourced from: www.undermatic.com/wp-content/uploads/2008/02/historia-del-hip-hop.png, nextravelguide.com/wp-content/uploads/2012/12/barcelona-break-dance-04.jpg

Images sourced from: http://www.yelp.com/biz_photos/starbucks-birmingham-21#G7UIxphj4DCMzim3heJzgw, nextravelguide.com/wp-content/uploads/2012/12/barcelona-break-dance-04.jpg

Know Your

Customer

Reach

Them

Be

Personal

www.planweb.co.uk/changing-trends-and-the-great-gender-divide/ localbuzzmarketing.co.uk/tools-for-location-based-online-marketing/ ticketspy.nl/travel-tips/1880/

Know Your Customer

Search

History

On-site

browsing

Off-site

browsing

Demographic

Location

Interests

Time

Device1. Gather Valuable Data

freestockphotos.name/tag/business-people

1. Gather Valuable Data

How they behave

Gender Household Income

Age Education Level

1. Gather Valuable Data

0.00%

50.00%

100.00%Female

Male

Younger Older

Sekonda

Michael Kors

Accurist

2. Understand Customer Preferences

0%

10%

20%

30%

40%

% o

f S

ale

s

Time

Seasonal Event

3. Learn How They Buy

3. Learn How They Buy

4-6

months

4. Learn From All Channels

Delivery

Size

Returns

Colour

Features

4. Learn From All Channels

5. Listen To Their Language

2. Reach Them

Location

Demographic

Language

Off-site behaviour

On-site behaviour

Contextual

Time

Device

3rd party data

1st party data

Pages

Life Event

Email address

Channels

Mosaic groups

Locations

Turning signals into targeting

CyclistMotherBoyfriend Studentcache3.asset-cache.net/gc/185427003-smiling-girl-in-the-street-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=OdTGhgTmN6bRi%2BzpVzZEEE5bQ3132jwHHjw%2BuYqMOes%3D, www.downhillnews.com/storage/thumbnails/12253722-18015263-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1336083366709,

www.catholicchapterhouse.com/blog/wp-content/uploads/2013/04/Young-girl-purple-leaning-on-brick-wall.jpg

CyclistMotherBoyfriend Student

0%

10%

20%

30%

40%

% o

f S

ale

s

Seasonal Event

+55%

+40%

+25%

+15%

Perfume For Her

ThePerfumeShop.com/Gifts_For_Her

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Free Standard Delivery Gift Wrapping Available

2 days For Xmas Delivery Perfect Gift Sets

Free Gift Offers Fragrance Finder

Christmas gifts

fragrance

0.00%

50.00%

100.00%

30 40 50 60 70Time after purchase

Pu

rch

as

e P

ote

nti

al

Increase

bids

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4 to 6 months later...

CyclistMotherBoyfriend Student

3. Be Personal

CyclistMotherBoyfriend Student

Dresses

Audience list : Mother with Daughter

Party Dresses

Experian>>Models>>Mums>> With Infant Children

Nielsen>>Lifestyle>>Affluent Families

Experian UK>>2 parent working full time, time poor

MasterCard>>In the market>>Retail>>Children's Apparel

Customer Segment

CyclistMotherBoyfriend Student

Cyclist

First Party Data Richness

Ad tag

parameters

Ecommerce

platform

customer

segmentation

DMP and CRM

integration

Cyclist

Know Your

Customer

Reach

Them

Be

Personal