Why you need video in your marketing plan

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    16-Jul-2015

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  • Yoyo | Why you need video in your marketing plan

    Why you need video in your marketing plan

  • Yoyo | Why you need video in your marketing plan

    74% of all internet traffic in 2017 will be video Source: Syndacast

  • Yoyo | Why you need video in your marketing plan

    Why has it grown?

    High internet speeds

    Rise in user generated platforms

    Rise in smart phones with video recording

    Everyone is a video producer with 300 hours of video

    uploaded to YouTube every minute.

    Its cheaper to create and distribute video content, making

    it a more accessible medium for any sized company.

  • Yoyo | Why you need video in your marketing plan

    Dr James McQuivey, Forrester

    One minute of video is the storytelling equivalent of

    reading 1.8 million words

  • Yoyo | Why you need video in your marketing plan

    StorytellingVideo is a fantastic way to tell a story, and can be a great way

    to condense content into something easy to digest and take in.

    For businesses this can be extremely effective as it can

    sometimes be a challenge to engage the viewer with written

    text.

    Psychology tells us that people absorb visual and audio

    content better than text. It strengthens memory and is easier to

    recall - ideal for any brand.

    The mixture of audio and visual stimulates the brain and

    actively engages viewers.

    An emotional connection to evoke a feeling or something

    thought-provoking will work best.

    An engaging video is more likely to be shared and you could

    reach a global audience in no time.

  • Yoyo | Why you need video in your marketing plan

    Web Design

    Using video in website design is

    becoming a popular trend. Catch

    them where the main hero image

    would be - it brings a sense of

    movement and depth to site and

    adds to the overall customer

    experience. Studies shows that using

    video on landing pages can actually

    increase conversion by up to 80%.

    Display Advertising

    Display ads that use engaging

    video on platforms such as

    YouTube are a great way to

    connect with your audience. But, it

    is important to consider the

    context in which your content will

    be displayed. It needs to have a

    strong connection to make it more

    effective and successful.

    Video blogging

    Vlogging opens up great

    opportunities for businesses, as they

    can use popular YouTube stars such

    as Zoella to promote their message.

    Vlogging has become an important

    way to communicate with

    millennials. It is important to keep

    the content genuine and relevant.

    Research suggests vloggers arent

    effective at communicating strong

    sales messages.

  • Yoyo | Why you need video in your marketing plan

    Social Video

    Social media channels are full of

    video content. Watching cute

    animal videos to sharing the one

    where the guy slips over; social

    video is huge. Including video into

    your social strategy is now an

    integral way to reach your

    audience. Since June 2014, users

    of the Facebook have watched an

    average of 1 billion videos per

    day.

    Content Marketing

    Content marketing is more

    important than ever. Types that

    work well are how to,

    demonstrations, and behind the

    scenes. They show the company

    to be real and authentic, and show

    the personality of the team. Other

    video types include company

    announcements, promotions,

    product stories and case studies.

    Mobile

    Video is particularly impactful

    when paired with mobile

    marketing. An impressive 69% of

    smartphone users say videos are a

    perfect solution for smartphone

    viewing as it offers a quick way for

    consumers to grasp an overview of

    a product. Ensure your video is

    available on mobile.

  • Yoyo | Why you need video in your marketing plan

    If you arent already including video into your marketing

    strategy start!

    It is easier than ever to create your own content with

    basic skills and accessible technologies.

    But if you do want to produce something to a high

    quality, then it is best to bring in the professionals.

    So

  • Yoyo | Why you need video in your marketing plan

    Yoyo Design Ltd

    90 Calverley Road

    Tunbridge Wells

    Kent. TN1 2UN

    +44 (0) 1892 619555

    info@yoyodesign.com

    www.yoyodesign.com