Why You Need a Performance Marketing Program for

Your Business

Jon Levine

Director of eCommerce

All Inclusive Marketing

Today You Will Learn

• What Performance Marketing is

• How Performance Marketing Can Help Grow Your Business

• The Future of Performance Marketing

• Jon Levine, Director of eCommerce for All Inclusive Marketing

• Director of Marketing for several industry leading companies over the last 13 years

• Launched and managed affiliate marketing programs for different companies in multiple categories

• Founded and launched three successful online startups

• Featured speaker and panelist at multiple ShareASale ThinkTank! events

About Me

Agenda

• Performance Marketing Defined– What is performance marketing?– Different types of performance marketers– How to choose the right performance marketer for you

• How Performance Marketing Can Help Grow Your Business– Increased profits– Greater reach– Risk vs. reward– Branding and placement

• The Future of Performance Marketing– Sophistication and innovation– Performance marketing in real life– Mobile– Industry growth

Imagine growing your sales force

and customer base nearly overnight!

+

AFFILIATES

Performance Marketing Defined• What is performance marketing?

Sale Takes Place

Commission is Paid

Affiliate Sends Traffic

How Performance Marketing Works

Customer clicks on link from affiliate

Link goes to affiliate network server

Link is recorded and attributed to

specific affiliate

Link redirects to the merchant’s website Action takes place

Results of action are sent by the

merchant to the network

Network pays the affiliate

Affiliate Networks

Benefits of Using Affiliate Networks

While it’s certainly acceptable to track and pay your affiliates using an in-house system, there are many benefits of using an affiliate network.

• Your program is visible to thousands of affiliates• Finding affiliate for recruitment• Trust, on both sides• Repository for all of your creative, coupons and

data feeds• Easy of operation

Types of Affiliates

Content Affiliates

Coupon Affiliates

Price Comparison Affiliates

Loyalty Affiliates

Types of Affiliates: Content

Types of Affiliates: Coupon

Types of Affiliates: Loyalty

Types of Affiliates: Price Comparison

Types of Affiliates: Lots More!YouTubers, Mommy Bloggers, Arbitrage (PPC), Email, SEO… the list goes on!

How to choose the right affiliate

• Do you sell a product or a service?

– What category is your product or service in• Electronics/fashion/shoes, etc. products• Travel services• Legal or financial

– Are there performance marketers already in that space?

• Are you trying to gain leads, subscriptions or members or are you selling a physical (or downloadable) product?

• Is your focus around getting more sales or increasing visibility of your business or brand?

What Can You Offer the Right Affiliate?

• How does your product differ from your competitors?

• Does your product or service complement or enhance an established performance marketer’s offerings or would they be taking a risk on something new?

• Are you able to offer a commission that meets or exceeds other performance marketing programs

How Performance Marketing Can Help Grow Your Business

Commission Rates

Discount Amounts

Verifiable actions

How Performance Marketing Can Help Grow Your Business

Reach

BlogsDiscussion ForumsSearch EnginesVideo ChannelsPrivate Groups

Membership Only SitesNews AggregatorsEnthusiast SitesEducational Sites

Cross Placement

Risk vs. Reward

AFFILIATES

Product or Brand Promotion

The Future of Performance Marketing

Fierce competition and and being very nimble leads to high innovationVery tech savvy and always trying out the latest methods and technologies

The Future of Performance Marketing

AFFILIATES

Call Now!888-555-5555

The Future of Performance Marketing

Move The Needle

Move The Needle

• Visit an affiliate network such as ShareaSale, Commission Junction, or Linkshare

• See if any of your key competitors have affiliate programs and evaluate them

• Look at your model and decide if an affiliate program is right for you

First Steps

• Performance Marketing can help broaden your customer base with very little expense

• Performance Marketers are business owners, just like you, and are focused on making money. They do this by driving traffic and sales to your website

• Performance Marketers can help your brand awareness by advertising your products to customers at no cost to you

• A good Performance Marketing program can be one of your highest ROI advertising channels

• The future of Performance Marketing is not just online, but offline and mobile as well

Key Takeaways

 www.onlinemarketinginstitute.org 

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