Embed Size (px)
Citation preview
Why Have My Google Rankings Dropped And How Do I Get Them Back?
Why Your Google Rankings Have DroppedThere is usually one of three reasons why your Google rankings will have dropped…
1. Competitors Have Gained An Advantage
You don’t know what time, effort or budget your competitors are investing in their SEO.
They could be creating more content, engaging more on Social Media and maybe their website does a better job at converting visitors.
Either way, if you are not keeping up or getting ahead, this could be why your Google Rankings have dropped.
2. Google Algorithm Updates
Google’s algorithm is the program it uses to evaluate which website should come first, second, third etc. for any given search query.
If you previously had an advantage, an algorithm update could take that advantage away and your rankings then drop.
3. Google Penalties
The Panda and Penguin updates meant, for the first time, that you could now be penalised for your SEO effort if you were seen as creating low quality content and/or spamming links.
Poor quality links can be a serious danger to your website.
What To Do When Your Rankings Have Dropped
1. Identify The Cause Of The Drop
If you have suffered a small drop in places but are still ranking for your keywords, then it’s most likely that either your competitors are getting ahead of you or that you have lost a previous advantage due to an algorithm update.
2. Create Rich, Unique & Compelling Content + A Great User Experience
Google’s aim is simple - Provide users with the best possible experience for every search they do.
Make sure you give people a great experience when they arrive on your website – you will lose rankings if not!
3. Diversify Traffic Sources
Don’t just rely on organic search traffic!
Have consistent traffic from:
Social Media Google AdWords Display Advertising Repeat Visitors Referrals Offline Sources
4. Get More, High Quality Links
Links are still the biggest driver of SEO despite the ‘link building is dead’ headlines we’ve seen in recent months.
Poor quality link building and spam link building IS dead, however.
To rank higher, you will need more good quality links from a wide range of sources, and less poor quality links.
5. Remove Bad Links & Use The Disavow Tool
Some links could actively be damaging your rankings, and Google has now introduced a tool to tell them when you ‘disavow’ a link.
In order for Google to dismiss a bad link and lift any potential penalty, you’ll need to demonstrate that you have done everything in your power to remove the link yourself.
6. Keep Calm & Don’t Panic!
As long as you are consistently building good quality links from a variety of sources and using ethical techniques, and as long as you are creating rich, good quality content on your website then you will be fine in the long run.
SEO is about playing the long game, not just chasing the algorithm and sometimes you just need to be patient. If you are doing the right things, then just ride it out - you’ll win in the end.
More Information...
Follow Us
FREE RESOURCE
If your rankings have dropped, read the full article here - Why Have My Google Rankings Dropped And How Do I Get Them Back?
Contact Details:JDR Group15 Brunel Parkway, Derby,DE24 8HR01332 [email protected]
