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Baby Boomers
DIRECT MAIL TELEMARKETING
Focused on hard work, individualism and social activism. They
value trust, loyalty and a sense of community.
Will search for product information online, and through calls and emails But they place higher faith in face-to-face communication Discounts and bargain deals will appeal to this demographic
Generation X
TELEMARKETING EMAIL MARKETING
Attitudes on political and social issues fit between conservative Baby
Boomers and liberal Millennials.
Sentimental language and images that portray realistic events that may occur or have occurred in their lives are likely to resonate Target them via traditional and digital marketing methods such as email, online advertising, Facebook and even snail mail (i.e. retail flyers) Less venturesome in their usage of social media platforms
Millennials
EMAIL MARKETING PAID INFLUENCER
Values leading a good life and finding happiness. They desire
discovery and authentic experiences, not things.
Value recommendations of friends, peers and family first when contemplating a purchase Will advocate for brands they love; they like when brands try to get consumers involved through crowd sourcing, social activism, videos Highly connected, always on
Gen Z
PAID INFLUENCER UNPAID BRAND ADVOCACY?
Conscientious, hard-working, somewhat anxious and mindful of the future
Digital natives with close relationships with Snapchat, YouTube and WhatsApp. Messages that are visual and bite-sized will resonate Gravitates toward brands that are transparent and socially responsible Will likely choose a product from a company with whom they share values, over brand popularity Spends most of their time connecting, communicating and experiencing life through 5 screens and multiple social networking sites and apps.
