Digital Eyes Media Academy

WELCOME BACK

IT’S BEEN A MONTH….

What have you implemented in your

business since the last session?

WHY 70% OF WEBSITES DON’T WORK AND

HOW TO AVOID IT

AIMS OF THE SESSION

By the end of the session we’ll all have an understanding of the

following:

• 7 rules for your website

• Website turn offs and turn ons

• How to measure effectiveness

RULES OF THE GAME

There are 7 basic rules when having a website that

should always be followed.

Some will seem obvious and others less so, but all

are important!

RULE 1

Define your perfect customer

• What do they like / dislike

• Do they know what you do or what your service

is?

• How can you help them?

RULE 2

Don’t make users think

• Be clear

• Be obvious

• Be engaging

• Create intrigue

RULE 3

Have a clear next step to take

• Links in your copy

• Pose questions

• Offer an option to buy or get in touch at every

stage

RULE 4

Be flexible

• Does your site work well on different devices?

• Do you need a multilingual option?

• Is some of your key content locked inside an

image?

• Key content at the top?

RULE 5

Clear navigation to key pages

• Don’t only have a navigation bar at the top of the

page

• Hover the bar over content to ‘follow a user’

• Repeat key pages at the bottom on a page

RULE 6

Don’t let users get lost

• Let people know where they are, where they’ve

been and how they got there

• How to go back

• Easy way to return to the homepage

RULE 7

Be realistic with commitment expectations

• Offer a low cost of entry (£1 offers or maybe

free)

• Build trust and add value

EXAMPLE – GOOD OR BAD?

EXAMPLE – GOOD OR BAD?

7. Poor colour contrast

8. Incorrect grammar and

spelling

9. Using stock images or

clipart

10. Website ornaments

11. Out of date content

1. Inappropriate text size

2. Slow loading pages

3. No back to the top button

4. Lots of different fonts

5. Too much text in blocks

6. Signs of abandonment

TOP 11 TURN OFFS

6. Custom images

7. Avoid distractions

8. Be clear on how to buy

9. Comparisons & packages

1. Social proof

2. Less is more for

commitment

3. Good balance of content

and rich media

4. Keep it simple

5. Freebies and incentives

TOP 9 TURN ONS

BREAK

TASK

• Work in pairs to critique a website

• Choose either your own website or the one on screen

• Think about the tips in the workbook and that we’ve covered

• Feed back to the group one you’re done

Questions?