What to Test When You Don't Know What to Test

Braden Hoeppner VP, Web Sales

ClearlyContacts.ca !

@braden 604-760-6224

It’s Friday @ 2:40 pm. The weekend is

about to work for you

Go Big or Go Home➔ 1. Hide everything ➔ 2. Add a big image ➔ 3. Make a button HUGE

Headlines➔ Make a statement

◆ (Try before you buy) !➔ Ask a question

◆ (Do you want to try your glasses before you buy them? No problem)

!➔ Write it 25 times.

The Last Mile• Change the last action you want someone to take! • Bigger Button • New Calls to Action • New Placements

You could do this: You also could do this:

Ask Yourself: What can I improve?

How might I improve it (Hypothesis)?

JUST DO IT!

Ask: What Happened? ****

This Friday, February 7th ➔ So: What are you going to test?