**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/ Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life. Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans. Learning Objectives 1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families 2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp. 3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
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1. What LADY GAGA Can Teach You About Marketing Summer Camp
#CampPros
2. GETS IT She Right
3. TKS JACKIE HUBA
4. Do something 1% of importance
5. LITTLE MONSTERS
6. a place for all monsters: to gather, to create, to share,
and to inspire
7. INTIMATE, CONNECTED RELATIONSHIPS
8. Be better people
9. Be better people Take care of each other
10. Be better people Take care of each other Build
self-esteem
11. Be better people Take care of each other Build self-esteem
Find a tribe
12. MY QUESTION TO YOU:
13. NEW Acquiring campers
14. NEW Acquiring campers OLD Retaining ones
15. OLD Retaining ones
16. LIFETIME VALUE OF A CAMPER?
17. x REFERRALS
18. x REFERRALS (x REFERRALS)
19. Acquiring a new customer costs 5X the cost of retaining an
old one
20. 5X
21. An Engaged CUSTOMER ?
22. WIBYT* * Thanks Michael Brandwein
23. NO CONTEST
24. http://ladygaga.wikia.com/wiki/Haus_of_Gaga
25. MOTHER MONSTER
26. MISSION: CHANGE THE WORLD
27. Your 1%ers
28. Passionate RECOMMENDERS
29. Passionate RECOMMENDERS Believe in your camp
30. Passionate RECOMMENDERS Believe in your camp Gift camp to
others
31. Passionate RECOMMENDERS Believe in your camp Gift camp to
others Speak up
32. Passionate RECOMMENDERS Believe in your camp Gift camp to
others Speak up Forgive you
33. Passionate RECOMMENDERS Believe in your camp Gift camp to
others Speak up Forgive you Do NOT want to be bought
34. Passionate RECOMMENDERS Believe in your camp Gift camp to
others Speak up Forgive you Do NOT want to be bought Feel part of
it
35. Your 1%ers
36. WIBYT* * Thanks Michael Brandwein
37. PEOPLE DONT BUY WHAT YOU DO
38. THEY BUY WHY YOU DO IT
39. Meaningful experiences and interactions are what we all
long for and seek out. @JackieHuba
40. The POWER of believing in a cause
41. Embody a vision
42. Embody a vision Make people better
43. Embody a vision Make people better Generate big
effects
44. Embody a vision Make people better Generate big effects
Selfless acts
45. Embody a vision Make people better Generate big effects
Selfless acts Polarize people
