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WHAT IS SEO?AN INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
The Will Marlow Agency
What Is SEO?SEO 101
What Is SEO?
Optimizing your website to generate free traffic from search engines like Google
Ranking your website for different sets of keywords
Making your website an “authority” on certain topics in Google’s index.
What Is SEO?SEO 101
Get Beyond the Homepage
Triggering Traffic To Key Pages On Your Website
* Note: none of these landing pages are the website’s “homepage”
What Is SEO?SEO 101
Target valuable keyword phrases
Triggering Traffic To Key Pages On Your Website
What Is SEO?SEO 101
All keywords that include “Agency”
What Is SEO?SEO 101
All keywords that include “SEO”
What Is SEO?SEO 101
SEO Is About Real Estate
AdWords
AdWords
SEO
SEO
SEO
SEO
“Construction”50% AdWords vs. 50% SEO
AdWords
AdWords
SEO
Consumer Products: “iPad”50% AdWords vs. 50% SEO
AdWords AdWords
SEO SEO
Consumer Products: “Nike Shoes”50% AdWords vs. 50% SEO
SEO
AdWords
AdWordsAdWords
Travel & Hospitality: “hotels dc cheap” 80% AdWords vs. 20% SEO
SEO
SEO
SEO
SEOSEO
SEO
Personal Branding: “Will Marlow”0% AdWords vs. 100% SEO
What Is SEO?SEO 101
What Goes Into SEO?
First, “On-Site” Technical SEO Conforming to Google’s technical recommendations (tags, folder structure, indexing, etc.) Avoiding technical mistakes Creating content in “Google-friendly” formats
Second, “On-Site” Content Creation Generating “signals of authority” like inbound links and references
Third, “Off-Site” SEO Generating “signals of authority” like inbound links and references Generating “word of mouth”
What Is SEO?SEO 101
What Is On-Site Technical SEO?
All SEO Meta Tags Page Title Tags, Meta Description Tags, Image Alt Tags
Proper URL Responses 301-redirects in the right places
Sensible Folder Structure Putting Things In Logical Places
Keyword Rich URLs
What Is SEO?SEO 101
What Is On-Site “Content Creation” SEO?
Creative Content Production
Consistent, Steady Content Production
Interesting Content Production
Keyword Rich Content Production
Unique Content Production
None of This Can Be FAKED
What Is SEO?SEO 101
See On-Site Content Creation on willmarlow.com & willmarlowtraining.com
willmarlow.com Encyclopedia of marketing terms Presentations Regularly updated blog Link-worthy content like digital toolbox
willmarlowtraining.com Mix of free and paid video lessons Regularly updated blog
What Is SEO?SEO 101
What Is SEO?SEO 101
What Is SEO?SEO 101
What Is Off-Site SEO?
Inbound Links (other websites linking to yours)
Citations (other websites mentioning your NAP – name, address, phone)
Certain types of social media activity
Note: much of this activity falls into the category of public relations
What Is SEO?SEO 101
Thank you.
If you have any questions about how I can help with SEO, let me know, or sign up for my online course at willmarlowtraining.com.
Will Marlow
