PUSH NOTIFICATIONS ARE A MOBILE MARKETER’S BEST FRIEND

Apps that implement push see a

71% increase in two-month retention.

(Source: Appboy Proprietary Study)

PUSH IS MOVING INTO A NEW FRONTIER Now, you can reach customers on

the web with push notifications.

Web push adds a new layer of outreach

by allowing you to reach customers

instantly even when they’re not active on

your website. Customers can opt in to receiving timely

web push notifications from your website—

notifications they’ll receive whether or not

your web page is loaded.

WEB PUSH NOTIFICATIONS ARE BEST FOR: 1 / Short, urgent, and time-sensitive

messages

2 / Adding another channel to your

omnichannel strategy

3 / Driving customers back to your site

with re-engagement messages

4 / Encouraging customers to finish

the onboarding process

5 / Especially great for brands without a

mobile app

WEB PUSH NOTIFICATIONS IN-BROWSER MESSAGES

PERMISSIONYou need customers to opt in to be able to send them web push notifications, and they can receive them even if they’re looking at a different website.

You can send in-browser messages to anyone who is currently looking at your website (but not to people who aren’t).

CONTENTShort, urgent, and time-sensitive messages, just like mobile app push notifications.

You can create short messages similar to push notifications, or rich ones that include longer copy and images.

MOBILE COMPARISON Mobile app push notifications In-app messages

USE CASEIf a customer abandons their cart on your site, send them a web push notification to encourage them to complete their purchase on the site.

Update your site visitors on the newest product or holiday discount.

WEB PUSH IS NOT IN-BROWSER MESSAGING

WHERE WEB PUSH FITS WITHIN YOUR OMNICHANNEL STRATEGY

SIMPLE CONTENT

RICH CONTENT

HIGH URGENCY

LOW URGENCY

M O B I L E A P P

P U S H / W E B P U S HE M A I L

I N - A P P / B R O W S E R M E S S AG E S

N E W S F E E D C A R D S

APPBOY SUPPORTS WEB PUSH ON CHROME AND FIREFOX AS PART OF OUR EXISTING WEB SDK

DOWNLOAD OUR QUICKSTART WEB PUSH GUIDE TO LEARN MORE

ABOUT HOW YOU CAN BENEFIT FROM THIS MESSAGING CHANNEL

AND SEE CAMPAIGNS YOU CAN RUN WITH WEB PUSH

HAPPY PUSHING!