Therefore Consultancy and Services Pvt. Ltd.

BFA Analysis Report Water Purifier Sector

A Special Study By:

1st Aug to 31st Oct’14

BFA REPORT What is been spoken…

Beneficial Factual Adverse

Water Purifier Industries Snapshot

Total Alerts

3411

Complaint Site

136

0 0 136

News Portal

103

10 90 3

Blogging Portal

95

14 11 70

Business Portal

53

9 42 2

Corporate Site

26

3 23 0

Beneficial | Factual | Adverse Period: 1st Aug-31st Oct’14 Source: TC&S

BFA Share

10

1

17

8

Beneficial

48

16

47

51

9 2

Factual

Eureka Forbes Livpure Pureit Tata Swach Ion Exchange Kent

165

2

41

3

Adverse

Period: 1st Aug-31st Oct’14 Source: TC&S

Month On Month Trend

0

2

4

6

6-Aug 11-Aug 17-Aug 20-Aug 30-Aug 4-Sep 7-Sep 10-Sep 22-Sep 24-Sep 8-Oct

EurekaForbes

Livpure

Pureit

Tata Swach

0

2

4

6

8

1-Aug 6-Aug 11-Aug 16-Aug 21-Aug 27-Aug 1-Sep 6-Sep 11-Sep 16-Sep 21-Sep 27-Sep 5-Oct 13-Oct

Beneficial

Adverse

Period: 1st Aug-31st Oct’14 Source: TC&S

Share Of Content

2 0 0 0 0 0 11 5 1 4

21

61

4 0 0 0 0 0

206

4 1 15

84

1 0

50

100

150

200

250

Eureka Forbes Ion Exchange Kent Livpure Pureit Tata Swach

Brand Wise

Discussions News Video Web

2 0 0 0 0 0 0 0

67

0

30

4 0 2 1 0 1 0 2 0 0

133

36

94

23 20 4 1

020406080

100120140

Complaints Site News Portal Blogging Portal Business Portal Corporate Site Discussion Forum Press Release Portal

Genre Wise

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Share

0

20

40

60

80

100

120

140

160

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal Press Release Portal

Tata Swach

Pureit

Livpure

Kent

Ion Exchange

Eureka Forbes

Period: 1st Aug-31st Oct’14 Source: TC&S

Coverage Index

Brand Total Points Coverage

Index

Eureka Forbes 223 44.6

Livpure 19 3.16

Pureit 105 17.5

Tata Swach 62 15.5

Genre were used

Blogging portal

Business Portal

Complaints site

Corporate Site

Discussion Forum

News Portal

Press Release

Period: 1st Aug-31st Oct’14 Source: TC&S Coverage Index= Count of Coverage / Count of Genre

Brand Wise BFA Share

10

0 0 1

17

8

48

9

2

16

47 51

165

0 0 2

41

3

0

20

40

60

80

100

120

140

160

180

Eureka Forbes Ion Exchange Kent Livpure Pureit Tata Swach

Beneficial Factual Adverse

Brand BFA

Visibility Index Eureka Forbes -272

Ion Exchange 9

Kent 2

Livepure 13

Pureit -18

Tata Swach 53

BFA Visibility Index = Factual + Beneficial - (2X Adverse) Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise BFA Share

0

10 14

9

3 0 0 0

90

11

42

23

4 3

136

3

70

2 0 0 0 0

20

40

60

80

100

120

140

160

Complaints Site News Portal Blogging Portal Business Portal Corporate Site Discussion Forum Press Release Portal

Beneficial Factual Adverse

Site Genre BFA Visibility

Indexing Blogging Portal -115

Business Portal 47

Complaint Site -272

Corporate Site 26

Discussion Forum 4

News Portal 94

Press Release Portal 3

Period: 1st Aug-31st Oct’14 Source: TC&S BFA Visibility Index = Factual + Beneficial - (2X Adverse)

Brand Wise Shared & Exclusive

217

95

50

18

6 1

6 10 12

1 3 1 0

50

100

150

200

250

Eureka Forbes Pureit Tata Swach Livpure Ion Exchange Kent

Exclusive Shared

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Shared & Exclusive

136

92 92

38

23

4 2 0

11

3

15

3 0 1

0

20

40

60

80

100

120

140

160

Complaints Site News Portal Blogging Portal Business Portal Corporate Site Discussion Forum Press Release Portal

Exclusive Shared

Period: 1st Aug-31st Oct’14 Source: TC&S

Adverse Share 136

70

3 2

0

20

40

60

80

100

120

140

Complaints Site Blogging Portal News Portal Business Portal

Genre Wise Share

88 70

21 19

4 2 1 1 1 1 1 1 1 0

102030405060708090

Source Wise Share

Period: 1st Aug-31st Oct’14 Source: TC&S

Beneficial Share

14

10 9

3

0

5

10

15

20

Blogging Portal News Portal Business Portal Corporate Site

Genre Wise Share

13

3 3 3 2 2 2 2

1 1 1 1 1 1

0

2

4

6

8

10

12

14

Source Wise Share

Period: 1st Aug-31st Oct’14 Source: TC&S

Eureka Forbes Report Snap Shot Adverse Response Beneficial Response

According to recently released report by TechSci Research "India Water Purifier Market Forecast & Opportunities, 2019" the water purifiers market in India is dominated by Reverse osmosis (RO) water purifiers due to high TDS (total dissolved solid) level of water across majority of the states coupled with strong purification capability of RO technology for high TDS water purification.

Eureka Forbes has launched a pan-India mass awareness campaign to educate consumers about the impact of water contamination through its Aquaguard Water Test Kits.T he Eureka Forbes salesperson specialist, also known as Eurochamp will be reaching out to consumers to test their water quality and share a report card, and distribute these Aquaguard Water Test Kits free of cost.

Eureka Forbes has introduced the world’s first and only water purifier with patented MAT (Mineral Absorption Technology), Aquaguard Magna, as part of its Aquaguard World Series Range. Its unique, cutting-edge Magnetron Technology actually breaks down clusters of water molecules to make the water more “Bio-available”.

Aquaguard Worst service in AMC! Customer service people chased me by calling multiple times and ensured for the AMC renewal and I paid around Rs.4500 in the beginning of this month. After the service, the guy told to use the water after flushing out 2 times and use it. Even after 5-6 times flushing out the water, it is not good to drink(salty) and I tried multiple times calling the customer care to rectify the issue, no one has turned up still(almost 3 weeks over now).

With innumerable attempts to the customer care I am yet to have my purifier serviced yet. With repeated calls the response I got from eureka Forbes was that it has to do with regional agencies. When I requested for a change of the agency to the next available agency near my locality they responded it wasn't possible. It's been close to a year since I got the UV+ RO model. I still have 2 free services pending but I have been waiting for 3 long months and yet no response. Extremely worst after sales service.

I bought Eureka Forbes Enhance UV product for water purification at home at the end of year 2012. It has not completed 2 years yet. But issues started with the service of this model like the circuit board became damaged with no water loading. Thanks to AMC that I raised service requests for this lodging a complaint. Each time the engineer/techinician came, he made a quick fix of the issue and made calls resolved. Likewise, it continued for 1 and half months. But the issue is not gone perenially. It keeps coming up and the reason is due to lack of proper knowledge to fix the complex circuit of the machine. Adding to the woes, the technicians introduced a new defect during each time visiting for which I needed to lodge complaint again and again.

Period: 1st Aug-31st Oct’14 Source: TC&S

Beneficial Posts Date Source URL

11-Aug prnewswire.co.uk

http://www.prnewswire.co.uk/news-releases/eureka-forbes-overtakes-kent-in-ro-water-purifier-market-in-india-finds-techsci-research-report-

270754891.html

29-Aug compareindia.ibnlive.com http://compareindia.ibnlive.com/topics/eureka-forbes-aquasure-crystal-

review-1

29-Aug compareindia.ibnlive.com http://compareindia.ibnlive.com/specification/water-purifiers/eureka-

forbes-aquasure-spring-fresh-dx/238672

29-Aug eurekaforbes.com http://www.eurekaforbes.com/Product/Combo-Offer/Euroair-Detox-

Euroclean-HealthPro?pid=260

20-Sep fnbnews.com http://www.fnbnews.com/article/detnews.asp?articleid=36083&sectionid=

1

23-Sep afaqs.com http://www.afaqs.com/news/story/42014_Eureka-Forbes-Gives-out-Free-

Water-Test-Kits

24-Sep indiainfoline.com http://www.indiainfoline.com/article/news-business/eureka-forbes-

introduces-aquaguard-magna-water-purifier-with-patented-mat-114092400024_1.html

11-Aug prnewswire.co.uk

http://www.prnewswire.co.uk/news-releases/eureka-forbes-overtakes-kent-in-ro-water-purifier-market-in-india-finds-techsci-research-report-

270754891.html

Period: 1st Aug-31st Oct’14 Source: TC&S

Factual Posts Date Source URL

13-Aug blogigo.com http://www.blogigo.com/tawdryunificati08/The-Eureka-Forbes-

Advantage/23/

26-Aug compareindia.ibnlive.com http://compareindia.ibnlive.com/specification/water-purifiers/eureka-

forbes-aquaguard-total-enhance/238642

10-Sep compareindia.ibnlive.com http://compareindia.ibnlive.com/comparison/359612-eureka-forbes-aquaguard-reviva-50-vs-182882-eureka-forbes-aquasure-nano-ro/49

12-Sep thehindubusinessline.com http://www.thehindubusinessline.com/companies/announcements/others/

updates-on-outcome-of-agm/article6405069.ece

13-Sep compareindia.ibnlive.com http://compareindia.ibnlive.com/comparison/365712-kent-prime-tc-vs-

30041-eureka-forbes-aquaguard-total-sensa/49

30-Sep eurekaforbes.com http://www.eurekaforbes.com/Product/Water-

Purifiers/Aquasure/Electric/Aquasure-Smart-Uv?pid=30

15-Oct finalaya.com http://www.finalaya.com/Companies/Announcements/Shareholding-

Pattern-For-September-30-2014-A758069.aspx

15-Oct finalaya.com http://www.finalaya.com/Companies/Announcements/Shareholding-

Pattern-For-September-30-2014-A758069.aspx

Period: 1st Aug-31st Oct’14 Source: TC&S

Adverse Posts Date Source URL

17-Aug mouthshut.com http://www.mouthshut.com/review/Eureka-Forbes-Aquaguard-RO-

Reviva-review-tunuqmppms

27-Aug mouthshut.com http://www.mouthshut.com/review/Eureka-Forbes-Euroclean-Wet-

and-Dry-review-mrtnsqqqms

3-Sep consumercomplaints.in http://www.consumercomplaints.in/eureka-forbes-no-response-for-

servicingrepairing-after-following-n-number-of-times-c934086

21-Sep consumercomplaints.in http://www.consumercomplaints.in/eureka-forbes-no-response-for-

service-request-for-water-purifier-c942601

1-Oct consumercomplaints.in http://www.consumercomplaints.in/eureka-forbes-aqua-sur-

machine-not-working-from-beginning-raised-various-complaints-c946845

11-Oct mouthshut.com http://www.mouthshut.com/review/Eureka-Forbes-Aquaguard-

Enhance-RO-UV-review-pnrmpolmns

15-Oct grahakseva.com http://www.grahakseva.com/complaints/217503/eureka-forbes-

product-not-yet-delivered

Period: 1st Aug-31st Oct’14 Source: TC&S

EFL Genre Wise Share

165 74%

10 4%

48 22%

Tonality

Adverse Beneficial Factual

2 11 4

206

EFL BFA Share

Discussions News Video Web

7

2 1

0

2

4

6

8

News Portal Business Portal Corporate Site

Beneficial Genre 118

47

020406080

100120

Complaints Site Blogging Portal

Adverse Genre

9

2

02468

10

News Portal Business Portal

News Genre 115

49

22 14 6

020406080

100120

Web Genre

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Alert Share

50

8

118

16 31

0

40

80

120

Blogging Portal Business Portal Complaints Site Corporate Site News Portal

EFL

95

53

136

26 4

103

3 0

20406080

100120140

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal Press Release Portal

Overall

Period: 1st Aug-31st Oct’14 Source: TC&S

Livpure Report Snap Shot Adverse Response

I am a user and I just bought a Livpure's RO water purifier. I must say I am pretty satisfied with the purifier. I live in west delhi where water is not pure and I must say it has been pretty useful to me. Due to the Livepure water RO purifier I can get pure water that I know would be upto the international standards.

Beneficial Response

I had purchased a water purifier (envy+) at Rs.17000/-. 4 days back. But so far no serviceman has come to install it even after repeated reminders to their customer care. If this is the situation, i worry about their response if the product gets failed to perform and requires attention.

Period: 1st Aug-31st Oct’14 Source: TC&S

Beneficial Posts Date Source URL

22-Sep mouthshut.com http://www.mouthshut.com/review/Livpure-Touch-Plus-Ro-Water-

Purifier-review-lnmuumstms

Period: 1st Aug-31st Oct’14 Source: TC&S

Factual Posts Date Source URL

29-Aug livpurewater.blogspot.com http://livpurewater.blogspot.com/2014/08/for-100-purity-we-need-

rouvuf-water-purifier-technology-in-india.html

5-Oct thehindu.com http://www.thehindu.com/features/metroplus/the-ongoing-russian-

film-festival-in-madurai-brings-out-the-cultural-ethos-of-a-communist-country/article6469041.ece

13-Oct bizjournals.com http://www.bizjournals.com/albany/morning_call/2014/10/apprend

a-releases-milestone-software-update.html

3-Oct digitaljournal.com http://www.digitaljournal.com/pr/2231253

6-Aug livpurewater.com http://www.livpurewater.com/content/sainath-traders

12-Oct livpurewater.com http://www.livpurewater.com/content/livpure-water-purifiers-

demo-videos-come-india-livpure

Period: 1st Aug-31st Oct’14 Source: TC&S

Adverse Posts Date Source URL

2-Aug consumercomplaints.in http://www.consumercomplaints.in/livpure-water-purifier-very-

poor-no-service-after-sales-c921042

3-Aug consumercomplaints.in http://consumerforum.ind.in/company/livpure-water-purifier.html

Period: 1st Aug-31st Oct’14 Source: TC&S

Livpure Genre Wise Share

2 11% 1

5%

16 84%

Tonality

Adverse Benificial Factual

4 21%

15 79%

Livpure BFA Share

News Web

1

00.20.40.60.8

11.2

Blogging Portal

Beneficial Genre

3

1

0

1

2

3

4

News Portal Business Portal

News Genre 6 6

2 1

0

2

4

6

8

BloggingPortal

CorporateSite

ComplaintsSite

Press ReleasePortal

Web Genre

2

0

1

2

Complaints Site

Adverse Genre

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Alert Share 6

1 2

6

3

1

0

2

4

6

8

Blogging Portal Business Portal Complaints Site Corporate Site News Portal Press Release Portal

Livpure

95

53

136

26 4

103

3 0

20406080

100120140

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal Press Release Portal

Overall

Period: 1st Aug-31st Oct’14 Source: TC&S

Pureit Report Snap Shot Adverse Response Beneficial Response

I am Subhas Chakroborty from Aurangabad, my ID number is 625109801 . I am Using the Pureit for past 6 years. I have a good service from your responsible service expert, there is a any problem in my Pureit just I called to your expert number he may provide the service maximum of a day. Good response from the persons to who came to my home for a service. He was very polite and very efficient too.I hope the same will continue from your side in Future.

I m dheeraj kumar from jalandhar(Punjab). two year back when I m going to purchase an purifier. some of my friend suggest me for Hindustan Unilever pure-it he said me that is the one purifier that we can believe. because of his service and company repo. seriously after two years of use. I also can say same as my friend said to me. I am totally happy with product and service. I also suggest the same product to all who read this review

Hi I am Karan form Meerut(Uttar Pradesh), I had purchased a pureit 15 days back from retail outlet in the market.Today morning I found there is some leakage from pureit then I lodge a complaint in the call centre as asked by the retailer & the call centre person assured me that someone will resolve the same within 72 hours. But to my surprise,within 5 hours the servicerepresentative came to my place & resolved the concern same day.

I purchased a Pureit Marvella RO(10 litres) around 3 months ago. Since then it has given me multiple problems. Yesterday morning the device started leaking. I logged a complaint and the customer care lady assured me that she will send somebody within 3 to 4 hours. I waited for the entire day, but nobody came. I am trying to call the technician whose number I got as SMS, but he is not answering the call. When I called up the customer care again today, I was told that today being Sunday, no technician is available. My kitchen is flooded with water and I am not able to drink water. It is very inconvenient for me.

I have bought lakme eyeconic kajal in a shop named XYZ, SAGAR. KARNATAKA. The retailer is selling fake kajal named eyesonic under ur brand name, lakme. But the outer cover has been labelled as eyeconic. people are indulging in fake labelling. when I asked the retailer for repayment, he refused. Then i asked for replacement. He was very stubborn and putting the blame on the dealers and the company. so kindly take necessary steps to prevent this activity...

We brought pure it marvella uv. In dec 2013. This is is a genuine review. Company claim 15 day advance alert. Actual it give us 15hours alert . Company claim 3000litter pure water which run abt 6months. It run for me only 70 days use for us is 10 to 15 litter per day not Expected I don't want to say anything . You can see what pure water we are drinking. See the pics, this is pure water after three stage filter. You don't get the service, more than 3-4 times.Three stages filter is nothing but 1) carbon filter 2) uv bulb 3) only company knows.

Period: 1st Aug-31st Oct’14 Source: TC&S

Beneficial Posts Date Source URL

23-Sep moneyworks4me.com http://www.moneyworks4me.com/company/news/index/id/123464

8-Sep mouthshut.com http://www.mouthshut.com/review/Pureit-Autofill-Water-Purifier-

review-ppsrtotrms

3-Sep mouthshut.com http://www.mouthshut.com/review/Pureit-Compact-Water-Purifier-

review-pmluqsnrms

2-Oct timesofindia.indiatimes.com

http://timesofindia.indiatimes.com/Home/Environment/Global-Warming/Greenpeace-welcomesTata-Global-Beverages-Ltd-

announcement-to-promote-ecological-agriculture/articleshow/44010616.cms

8-Oct mouthshut.com http://www.mouthshut.com/review/Pureit-Ultima-RO-UV-review-

spttmmrlns

Period: 1st Aug-31st Oct’14 Source: TC&S

Factual Posts Date Source URL

11-Aug news.nom.co http://news.nom.co/sell-rating-to-hindustan-unilever-11348216-

news/

1-Aug mouthshut.com http://www.mouthshut.com/blog/jageplturm/Pureit

10-Sep mouthshut.com http://www.mouthshut.com/blog/gdfgsptosm/Thanks-for-

appricating-Pureit

30-Sep livemint.com http://www.livemint.com/Politics/PM3YazFR8nNkpappIW83XM/Rec

kitt-Benckiser-Hindustan-Unilever-at-loggerheads-in-Delh.html

14-Oct 4-traders.com http://www.4-traders.com/HINDUSTAN-UNILEVER-LTD-

9058826/news/Hindustan-Unilever--HUL-APPOINTS-MORPARIA-AS-AN-INDEPENDENT-DIRECTOR-19194178/

9-Oct economictimes.indiatimes.com http://economictimes.indiatimes.com/industry/cons-

products/fmcg/hindustan-unilever-ltd-appoints-kalpana-morparia-an-independent-director/articleshow/44757695.cms

Period: 1st Aug-31st Oct’14 Source: TC&S

Adverse Posts Date Source URL

14-Aug mouthshut.com http://www.mouthshut.com/review/Pureit-Water-Purifier-review-

qosrqulpms

31-Aug consumerforum.ind.in http://consumerforum.ind.in/the-service-center-attending-not-

answering-calls-issue-unresolved-even-after-5-days.html

12-Sep mouthshut.com http://www.mouthshut.com/review/Pureit-Water-Purifier-review-

otusnppsms

26-Sep grahakseva.com http://www.grahakseva.com/complaints/214510/pureit-defective-

germ-kill-kit

8-Oct mouthshut.com http://www.mouthshut.com/review/Pureit-Ultima-RO-UV-review-

ntrrtsrlns

15-Oct economictimes.indiatimes.com http://economictimes.indiatimes.com/industry/services/advertising/

advertising-standard-council-of-india-upholds-complaints-against-134-misleading-ads/articleshow/44815160.cms

Period: 1st Aug-31st Oct’14 Source: TC&S

Pureit Genre Wise Share

41 39%

17 16%

47 45%

Tonality

Adverse Beneficial Factual

21 20%

84 80%

Pureit BFA Share

News Web

13

2 1 1

02468

101214

Blogging Portal Corporate Site Business Portal News Portal

Beneficial Genre

23

16

2

0

5

10

15

20

25

Blogging Portal Complaints Site News Portal

Adverse Genre

18

2 1

0

6

12

18

24

News Portal Corporate Site Business Portal

News Genre 39

16 13 12

4

0

10

20

30

40

BloggingPortal

ComplaintsSite

BusinessPortal

NewsPortal

DiscussionForum

Web Genre

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Alert Share 39

14 16

2 4

30

0

10

20

30

40

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal

Pureit

95

53

136

26 4

103

3 0

20406080

100120140

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal Press Release Portal

Overall

Period: 1st Aug-31st Oct’14 Source: TC&S

Tata Swach Report Snap Shot

Adverse Response Beneficial Response

In an interview to CNBC-TV18, Bodke picks L&T, Cummins and Crompton Greaves as his best bets in the capital goods space from a medium-term perspective. He is also bullish on agri stocks like UPL, Tata Chemicals and PI Industries.

Tata Global Beverages (TGBL) and Hindustan Unilever both are working on various programmes alongwith Tea board to improve sustainability of tea cultivation and production. Tata Group's companies working on the project Sustainable Plant Protection Formulation (SPPF) to develop the ecological solutions for plant protection in tea. The project is an initiative between three group companies Tata Chemicals, Tata Global Beverages and Rallis, according to a statement released today.

The Tata group has joined hands with Japanese electronics giant Panasonic to develop a compact water purification system suitable for Indian conditions, to tap into a fast-growing market, media reports said.Panasonic is reported to have already developed a prototype device that can detoxify harmful substances in groundwater, making it potentially safe to drink, Japanese business daily Nikkei said.

The Rs 1,687-crore subsidy burden that Tata Chemicals has on its books, is going to impact its short-term growth plans and stagnation of its fertiliser production capacity at the present level. The outstanding subsidy amount has accrued over a period of two and half years, but the bulk of it is from February 2014. This huge outstanding is stressing the company’s working capital cycle and adversely impacting the interest costs, according to R Mukundan, managing director, Tata Chemicals Ltd (TCL)

Period: 1st Aug-31st Oct’14 Source: TC&S

Beneficial Posts Date Source URL

11-Aug business-standard.com http://www.livemint.com/Companies/VP55qjOFY3Zxd49US5aZGK/Conglomerates-Then-and-Now--How-Tatas-changed-since-1947.html

30-Aug domain-b.com http://www.domain-

b.com/companies/companies_t/tata_group/20140830_purification_system.html

30-Aug business-standard.com http://www.business-standard.com/article/pti-stories/tata-

chemicals-signs-mou-with-wti-to-conserve-whale-shark-114083000582_1.html

4-Sep domain-b.com http://www.domain-

b.com/environment/20140903_department.html

Period: 1st Aug-31st Oct’14 Source: TC&S

Factual Posts Date Source URL

3-Aug guardian.co.tt http://www.guardian.co.tt/business/2014-08-03/tcl-fights-

shareholders-workers

31-Aug business-standard.com http://www.business-standard.com/article/companies/tata-group-

writes-down-2-2-bn-under-mistry-114083100285_1.html

5-Sep livemint.com http://www.livemint.com/Companies/ZtH1cfj8AMWilBzthPIbnN/Tat

a-Chemicals-changes-strategy-in-bid-to-revive-profitabili.html

27-Sep indiablooms.com http://indiablooms.com/ibns_new/finance-details/891/tata-global-

beverages-conducts-research-on-non-pesticidal-tea-production.html

2-Oct guardian.co.tt http://www.guardian.co.tt/business/2014-10-02/53141-tcl-shares-

change-hands

5-Oct thehindubusinessline.com http://www.thehindubusinessline.com/money-wise/stock-

insight/tata-chemicals/article6473316.ece

Period: 1st Aug-31st Oct’14 Source: TC&S

Adverse Posts Date Source URL

17-Aug moneycontrol.com http://www.guardian.co.tt/business/2014-08-17/judge-rule-tcl-

injunction-tomorrow

20-Aug moneycontrol.com http://www.moneycontrol.com/news/market-outlook/bullishomcs-

buy-lt-ramco-tata-chemicals-plilladher_1160171.html

23-Aug businessworld.in http://www.businessworld.in/news/economy/delayed-subsidy-

recovery-hampers-tata-chem/1496222/page-1.html

Period: 1st Aug-31st Oct’14 Source: TC&S

Tata Swach Genre Wise Share

3 5% 8

13%

51 82%

Tonality

Adverse Benificial Factual

61 98%

1 2%

Tata Swach BFA Share

News Web

6

2

0

2

4

6

8

Business Portal News Portal

Beneficial Genre

2

1

0

1

2

3

Business Portal News portal

Adverse Genre

34

23

2 2

0

20

40

News Portal BusinessPortal

Press ReleasePortal

Corporate Site

News Genre

1

0

0.5

1

News portal

Web Genre

Period: 1st Aug-31st Oct’14 Source: TC&S

Genre Wise Alert Share

23

2

35

2

0

10

20

30

40

Business Portal Corporate Site News Portal Press Release Portal

Tata Swach

95

53

136

26 4

103

3 0

20406080

100120140

Blogging Portal Business Portal Complaints Site Corporate Site Discussion Forum News Portal Press Release Portal

Overall

Period: 1st Aug-31st Oct’14 Source: TC&S

BUZZANGLES Measure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely

• Design your communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

Know what is been spoken about your brand in the Digital PR as well as Social space

Understand how is your brand represents

Who is speaking and when

Which are the sources who speak about your brand the most

Understand the cognitive intelligence behind every communication

Understand the dynamics of the sector and the socioeconomics of the system you are in

Know your competitor better and the perception they creates, understand what they are communication and how are they perceived

Have a relativistic understanding between your brand your competitor and other factors related to your business

Business Benefits with BuzzAngles

Disclaimer

Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.

You Plan Therefore You Succeed

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