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“Video Marketing Demystified: Tips, Strategies and Tactics for Today’s Savvy Marketer”. At this Webinar, Lasse Rouhiainen, Author, Speaker and Trainer discussed: • Reasons for the popularity and success of video marketing • Tips, tricks and strategies for getting your video found and maximizing its outreach • How to measure success in video marketing and best practices • The future of video marketing For more information please please visit this link - http://bit.ly/1hfxD9S
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Presenter Name:
Lasse Rouhiainen February / 25 / 2014
04/11/23 1
Video Marketing Demystified:Tips, Strategies and Tactics for Today's Savvy
Marketers
Hashtag: #VideoMarketingDemystified
04/11/23 2
Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questions via the Q&A panel through Go-to-Webinar
Hashtag: #VideoMarketingDemystified
04/11/23 3
About the Presenter Renowned speaker and trainer for corporates, business schools and universities on how to maximize exposure on YouTube, Facebook, and how to implement Social Media marketing strategies.
Has helped hundreds of small and medium sized companies and entrepreneurs in over 30 countries to promote their businesses online through Video marketing and Social Media.
Has helped more than 200 people in over 10 countries become successful Video marketing and Social Media managers.
Author of the bestselling books “101 Video Marketing Tips and Strategies for Small Businesses” and "Smart Social Media – Your Guide To Becoming A Highly Paid Social”
Lasse RouhiainenAuthor, Speaker and Trainer
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About Regalix
An award-winning Global Innovation company that leverages technology and marketing to help companies grow.
Forefront of Innovationo Digital Marketing Serviceso Technology Enabled Serviceso Regalix Labs
Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
Fortune 500 and Venture Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 2 Offices
Industry Recognition
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Free Downloads
Lasse RouhiainenAuthor, Speaker and Trainer
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Video Marketing Statistics
- 78% of B2B content marketers use videos.
- 84% of B2B marketers report an increasing demand for videos and other visually rich marketing material.
- 83% of B2B marketers use video marketing for branding or to increase awareness around their brand.
- 94% of B2B marketers rate video marketing as the most effective sales and marketing tactic.
[source: Regalix Research]
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Video Marketing Statistics
Importance of Viewer Retention
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Future of Video Marketing
Action: Get ready for videos made using wearable computing like Google Glasses. Basically consumers will create videos anywhere they go.
Presenter Name:
Lasse Rouhiainen February / 25 / 2014
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YOUR IDEAL CLIENT
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Customer Avatar
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Customer Avatar
•Age
•Location
•Interest
•Websites
Facebook.com/ads/create
Presenter Name:
Lasse Rouhiainen February / 25 / 2014
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VIDEO CREATION
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Video Creation Ideas
•How to tutorials - Generate trust and credibility
•Case study videos - showing proof
•Quick video where you share your story
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Video Creation Ideas
MISTAKES
•Biggest mistakes ______ make
•3 biggest mistakes of ______
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Create a Tutorial Page•Create at least 5 – 10 tutorial videos
•Place them on your website
•Create new videos based on FAQ clients send you.
Videodeo
Tip 1 1 Tip 2QuestionCall to action
Website Phone
How To Create a Video That Sells
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Start Conducting Google Hangouts•Create educational webinars using Google Hangouts
•Use professional microphone, webcam, and lighting
•Case study – Dell Computers
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Recommended Equipment
Logitech HD Pro Webcam C920, 1080p Widescreen Video Calling
Plantronics Mirage Headset with Noise Cancelling Microphone
Samson Meteor Mic USB Studio Microphone
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Summary of the Recommendations
• Focus on short videos (2 min and under)
• Analyze “attention retention”
• Understand the structure of a promotional video
• Create a list of video tutorials
• Learn how to use Google Hangouts
Presenter Name:
Lasse Rouhiainen February / 25 / 2014
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VIDEO PROMOTION
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How to Rank Your Videos on YouTube
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How to Rank Your Videos on YouTube
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YouTube Advertising
ALLOWS YOU TO
- Generate more views
- Find your target audience
- Sell your products and services
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YouTube Advertising - Results
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Optimize Your YouTube Channel• Use “unlisted” videos
on YouTube
• Use remarketing on YouTube
• Select your target audience
– You have a lot of different options to choose from
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YouTube Video Overlay
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Optimize Your YouTube Channel
• Use a trailer video
• Create specific playlist
• Place your best videos first
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Optimize Your YouTube Channel
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Get in Touch
If you have any questions about this webinar please feel free to get in touch with us at [email protected]
For more information on Regalix visit: www.regalix.com
For more information on Lasse Rouhiainen visit: www.lasserouhiainen.com
