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#UNHSocial
Using #SocialMedia to Engage @UNHStudents
@tylerross
#UNHSocial
Who am I?Tyler Wentworth
@tylerross• Wildcat from the class of 2008 • Education advocate, storyteller• 6 years in college admission • Senior Producer with #UNHSocial
– Alumni and most of the Admission social accounts
– Share responsibility/backup for main @UofNH channels
– Responsible for about 30 social media profiles/networks
– Co-manage 6 student interns, UNH Tales blogging site, Alumni Tales (profiles)
@tylerross
#UNHSocial
The Social Landscape
@tylerross
1.59
#UNHSocial
A Few Mind Blowing Social Stats
• Facebook: – 1 in 5 website views in the US = Facebook– 62% of ALL American adults.
• Instagram: – Added 100 million users… in the last 10 months.
• Twitter:– 198 million use Twitter on a mobile device.
• LinkedIn: – “World’s largest professional network.” Wide age range.– Entering the education market with University pages, decision boards.
• Snapchat: – 8 billion video views a day– That's almost the same number as Facebook, but with 100 million users.
@tylerross
#UNHSocial
Using #SocialMedia to Engage @UNHStudents
@tylerross
Best Practices and Strategy
@tylerross #UNHSocial
#UNHSocial
Strategize
@tylerross
• Establish Goals. • What are you trying to accomplish?
Get specific.• Learn about your audience and how they
want to interact.• Do some basic research.• Ask students!
• Choose which social networks work best for your goals.• Where does your audience want to
hear from you?• Develop a content strategy/content
calendar.• Clarify who will be responsible for
posting/monitoring.• Decide on and stick with consistent voice.
#UNHSocial
Launch
@tylerross
• Whether already established or starting a new profile, it is critical that people KNOW you have a presence on the networks!
• Include your social media accounts/hashtags everywhere: website, publications, email signatures, posters, swag.
#UNHSocial
Engage & Monitor
@tylerross
• Ask questions• Play on nostalgia, the “aww” factor• GIF’s, memes, FUN! • Adhere to the 4-1-1 Rule
Image credit: Sales Benchmark Index
#UNHSocial@tylerross
#UNHSocial@tylerross
#UNHSocial@tylerross
#UNHSocial
Make Time
@tylerross
• Social Scoping• 20-30 minutes• 10 minutes after lunch
• Content Calendar• Scheduling in Hootsuite,
Tweetdeck, Facebook Pages• Leverage student workers/interns• Share UNH, UNH Alumni, UNH
Students content.
#UNHSocial
Measure Success
@tylerross
Know the role of each network.
#UNHSocial@tylerross
wronghands1.com
#UNHSocial
Networks (according to UNH Students)
• Facebook – (Native) Video, Groups, Messenger, sharing bulk photos, events, staying in
touch with family, sharing causes you believe in.• Twitter
– Quick info, humor, celebrities, news, customer service.• Instagram
– Showcasing creativity, buildings, flowers, food, objects. Quality over quantity. • Snapchat
– Events, selfies, interviews, reporting, geofilters/location, more personal.• LinkedIn
– Crafting a professional image, connecting with people you want to know, connecting/following companies you want to work for.
@tylerross
#UNHSocial
How Often To Post
@tylerross
Infographic by buffersocial
#UNHSocial
How Often To Post
(It depends, but…)• Facebook: 1-2 posts per day• Twitter: 3-5 original tweets per day, plus
retweets and replies as appropriate.• Instagram: 1-2 photos per day.• Snapchat: A snap story per day, but more
important for events (almost unlimited how many snaps per story during events)
@tylerross
#UNHSocial
Facebook Tips
@tylerross
#UNHSocial
Instagram Tips• Instagram is not Twitter.
– Do not treat it the same way or you will lose followers. (1-2 posts per day)
• Photos/Video – Must be uploaded natively in the app.– Not just square anymore. 1080 x 566, up to
1080 x 1350 pixels. – NEW: Video view statistics.
• Quality content will lead to more engagement. • Visual/Creative network.
– Not the same as a signpost or UNH-TV.– Graphics don’t perform as well.
• Links are not clickable in caption– But “Click link in bio” has become ubiquitous.
• Timing is everything.– Think about when you scroll through your feed?
If you were 20, when would you?• Great place to cross promote other accounts.
@tylerross
#UNHSocial
Instagram Tips
@tylerross
#UNHSocial
Tools• Social management program
– Hootsuite, Tweetdeck, Sprout Social, etc.• Analytics
– Facebook Page Insights– analytics.twitter.com– Iconosquare.com– SocialBro.com
• Design/Visuals– Resourcespace.unh.edu– Canva, Adobe suite, – unh.edu/cpa.
• Alerts– IFTTT, Google Alerts
• Link Shorteners– Bitly.com, Hootsuite
@tylerross
#UNHSocial
General Tips• Tag @UNHStudents, @UofNH, @UNHAlums,
@UNHAdmissions– Easiest way for #UNHSocial to see/RT/send students to
cover an event.• Medium.com/@unhsocial• Consistent, concise hashtags• Proper image sizes for each network• Horizontal video vs. vertical video• Collect your content
– Storify, Tagboard • Blogs/Websites to read
– SocialTimes, official blogs of Twitter, Instagram, Facebook.
• Submit content on unh.edu/social• Never say “Let’s make something go ‘viral’.”
– Quality content, timing, and luck make for viral content.
@tylerross
#UNHSocial
Brand Advocates
@tylerross
#UNHSocial
Go forth and Engage!
@tylerross
#UNHSocial
Questions?
@tylerross
unh.edu/socialTwitter: @tylerross
Email: [email protected] website: tylerrosswentworth.com