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Using #SocialMedia to Engage @UNHStudents #UNHSocial @tylerross

Using Social Media to Engage UNH Students

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Page 1: Using Social Media to Engage UNH Students

#UNHSocial

Using #SocialMedia to Engage @UNHStudents

@tylerross

Page 2: Using Social Media to Engage UNH Students

#UNHSocial

Who am I?Tyler Wentworth

@tylerross• Wildcat from the class of 2008 • Education advocate, storyteller• 6 years in college admission • Senior Producer with #UNHSocial

– Alumni and most of the Admission social accounts

– Share responsibility/backup for main @UofNH channels

– Responsible for about 30 social media profiles/networks

– Co-manage 6 student interns, UNH Tales blogging site, Alumni Tales (profiles)

@tylerross

Page 3: Using Social Media to Engage UNH Students

#UNHSocial

The Social Landscape

@tylerross

1.59

Page 4: Using Social Media to Engage UNH Students

#UNHSocial

A Few Mind Blowing Social Stats

• Facebook: – 1 in 5 website views in the US = Facebook– 62% of ALL American adults.

• Instagram: – Added 100 million users… in the last 10 months.

• Twitter:– 198 million use Twitter on a mobile device.

• LinkedIn: – “World’s largest professional network.” Wide age range.– Entering the education market with University pages, decision boards.

• Snapchat: – 8 billion video views a day– That's almost the same number as Facebook, but with 100 million users.

@tylerross

Page 5: Using Social Media to Engage UNH Students

#UNHSocial

Using #SocialMedia to Engage @UNHStudents

@tylerross

Best Practices and Strategy

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@tylerross #UNHSocial

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#UNHSocial

Strategize

@tylerross

• Establish Goals. • What are you trying to accomplish?

Get specific.• Learn about your audience and how they

want to interact.• Do some basic research.• Ask students!

• Choose which social networks work best for your goals.• Where does your audience want to

hear from you?• Develop a content strategy/content

calendar.• Clarify who will be responsible for

posting/monitoring.• Decide on and stick with consistent voice.

Page 8: Using Social Media to Engage UNH Students

#UNHSocial

Launch

@tylerross

• Whether already established or starting a new profile, it is critical that people KNOW you have a presence on the networks!

• Include your social media accounts/hashtags everywhere: website, publications, email signatures, posters, swag.

Page 9: Using Social Media to Engage UNH Students

#UNHSocial

Engage & Monitor

@tylerross

• Ask questions• Play on nostalgia, the “aww” factor• GIF’s, memes, FUN! • Adhere to the 4-1-1 Rule

Image credit: Sales Benchmark Index

Page 10: Using Social Media to Engage UNH Students

#UNHSocial@tylerross

Page 11: Using Social Media to Engage UNH Students

#UNHSocial@tylerross

Page 12: Using Social Media to Engage UNH Students

#UNHSocial@tylerross

Page 13: Using Social Media to Engage UNH Students

#UNHSocial

Make Time

@tylerross

• Social Scoping• 20-30 minutes• 10 minutes after lunch

• Content Calendar• Scheduling in Hootsuite,

Tweetdeck, Facebook Pages• Leverage student workers/interns• Share UNH, UNH Alumni, UNH

Students content.

Page 14: Using Social Media to Engage UNH Students

#UNHSocial

Measure Success

@tylerross

Page 15: Using Social Media to Engage UNH Students

Know the role of each network.

#UNHSocial@tylerross

wronghands1.com

Page 16: Using Social Media to Engage UNH Students

#UNHSocial

Networks (according to UNH Students)

• Facebook – (Native) Video, Groups, Messenger, sharing bulk photos, events, staying in

touch with family, sharing causes you believe in.• Twitter

– Quick info, humor, celebrities, news, customer service.• Instagram

– Showcasing creativity, buildings, flowers, food, objects. Quality over quantity. • Snapchat

– Events, selfies, interviews, reporting, geofilters/location, more personal.• LinkedIn

– Crafting a professional image, connecting with people you want to know, connecting/following companies you want to work for.

@tylerross

Page 17: Using Social Media to Engage UNH Students

#UNHSocial

How Often To Post

@tylerross

Infographic by buffersocial

Page 18: Using Social Media to Engage UNH Students

#UNHSocial

How Often To Post

(It depends, but…)• Facebook: 1-2 posts per day• Twitter: 3-5 original tweets per day, plus

retweets and replies as appropriate.• Instagram: 1-2 photos per day.• Snapchat: A snap story per day, but more

important for events (almost unlimited how many snaps per story during events)

@tylerross

Page 19: Using Social Media to Engage UNH Students

#UNHSocial

Facebook Tips

@tylerross

Page 20: Using Social Media to Engage UNH Students

#UNHSocial

Instagram Tips• Instagram is not Twitter.

– Do not treat it the same way or you will lose followers. (1-2 posts per day)

• Photos/Video – Must be uploaded natively in the app.– Not just square anymore. 1080 x 566, up to

1080 x 1350 pixels. – NEW: Video view statistics.

• Quality content will lead to more engagement. • Visual/Creative network.

– Not the same as a signpost or UNH-TV.– Graphics don’t perform as well.

• Links are not clickable in caption– But “Click link in bio” has become ubiquitous.

• Timing is everything.– Think about when you scroll through your feed?

If you were 20, when would you?• Great place to cross promote other accounts.

@tylerross

Page 21: Using Social Media to Engage UNH Students

#UNHSocial

Instagram Tips

@tylerross

Page 22: Using Social Media to Engage UNH Students

#UNHSocial

Tools• Social management program

– Hootsuite, Tweetdeck, Sprout Social, etc.• Analytics

– Facebook Page Insights– analytics.twitter.com– Iconosquare.com– SocialBro.com

• Design/Visuals– Resourcespace.unh.edu– Canva, Adobe suite, – unh.edu/cpa.

• Alerts– IFTTT, Google Alerts

• Link Shorteners– Bitly.com, Hootsuite

@tylerross

Page 23: Using Social Media to Engage UNH Students

#UNHSocial

General Tips• Tag @UNHStudents, @UofNH, @UNHAlums,

@UNHAdmissions– Easiest way for #UNHSocial to see/RT/send students to

cover an event.• Medium.com/@unhsocial• Consistent, concise hashtags• Proper image sizes for each network• Horizontal video vs. vertical video• Collect your content

– Storify, Tagboard • Blogs/Websites to read

– SocialTimes, official blogs of Twitter, Instagram, Facebook.

• Submit content on unh.edu/social• Never say “Let’s make something go ‘viral’.”

– Quality content, timing, and luck make for viral content.

@tylerross

Page 24: Using Social Media to Engage UNH Students

#UNHSocial

Brand Advocates

@tylerross

Page 25: Using Social Media to Engage UNH Students

#UNHSocial

Go forth and Engage!

@tylerross