User Generated Content Marketing: Tips & Examples

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From the 9/11 UGC Webinar (info here: http://go.postano.com/ugc-webinar) featuring Justin Garrity, President of TigerLogic, and Kim Celestre, Sr. Analyst with Forrester Research, Inc. #UGCtips was the official hashtag. The tremendous growth of user-generated content (UGC) has changed the landscape of the web and dramatically shifted the way brands think about their marketing strategy. Creative marketers and brands are now integrating their fans and UGC into their campaigns and are seeing the incredible benefits.

Text of User Generated Content Marketing: Tips & Examples

  • 1. U S E RGENERATEDCONTENTmarketingEXAMPLES & TIPS 2014 TigerLogic 1 Confidential

2. TODAYS HASHTAG#UGCTIPS 3. WITH 4. AND SPECIAL GUEST 5. USER GENERATED CONTENT 6. Making Leaders SuccessfulEvery Day 7. Five Best Practices For UGCKim Celestre, Senior AnalystForrester Research 8. Agenda Why curate UGC? Five best practices Recommendations 2014 Forrester Research, Inc. Reproduction Prohibited # 9. Why should you curate UGC? 2014 Forrester Research, Inc. Reproduction Prohibited # 10. Buyers seek trusted content 11. Marketers struggle with the how How do I encourage advocates tocreate content? How do I curate the best content How should I display UGC onmy site? How can UGC help driveconversions? 2014 Forrester Research, Inc. Reproduction Prohibited # 12. Five Best Practices 2014 Forrester Research, Inc. Reproduction Prohibited # 13. #1: Confirm that your audience will talkabout your brand Determine their social behaviors Energize your social stars Activate brand advocates through hashtag campaigns 2014 Forrester Research, Inc. Reproduction Prohibited # 14. #2: Include both brand and usergenerated content on your hub Curate your employees content Aggregate your branded social network feeds Clearly identify content sources 2014 Forrester Research, Inc. Reproduction Prohibited # 15. #3: Use UGC to complement an event Display a live feed from your social hub at a physicalevent Curate UGC on-the-fly at the event Show UGC both on your site and at the event 2014 Forrester Research, Inc. Reproduction Prohibited # 16. #4: Embed UGC in your product catalog Launch a product hashtag campaign Curate UGC that showcases your product(s) Embed photos in your product catalog 2014 Forrester Research, Inc. Reproduction Prohibited # 17. #5: Deploy best of breed technologiesthat work together Take inventory of the capabilities you need for yoursocial hub Choose technologies that best support your strategy Implement platforms that can be integrated for aseamless experience 2014 Forrester Research, Inc. Reproduction Prohibited # 18. Recommendations 2014 Forrester Research, Inc. Reproduction Prohibited # 19. Recommendations Partner with your customerexperience teams. Take inventory of all theapplications you will need. Determine your contentmoderation requirements. Determine your spam filteringrequirements. 2014 Forrester Research, Inc. Reproduction Prohibited # 20. Thank youKim Celestre+1 650.581.3810kcelestre@forrester.com@KCelestre 21. UGC AND CAMPAIGNS:DOS AND DONTS 22. BUILD EXCITEMENT 23. LEVERAGE YOUR MOBILE APP 24. DONT MAKE BIG PROMISES 25. Be realistic.90%80%70%60%50%40%30%20%10%100% 26. KEEP RULES SIMPLE 27. #Too #many#hashtags#lead #to#less#interaction 28. DONT EXPECT THE HASHTAGTO DO ALL THE WORK 29. PROVIDE A PROP FOR THESELFIE 30. CREATE INCENTIVES 31. 1. Donations to non-profits2. Contests3. Rewards 32. LEVERAGE INFLUENCERS 33. ENGAGE DIRECTLY WITH FANS 34. DONT BURY UGC ON YOURMAIN WEBSITE 35. Homepage Activation page 36. CREATE A GALLERY FOREXPRESSIVE PRODUCTS 37. CREATE A GALLERY FORICONIC PRODUCTS 38. WITH HOLIDAYS AROUND THECORNER, IT ISNT TOO LATE 39. YOU CAN EASILY INTEGRATEUGC INTO YOUR CAMPAIGN 40. INVITATION:http://go.postano.com/request-demo