Understanding the new influencers

  • Published on
    27-May-2015

  • View
    312

  • Download
    1

Embed Size (px)

DESCRIPTION

Technology has changed us from a broadcast to a democratised 'big seed' marketing model what does this mean for media buying, influence and consumer behaviour?

Transcript

<ul><li> 1. @cjlambert AUT Aucklandcourtney@courtneylambert.co.nz 24 September 2014courtneylambert.co Social influence</li></ul> <p> 2. @cjlambertcourtney@courtneylambert.co.nzcourtneylambert.co </p>