Types of advertising

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1. Product advertising

2. Institutional

3. On the basis of demand

4. On the basis of target group

5. On the basis of geographical spread

6. Services advertising

7. As per timing of response

8. Convergence advertising

• New product

• Announce availability /Introdutorystage – product life cycle

Informative (original


• Develop demand for a brand/product. Growth period and a little on maturity period


• Promotional activity

• A little on Maturity period & full declining period

Reminder oriented

On the basis of demand

Advt for the product and notfor the brand

As there was not much competition – Parle laid emphasis on the product – not on


On the basis of geographical spread1. Global2. National3. Regional4. local