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FOR SPECIAL COLLECTIONS & ARCHIVES
Colleen TheisenOutreach & Instruction LibrarianSpecial CollectionsUniversity of [email protected]@libralthinkinglibralthinking.tumblr.com
Kate TkacikManager,
Funding information NetworkFoundation Center
[email protected]@lifegdlibrarian
lifeguardlibrarian.tumblr.com
Hi there! #tumblr4sc
Why tumblr?
• Audience• Ease• Access• FUN!
Why not tumblr?
http://chibishadow8.deviantart.com/art/Welcome-To-The-Internet-399021927
@UISpecColl
#tumblr4sc
University of Iowa Tumblr Network
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How do I get this work done?
#tumblr4sc
Coordinator + Content Creators
#tumblr4sc @libralthinking @lifeglibrarian
Lindsay Morecraft, Kelly Grogg, Jillian Sparks, Laura Hampton
Individual Page Managers
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Trade Offs
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Student Led
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Setting Goals
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Setting Goals : (The Graphs & Charts Section)
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Retain & grow
existing relationshi
ps
Attract new
patrons, researcher
s & fans
Increase awareness of services
& collections
Most Typical Goals
#tumblr4sc
Who Do You Want To Talk To?
Unaware
Aware & Considering
Decision
Fans will advocate for you increasing impact
*
*
Aware of Existence
Aware of Collections
Flatten Relationship
Aware of Uses
Know What We Do Matters &
WhyHelp create an Internet where
historic materials are part of our everyday lives
People Who Value That Special Collections & Archives Exist
Past & Current Users
My Aim: Increase this group
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Delight
Create
Educate
1. If we make things for them, create with them, create educational content, or surprise and delight them, they will talk about us and they will share our content.
2. Their advocacy is new content. It is also more powerful than anything we say or do.
3. We can’t reach everyone. We need their help.
Delight + Create + Educate = Share
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Translate Goals Into Voice
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Who Do you Want to Talk To On Tumblr?
“UNIRONIC ENTHUSIASM”
DFTBA
• Education & Learning• Safe Spaces for Resolving Conflict
Through Discussion• Storytelling• Books & Reading• Video & Educational Video• Real World Activism to Decrease
World Suck• Community
Nerdfighter Values:
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Subscribe on YouTube: http://youtube.com/uispeccoll
We try to: Speak as Individuals
To Serve as a Guide#tumblr4sc
Show Behind the Scenes
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Have A Conversation
Training
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Social Media Matrix
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Selection
Mix of content: Balance Veggies and Dessert
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Archives & Manuscripts are harder. We are inventing rhetoric for shareable context
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Alternative: History is Shared Without Us
Poorly
Or Not At All
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Fair Use for Visual Images
ARL Code of Best Practices in Fair Use for Academic and Research Libraries
College Art Association: Code of Best Practices in Fair Use for the Visual Arts
Part 5: Online Access for Special Collections & Archives
http://www.arl.org/storage/documents/publications/code-of-best-practices-fair-use.pdf
http://www.collegeart.org/fair-use/best-practices#OnlineAccessMemory
“You are a role model for everyone in your community and your campus…Provide positive role modeling: It’s not marketing or communications, it’s you existing in this space as part of the community, upping everyone’s digital literacies.” - Eric Stoller
https://youtu.be/eR8podqK89A#tumblr4sc
Take Good Photos
By Alison Christine from North Yorkshire, UK (Light Tent DIY) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
GIFs
GIFS: Photoshop
Easy Tutorial for first time creators*http://creativetechs.com/tipsblog/build-animated-gifs-in-photoshop/
Smithsonian Libraries, “Library Hacks: Creating Animated GIFs” http://blog.library.si.edu/2014/02/library-hacks-creating-animated-gifs/
Othmeraliahttp://guides.othmerlibrary.chemheritage.org/gifbasics
*Image used with permission from Tim Pearson #tumblr4sc
GIF Photoshop Alternatives
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Reblogging and Community
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“Stop interrupting what people are interested in and BE what people are interested in.”
- Craig Davis
“Its not about telling stories: its about giving your audience stories to tell.”
- Jesse Desjardins
“If you don't want a conversation and only wish to make an announcement, then you don't need
social media outlet.” -Alan Cubbage
#tumblr4scQuotes from #ciccli15
http://specialcollectionssocialmedia.pbworks.com/ https://www.facebook.com/groups/1559342881006313/
Join The Community
#tumblarians #bookhistory #specialcollections #libraries
#tumblr4sc
Tagging• #book arts• #miniature mondays• #Women’s History Wednesdays• #tbt• #finepressfridays• #Caturday• #typetuesday (fonts, handwriting, etc.)• ##uiowa • #libraryselfie or #libraryshelfie (selfie in the
stacks)• #tbt • #marbledmonday• #manuscriptmonday
Problems:
#Artist’s books #artists’ books #artist’s book and #artists’ book
#archives
#library
Don’t have what you need? MAKE ONE#tumblarians #bookhistory
Use Tags to Create Sorting Options
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Assessment
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Kudos, Trends, & Tumblrs of Note
University of Wisconsin-Milwaukee http://uwmspeccoll.tumblr.com
Great Use
of Series
Content
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Kudos, Trends, & Tumblrs of Note
Harvard University’s Houghton Library http://houghtonlib.tumblr.com
Sustainable
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Kudos, Trends, & Tumblrs of Note
University of Pennsylvania Open Manuscripts http://upennopenmanuscripts.tumblr.com
Video Orientations
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Kudos, Trends, & Tumblrs of Note
Smithsonian Libraries http://smithsonianlibraries.tumblr.com
GIF Champs
#tumblr4sc
Kudos, Trends, & Tumblrs of Note Kudos, Trends, & Tumblrs of Note
University of Missouri-Columbia http://uwmspeccoll.tumblr.com
Community Hub
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Kudos, Trends, & Tumblrs of Note
Rock and Roll Hall of Fame Library & Archives http://rockhalllib.tumblr.com
“Curated” Content
#tumblr4sc
Kudos, Trends, & Tumblrs of Note
Conserve This! http://conservethis.tumblr.com
A.B.E
#tumblr4sc
Kudos, Trends, & Tumblrs of Note Kudos, Trends, & Tumblrs of Note
Othmer Library of Chemical History http://othmeralia.tumblr.com
The Little Library That Could
Tumblr for Libraries
Subject Guide& GIF Making
Guide
#tumblr4sc
Kudos, Trends, & Tumblrs of Note
The Huntington Library, Art Collections & Botannical Gardens http://huntingtonlibrary.tumblr.com
Great Mix of Content Under One
Identity
UISpecColl
University of Iowa Special Collections: http://uispeccoll.tumblr.com
Create
Delight
Educate
http://chibishadow8.deviantart.com/art/Welcome-To-The-Internet-399021927
How can we strengthen our community?
#tumblr4sc
