The Top 5 Ways to Analyze Your Website & Online Presence

2. GOOGLE ANALYTICS

What is Google Analytics? • A web analytics tools that looks at how

people are interacting with your website.

The Google Analytics Challenge

• Analysis Paralysis! But don’t worry, we’ll help you overcome it with; – What to look at

• Monthly

• Weekly

• Daily

What to Check Monthly

Audience Overview

Adjust Date Range

Monthly Check-Up Template

Download at: http://bit.ly/1JD4HU9

Audience Overview

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Audience Overview

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Audience Overview

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Audience Overview

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Audience Overview

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Audience Overview

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Users = People Who Saw Your Website.

Sessions = Interactions From Users.

Pageviews = The number of pages users viewed during their session.

Pages/Session = The number of pages people looked at, on average, during their visit to your site.

Bounce Rate = The percent of sessions where a user looked at one page, then left.

Session Duration = How long people spent on your website (mostly).

Where is Traffic Coming From?

• Go to the Channels report.

• Left sidebar: Acquisition -> All Traffic -> Channels

Where is Traffic Coming From?

Web Traffic: Questions to Ask?

• Are there big decreases? Increases?

• What was happening this time last year?

• Have you made any changes?

Where is Traffic Coming From?

What to Check Weekly

What to Check Weekly…

• Schedule 15 minutes every Monday.

Landing Pages • Behavior -> Site Content -> Landing Pages

List of URLs (hidden for privacy)

Pages Visited • Behavior -> Site Content -> All Pages

List of URLs (hidden for privacy)

Pages Visited • Acquisition -> All Traffic -> Channels

What to Check Daily

What to Daily…

• Change your date range to the last month.

All Pages • Go to the All Pages

report.

• Left sidebar: Behavior -> Site Content -> All Pages

All Pages • Go to the All Pages

report.

• Left sidebar: Behavior -> Site Content -> All Pages

Pages: Average Time on Page

Pages: Exit

Pages: Navigation Summary

Navigation Summary

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